Apple released two new advertisements for Apple Music earlier today, and we’ve chosen to highlight the better of the two for you above. The clip, which is titled ‘Worldwide,’ showcases the numerous ways people enjoy and celebrate music around the globe. There is no mention of the new platform, or the need to pay for complete access, but there is a message of how music brings us all together that is downright beautiful. Some might even call it moving.

The second ad, which showcases the history of people enjoying music and the various products used to do so, can be viewed using this link. It’s nothing all that special, but the editing and cinematography are just as good as the clip above. 

Which of these ads work for you? Why?

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.