We love this blog. We really, really do. Every now and then, however, it also is a source of great frustration when people contact us believing all we do is spend our days writing about what it’s like to be in the music industry without actually doing much contributing to its progress ourselves. The truth is, the this blog is meant to serve as a marketing tool as much as it is intended to help the next generation of music industry professionals. Our real mission in life is to create the most advanced, secure, and easy-to-use digital servicing platform in the world, and this post exists to bring that mission to your attention.
Today we’re going to look at four reasons people sign up Haulix, and in the weeks to come we’ll be posting more updates on what is going on behind-the-scenes at HQ. If you have any questions about our product, or if you would like to schedule a tour through the service, please do not hesitate to contact james@haulix.com.
1. Security – Music piracy is at an all-time high, and here at Haulix we are doing everything in our power to prevent your album from falling victim to early release. Through a combination of advanced watermarking technology, Permissions, encryption, and secure traffic techniques we are able securely host, distribute, and track your media while you focus on promoting the material itself.
Watermarks contain user specific information that allows us to identify which contact specifically downloaded or streamed a file through Haulix. On average, each track will contain 15-20 watermarks which can survive most attacks such as re-encoding and conversion. Additionally, you have fine grained control over how many times they can stream or download a promo. All traffic in and out of Haulix is SSL encrypted (like bank websites). Haulix automatically prepares your tracks for watermarking and when a contact downloads or streams an album, the injection process is performed in seconds.
2. Customization – We love to focus on the backend of things so that publicists, labels, and bands can put their efforts into promotion. We recognize that in order to do that to the best of their abilities our clients need to be in control of how their content is no only dispersed, but presented. From the “promo” pages where your music securely lives online, to the email you will send when inviting press to experience your material, there are dozens of ways our product can be customized to fit your needs. Want to use a color theme or still image as the background to your “promo” page and/or emails? No problem! Want to limit the number of times an album can be streamed or downloaded by any particular individual? We can do that too.
3. Organization & Analytics – (This may seem like two, but they go hand-in-hand). Expanding on an aspect of our service mentioned in the previous two points, Haulix also helps distribute content. Through our one-of-a-kind email system our clients are able to create contact lists ( or upload their existing contacts), organize them into groups however they see fit, send personalized messages, and access analytics with ease. You’ll know who read your message, which ones accessed the material, and how the engage with it once on the “promo” page.
From a press perspective, Haulix offers a unique organization tool that allows journalists to view all the promos they have been sent by people using our system. Which leads us to our fourth point…
4. Journalist Approved – We could write and write about how we believe our products to be the best in the business, but it wouldn’t matter half as much as the approval of the people bands, labels, and publicists are trying to reach through our service. We don’t want to pat ourselves on the back too much, but here are a few things people have said about Haulix in recent months:
“I always get a little extra excited when I see I have new music through Haulix because I know I can jam it in mere seconds with no hassles.” – Jameson Ketchum, Substream Music Press
“Haulix takes all of the hassle out of receiving new music. It simply combines everything on one page and provides you with promo pictures, bios, videos and whatever else. Since most of the publicists we work with tend to use it, it’s nice to be able to quick switch back to your full catalog of promos you’ve received.” – Drew Maroon, MindEqualBlown.net
“I prefer a watermarked (to keep be accountable of course) zip download with high quality mp3s. Now I don’t always get that, so I roll with what I get. Haulix is cool because you can download and stream and it has the capability of supplying high quality stuff if the label/PR people provide it.” – Drew Beringer, Absolutepunk.net
“I want tracks I can stream, and preferably download too — I’m a New Yorker and do a lot of my listening on the subway, where streaming isn’t an option. Haulix is straightforward and intuitive.” – Jesse Richman, PropertyOfZack.com
