Artists Rejoice! Instagram will soon begin showing video view counts


Less than a week after enabling users to manage multiple accounts at once the team at Instagram has taken further steps to please the numerous brands, bands, and celebrity personalities that rely on their application to reach consumers. That is, as long as their social media game is on point.

Yesterday, February 11, the world’s most popular image sharing platform revealed plans to make video view counts available to users in the very near future. This marks the first time analytics outside of Likes and Follows has been made available to consumers, and it’s likely similar feature will follow in the weeks/months ahead.

Writing to users about the new developments on their official blog, Instagram thanked consumers for improving their platform through visual storytelling. They wrote, “Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”

View count capabilities are rolling out now, so don’t be surprised if you see an update alert on your phone or tablet device later today.

Looking to the future, what additional tools/feature would you like to see Instagram make available?

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.