The end of the year is near, and like any site with an immense amount of user-driven data at its disposal Tumblr has begun to share the best content created and shared on their platform during the current year. The company has even gone so far as to create a site that exists solely to share this content, and recently that blog ran an article highlighting the top 20 most reblogged artists of 2015.
Topping the reblog list for the second year in a row is 5 Seconds Of Summer. The reigning champs released their sophomore album, Sounds Good Feels Good, in October after having spent the summer on a massive (and largely sold out) summer tour. With previous tour mates One Direction rumored to be going on hiatus in the new year, there seems to be no one in music who has the sound or look needed to dethrone 5SOS in the immediate future.
In second place for the second year in a row is the aforementioned One Direction. The group’s most recent album, Made In The AM, dropped in November to critical and fan acclaim, but it will be interesting to see if the group remains on this chart another year. The continued talk of hiatus will certainly lend itself to a wealth of content being created and shared around the group in the early months of the new year, but if a break is indeed happening a drop in the frequency of 1D reblogs by mid-year would not be a surprise.
Rounding out the top 5 is Twenty One Pilots, Fall Out Boy, and Panic! At The Disco. All three bands, like One Directions and 5SOS, have a target audiences that practically mirrors that of Tumblr. Of the 55 million Internet users globally who say they contribute to or use the site on a monthly basis, nearly half, or 46% of these users were between the ages of 16 and 24 (always a difficult-to-reach demographic).
The first female group or artist on the list is Fifth Harmony. The powerful pop group, who formed during the second season of The X-Factor USA, are one of just three acts on the list to feature women. The group’s debut album, Reflection, was well received when it hit stores earlier this year. A follow-up is expected in 2016, and if it’s half as good as their debut I see no reason that Fifth Harmony would leave this list anytime soon.
A wide variety of alternative acts take up the majority of the remaining spots, along with a few defunct rock greats (Nirvana, My Chemical Romance, The Beatles). Some of the the artists included in that grouping are All Time Low, Pierce The Veil, The 1975, and Paramore, all of whom are not strangers to being amongst the most reblogged names in music. Like the artists at the top of this list, the target demo for all these acts are teens and young adults. Some have released albums in the last year, but others have not (looking at you, PTV). It seems as long as the groups continue to produce promotional materials and tour there is no end to their fans’ devotion.
The two surprises on this list, and I mean that in the best possible way, are the chart position of Twenty One Pilots (3), and the presence of PRVIS (20). Both group are still relatively new to the international scene, with each having made their biggest splash at radio and beyond in the last two years. Their inclusion on this chart speaks to the role social media has played in not only establishing their brands, but developing and helping to sustain them as well. As long as both groups stay the course in the new year I have no doubts we’ll be talking about them again next December.
The full list of top reblogged bands reads as follows:
1. 5 Seconds of Summer | Official Tumblr
2. One Direction | Official Tumblr
3. Twenty One Pilots | Official Tumblr
4. Fall Out Boy | Official Tumblr
5. Panic! At The Disco | Official Tumblr
6. All Time Low
7. Fifth Harmony | Official Tumblr
8. My Chemical Romance
9. The 1975 | Official Tumblr
10. Bring Me The Horizon
11. Paramore | Official Tumblr
12. Pierce the Veil | Official Tumblr
13. Arctic Monkeys
14. Black Veil Brides | Official Tumblr
15. Odd Future | Official Tumblr
16. Sleeping With Sirens | Official Tumblr
17. Little Mix
18. Nirvana | Official Tumblr
19. The Beatles
20. PVRIS | Official Tumblr
James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.