The jury may still be out on the debate of whether or not streaming makes a direct impact on someone’s decision to buy an album, but regardless the age of streaming appears to be here to stay. There are new streaming services popping up every few weeks, and at the same time the current competitors are scrambling for exclusives and other offerings to help them stand out from the pack. You may not believe in using these services yourself, but its clear from the data made public that a good portion of consumers feel they are the new normal, and in business public opinion carries a lot of weight.
App Annie, a company that specializes analytics services and market intelligence as it relates to the world of apps, has released a new report on the popularity of streaming services around the globe. The 31-page document, which is available for free download to anyone interested, aims to help identify music streaming opportunities in active users, downloads and revenue.
A few takeaways from the report include:
- The top streaming apps worldwide saw data consumption per active Android phone user grow by 25% year-on-year while downloads increased by around 15% and revenue from in-app purchases doubled.
- New opportunities are growing and being served by players in Asian markets where local content puts regional players ahead of global giants.
- Traditional FM radio networks are finding some traction with apps, potentially providing a model that networks in other markets can replicate.
- Mixtape streaming apps are on the rise, highlighting the value users place in new music discovery.
The report also outlines the top performing streaming services around the globe as of October 2015, both for iPhone users and those who prefer Android devices.
The success of Spotify probably won’t come as a surprise to most, but there are numerous competitors on both charts that have received little to no press stateside. Still, by sheer luck or some kind of marketing genius completely oblivious to us, there are new users signing up to take advantage of those lesser known services every single day. Could TuneIn Radio be the next big thing in music streaming? It sure seems like it.
The one thing missing from these charts, or at least the iPhone chart, is Apple Music. The streaming service, which launched at the end of June, had only just ended its initial round of free user trials when the data for these charts was pulled. If we could see the November data I am confident Apple Music would be a top 5 competitor, but right now it’s unclear how their userbase stacks up to the competition.