Diehard fans likely already know this to be true, but Nirvana founder Kurt Cobain once wrote that his earliest memory of music was long days spent listening to Terry Jacks’ “Seasons In The Sun” on his aunt’s turntable. He would spin the 7" single over and over again until he had driven everyone around him crazy. Eventually, the connection he made with that song lead to a career that changed music forever. It’s kind of crazy when you think about it, if only because “Seasons In The Sun” may be the furthest thing from grunge ever record. Still, inspiration comes from the strangest things, and without that simplistic (and somewhat horribly depressing) song we may never have heard In Utero. Crazy, right?
Each and every Friday we like to take a brief break from our regularly scheduled programming to update and reflect on everything happening at Haulix HQ. We are far more than a music blog, as many of you already know, and posts like this give us an opportunity to share more our efforts with all of you.
I know our development updates have been slacking in recent weeks, but I have two new pieces of information to pass along this afternoon that will hopefully make up for the silence. Both are meant to simplify life for our clients, and both impact the way invitation are created:
For starters, every time a client begins the invitation creation process they are now able to filter their contacts to better understand who has been engaging their content in the past. Clients can filter contacts based on who has and has not viewed previous promos, as well as those who did and did not steam/download material in the past. Here’s a screenshot of the filter within the invitation creation process:
The second update we have to share is more of a tip than anything else. We have always been proud of our customization options, but it recently dawned on us that no guides exist to assist clients in perfecting their promo and invitation customization. The following images were created to solve that puzzle:
On the blog end of things, this week quickly proved to be one of our busiest of the season. Podcasts were recorded, discussions were held to plan new columns, and several great features finally made their debut on this very site. In case you missed anything, I’ve compiled links of everything posted in recent days to make catching up a breeze:
Journalism Tips #26: Precision Of Language
Inside Music Podcast #2 – Zack Zarrillo (PropertyOfZack)
Music Industry Job Board (8/24/14)
Automation Will Not Make You A Star (But It Might Help)
A Few Tips On Customizing Your Haulix Promo Invitations
If You Do Not Share Your Album, Someone Else Will
Industry Spotlight: Producer Peter Junge
That’s all we have for this week. Come back tomorrow for a brand new episode of our podcast, Inside Music.
Best,
Haulix
