We talk a lot about ensuring your first interaction with a potential listener is the best it can possibly be, and in doing so have discovered an area that frustrates more people than it ever aides: Buzzwords.
We’ve all been there: You want to know more about an artist or product, but every description and review you read seems to sounds exactly the same. No part of Non-descriptive words and phrases like “awesome” or “game-changing” inform the consumer about what it is you are trying to sell them and after all, that is what you’re trying to accomplish at the end of the day. You want them to want your product and you want to stand out from every other competitor vying for their attention, so why limit yourself to the same tired terminology your grandfather used when presenting against Don Draper back in 60s?
Once our list of ‘Social Media No-nos’ went live, a number of clients and media friends began reaching out to express their recommendations for future columns. One of the most requested was, by far, a list of buzz word and phrases that should never be used when attempting to pitch your band or release. Some of them are probably painfully familiar, while others may simply be too vague to offer much, if any, insight. Either way, make a note today to erase the following words and phrases from your press kits moving forward.
- A breath of fresh air
- ______ put on a killer/awesome live show
- Reinventing the wheel/genre
- world-class musicianship
- Taking _____ to the next level
- Modern icon(s)
- Punk rock pioneers
- Unleash pure/raw ______ fury
- On the cutting edge
- Viral hit/sensation
- Pushing the limits
- A change of pace
- Stepping/stepped it up
We’re certain there are many more words and phrases that could be added to this list. If you think of any we missed comment below and we’ll update the post! Be sure to follow Haulix on Twitter to ensure you never miss another update, announcement, or blog.