“Watermarking” in the context of audio in a Haulix promo, is the process of injecting inaudible pieces of data into an MP3 or WAV file that can later be scanned and used for tracing back to the original listener.
Haulix employs a custom integration utilizing Fraunhofer watermarking technology. When questioning the robustness of said technology, Fraunhofer states:
[watermarks]…withstand mp3 or WAV encoding, time stretching & pitch shifting, changing the sound volume, dynamics compression, trimming and DA/AD conversion including microphone recording…
The Haulix watermarking process is split up into two parts: PRE-processing of uploaded MP3 or WAV files and the actual INJECTION process.
We have automated both parts of the watermarking process and made them completely web-based – meaning anyone on your staff can sign in from anywhere in the world with an internet connection using a browser, upload tracks and they will get prepared for watermarking automatically.
How does this benefit you and your company?
– No special software or plugins required
– Anyone on your staff who has promo permissions can upload tracks from anywhere with an internet connection
– Remote staff can collaborate on promotions
– The PRE-processing step is fast. On average it takes 39 seconds per track to process
– Because of the PRE-processing step, the actual watermark INJECTION process is even faster, taking mere seconds per an entire album
When it comes time to scan a track for watermarks, simply submit the tracks to Haulix and a staff member will scan them and send back the results – no extra work required on your part.
SUMMARY: Haulix has taken a very complex watermarking technology and made it point-and-click easy to use through a pure web-based interface.
