Hello, everyone! Welcome to the beginning of another week of music industry discussion and commentary here on the official blog of Haulix. It has been a few weeks since shared a Journalism Tips column, but we finally found a topic worth sharing and a fantastic professional writer to add their own flavor to the mix. Matthew Leimkuehler has contributed to this blog before, but this piece may be his best to date.
This blog exists to promote the future of the entertainment industry, and to do that we need input from people like you and your entertainment-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com. We can also be found on Twitter and Facebook.
So, you’ve established yourself at a reputable publication. You’ve reviewed a fair amount of records, you’ve done some live reviews, you’ve interviewed the local bands, you’ve even shot a few photos. And now your time has finally come. One of your favorite bands is ramping up for a new record run and your editor just sent the email over saying you’re the lucky one from your publication who gets to interview the band before the album drops. It’s a “bucket list” interview for you, one of those artists you adored growing up — you’re nervous, you’re probably a shameful wreck. That’s okay. Take a deep breath and dive in. These people are human and you are, too. This is why you started writing about music in the first place, right? Here are three tips to consider when you prepare for the big interview:
1. Do your research
You want to do your best to make an impact during this interview. Stay away from redundant questions. Sure, it’s okay to break the ice with a generic question about the record or the recording process. But don’t stay on the surface for your allotted time. It’s your job to dig into this artist’s brain, to tell the world where his or her mindset is for this release. Read old interviews, watch old music videos, soak in every piece of media that has led up to this release. Don’t repeat questions that have been asked for a decade on end — find something you think needs to be talked about more and run with it.
2. Listen to the music
Make sure the artist’s representation gets you the proper assets before you’re heading into the interview. Get an advance of the new record, listen to the singles that have already been released. Don’t go into the interview blind (or, deaf?). The artist always knows. Listen intently and prepare questions about the record. This is new material for the artist, he or she should be excited to talk about the project and what they have created. But it always starts with you listening and preparing to ask the right questions.
3. Don’t be a “yes” man or woman.
It’s your job to tell a story, not to flatter the artist. It’s okay to be grateful and it’s okay to be complimentative if you like the music. This is an artist that probably has a world full of fans who preach his or hers greatness daily. If there’s something that’s questionable, don’t be afraid to hold the artist accountable. The last thing readers deserve is an extended arm of public relations. He or she pays people good money to make their new record sound good — it’s your job to deliver the truth. The artist will respect honesty over fake flattery any day. Stand your ground and enjoy every moment.
Have any questions? Feel free to tweet me @callinghomematt to discuss more!
