Haulix Weekly Update #16 – Let’s Talk About Email

Greetings, everyone! If you’re reading this when it’s released then you’ve survived another week in the office and only have a few short hours to go until the weekend arrives. If you’re reading this at any other time just disregard the last sentence.

We’ve had a fantastic first week of December and hope the same can be said for all of you. From progress on new projects, to content on our blog, things have been moving very quickly in recent days. The aim of this column is to update you on everything new, and this week we have something big to share:

The power of managing email activity lists

Every time you send an email using our state-of-the-art messaging system we track that content and relay the journey it took to you. This means every message that was delivered, opened, bounced, or dropped is recorded, and that data is then made available for you to use as you see fit. We can even tell you if people unsubscribe to your messaging!

All of that email tracking information can be managed from your Invitation Activity screen. (The link only works if you currently have an account with Haulix)

Emails can bounce and/or otherwise not reach their intended destination for a number of reasons. For example, the person you are trying to reach may not have any space available in their inbox, or they may have changed their address without telling you. If an email does Bounce or the contact Unsubscribes, Haulix will obey those results and not send to that contact anymore. You don’t have to do a thing.

Everyone manages contacts in their own way, but it is highly recommended that you review and clean out your contact list on a regular bassi. Periodically visit your Invitation Activity screen and examine when/if your content is being received. If there are invalid email address-related bounces or drops, then remove that contact from your list. To do that, click the pink row to expand it:

Next, click the “delete contact permanently” link.

Please note: If this was an Unsubscribe or a Bounce and you would like to give the contact another chance to receive invitations, then you would click the “delete from _____ list” link.

Outside of this advancement, we’re continuing to move forward with our planned mobile platform. We’ll have more news on that development sometime in the weeks ahead.

On the blog end of things, content is an addiction. We released a number of lengthy interviews this week, as well as the first in a multi-part series on proper YouTube optimization. You can find a quick guide to the week’s posts below:

That pretty much wraps up life at Haulix HQ for the week. If you have any questions about services, please do not hesitate to email james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook

Have a great weekend!

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.