A Marketer’s Dream Come True: You will soon be able to switch between Instagram accounts

For as long as Instagram has been the go-to application for sharing selfies, inspiration quotes, and photos of everything from landscapes to pets, food, concerts, and every little moment of existence in between there has been one thing every marketing person in the world wanted: The ability to toggle between accounts without having to log in and sign out every single time. Such capability was allowed by Twitter essentially from the start, but for whatever reason Instagram rolled out update after update for several years without even mentioning the possibility of such a tool being made available. That is, until this week when the company revealed plans to make account switching available to everyone later this month.

In a new blog, Instagram has revealed that you can quickly and easily switch between multiple accounts beginning this week. The process required to do so is as follows:

Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.

To learn more, check out the Instagram Help Center.

Just to be clear, account switching will be available as part of Instagram version 7.15 for iOS and Android. The update might be available to you now, so you better hurry to the app store now and see what you can unlock.

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.