Improving promotional distribution: Where we are & where we are going


You may have noticed a few changes around our blog as of late. We like it and we hope you do as well.

We talk about change a lot at Haulix. In a way, our existence is the result of change. Founder Matt Brown recognized a need for digital distribution that was both secure and cost effective and then developed a product to meet those needs. If you’re reading this now you may already know of it, but if not we offer a free 30-day trial.

Change is good. We believe the best way to stay ahead of our competitor is to always be working on something that improves upon our initial offering. We may be discussing update A right now with the public and possibly even teasing update B, but in our daily conversations it is updates C, D, and E that are all the rage.

Change is also hard. We spent most of the last two years developing a new version of our platform that we tried to launch last August only to realize almost immediately that the product was not yet complete. Our system was down for days and our customers, as well as their clients and the journalists they promote to, were upset. We were embarrassed.

But then something happened. We rolled back to a version of our service that we knew to be good and the negative feedback stopped. We accepted the blame for what happened and apologized to users over the phone, through email, and even on social media.

We talked to the people who use our system everyday and we listened to what they had to say. We asked how we could improve and we took notes. We began to think about the next steps.

Our initial desires were to retool and relaunch as soon as possible, but as we talked to more users we began to realize there was more we could do to improve. We also recognized our ability to make more updates to our current platform to meet what we felt were the most urgent and easy to deliver demands our users had.

Last month, every Haulix client received a boost in their storage and bandwidth. We also added a new pricing tier that makes it easier for smaller industry professionals to afford the most secure promotional distribution platform on the market. All three updates were the result of the conversations we had back in August, not to mention many more we have had since that time.

In the months ahead we hope to deliver additional updates to our current platform. We will also be fine tuning a new user and client experience that we hope to launch sometime much further down the line.

We want to introduce the updates our clients request as soon as they request them, but in order to deliver the highest quality product we can we have to take our time. Still, we are always looking for ways to further improve.

Over the next twelve months this blog will transform to better reflect our constantly changing outlook. We hope to post less industry news and focus more on the work it takes to not only survive, but thrive in this business. We will share our every success and failure, as well as what we learn from those experiences. Join us, won’t you?

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.