Late last night, after more than a year of development, the new version of Haulix was made available to the general public. This is the best version of our system to date. We have completely overhauled our UI for press and clients alike, and we’ve also added several new features to help streamline the promotional process.
A few highlights of our system:
Press Releases: Send out or schedule an announcement or email blast with important information about an artist, album or tour. Our email designer offers a drag and drop interface you can use to easily build emails with text blocks, images and links. We track opens and clicks and statistics are saved on a per-campaign basis.
Audio Promos: A promo is the generated web page your invited contacts will interact with when they consume your music, and it is at the core of everything we do. Create a beautifully designed, fully customized campaign in minutes with our evolved promo creation system. Add background imagery, change font colors, control transparency, and more! Upload your MP3 tracks, PDF docs, artist photos and cover art. Attach Vimeo & YouTube videos. Set the promo’s live and expiration dates and you are ready to email invitations to anyone in the world.
Campaigns: Every promo invitation mailout or press release blast you send, whether to 1 contact or 10,000 is said to be a campaign. Campaigns have their own screens with a complete rundown of statistics. We track deliveries, opens, clicks, bounces and unsubscribes. Preview the email that was sent, view promo consumption stats or send a quick reminder to those who haven’t opened the email yet.
Watermarks: Not all watermarking technologies are the same! Watermarking is a technique used to embed inaudible information into a music file; it’s like a digital fingerprint. The Haulix watermark will contain user specific information that allows us to identify which contact specifically downloaded or streamed a file and their geo-location. On average, each track will contain 15-20 watermarks which can survive most attacks such as re-encoding and conversion.