Believe it or not, 2017 is already 12.5% complete.
We are a little over a month and a half into the year, which seems like as good a time as any to check-in on the goals we have set for ourselves. If you recall, we started this year by asking readers to set goals and work towards bettering themselves through simple, incremental changes to their daily routine. We also set some goals for ourselves.
So, where do you stand? Have you made any progress toward becoming the person, professional, group, company, etc. you aspire to be? Do you lay awake at night and continue to tell yourself that tomorrow will be different? If so, why?
For our part, change has been admittedly slow. A big goal of ours for 2017 is to expand our customer base while quietly working to develop the next version of our platform. We recently launched a bi-weekly newsletter to help these efforts, which you can sign up for here. We also brought back our podcast following a brief holiday hiatus, and we expanded the number of potential new clients we approach week to week. Some things we have done better than others, but engagement is up and we hope to see conversion follow.
I will say, and this is not a cop-out, that the music business is traditionally slow right now. There are not a lot of big releases in the immediate future, so there is not as much interest in promotional distribution as there tends to be closer to summer or in early fall. We see the ebb and flow of traffic repeat year over year, but we refuse to let that trend deter us from growing our customer base.
But what about you?
If you’re anything like us, then you probably have at least a few to-do items that you have managed to avoid until now. Maybe they are simply things that require more emotional effort than you’re prepared for, or perhaps they are something small that will inevitably lead to a much bigger commitment (such as healthy eating or fitness).
Whatever the case may be, just know it is not to late to start the next journey that will change your life. We try to approach business and life with fresh eyes and open minds every day. We take calculated risks and plan for the distant future at the same time. We, like you, are making it up as we go and doing the best we can in the meantime. That’s life.
Make this week the one where you finally get going. Take the first step, just one, and you will discover how easy the second will be. The third will follow, and so on.