Industry Spotlight: Synner Nation

We receive a lot of questions from high school and college students regarding the potential for paid employment that does not require several years of industry experience. While it’s true that such positions are often hard to come by, our friends and clients at The Syndicate have found a way to help aspiring industry professionals get their foot in the door through their Synner Nation program, which focuses on localized marketing efforts in select areas across the US. You may have seen our post on this group and their current openings earlier this month, but today we speak with program head Sam Nakhoul to further investigate what Synner Nation is and how it’s helping young people across the US learn a bit more about life in the entertainment industry.

Haulix: Let’s start simple and recap what Synner Nation is…

Sam: Sure. Synner Nation at its core is a street marketing team. We have a 300-person team across the country, and what we do is create awareness for basically everything in the entertainment world. We work with books, artists (mainly), and even comedy. Our team is really great at spreading the word, regardless of promotion.

Haulix: So who makes up the Synner Nation team?

Sam: Kids around the country. Basically what we do is make postings on job boards and music blogs seeking to find those who want to get their foot in the door of the industry. From there, we have a whole hiring process, and the best from around the country make up our team.

Haulix: Could you give us a few examples of recent Synner Nation projects?

Sam: We just returned from San Diego Comic-Con where we were promoting two new dystopian novels. We gave away literally thousands of books to people attending the con. We also just did a big campaign for Major Lazer by posting about the record around various major markets. Its been busy.

Haulix: How’s the program work from the top down?

Sam: I’m basically the manager of the team. I’m the person who keeps everyone in check, assigns projects, and reports back to the client. The team reports to me, and I then I oversee everything to ensure its being handled appropriately. I also have a support team here, including my bosses, who help to make sure everything project goes well.

Haulix: How would you describe the average Synner Nation team member?

Sam: They’re really energetic and go-getting. They’re really enthusiastic about music and art. I don’t want to say they’re people persons because that sounds weird, but they’re willing to talk to anyone about anything exciting. That is our typical team member.

Haulix: And people actually get paid to join the program?

Sam: Yes, we are one of the few street teams that actually pays our reps and compensates them. Instead of school credit, our reps get real cash, which is especially helpful for college students who join the team. There is no set schedule or anything, so people work when they’re able and get paid for doing it.

Interested in joining Synner Nation? Here’s some additional information:

The Syndicate is an award-winning music and comedy marketing agency. Through our grassroots and digital marketing initiatives, we’ve helped to promote the careers of marquee musical and comedy acts. SynnerNation Marketing Representatives are dedicated, self-motivated individuals who create awareness for musicians, comedians, brands, and events through grassroots marketing.


Educate the public through word of mouth, hand-to-hand and guerilla marketing

Utilize knowledge of local market to successfully execute campaigns

Create thorough reports for each campaign

Efficient time management and meeting set goals and deadlines


Outstanding written and verbal communication skills

Passionate about music and/or comedy


Keen sense of critical thinking skills


Car or transportation

Internet accessible computer


Smart Phone


Monetary compensation

Attend concerts, shows, festivals, and events

Represent major record labels, comedy corporations, and brands as an extension of The Syndicate

Springboard to a career in the entertainment industry

SynnerNation is currently seeking representatives in the following US cities:

  • St. Louis, MO
  • Minneapolis, MN
  • Seattle, WA
  • Los Angeles, CA
  • New York, NY
  • Austin, TX

Interested candidates are encouraged to apply at

Click here to learn more about the programs, as well as to enjoy testimonials from current and former team members.

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.