A simple, yet effective tip for growing your Facebook audience

Do you ever get tired of seeing post after post from so-called social media consultants who claim they can teach you anywhere from 10 to 120 tips for building a following on Facebook? We do. Not only are the bulk of these typically common knowledge, but they also rarely produced meaningful results. You always have to assume that any ‘secret’ you found via Google or other third party source is not really a ‘secret’ at all, meaning those tips will not get you any further than anyone else.

If we were any other blog about marketing this would be the part in the post where we claim to be different. We would tell you that our tips are pulled from experience, and that we have helped many people just like you find success in the social space. We would brag about how our system has helped people gain more likes and improve engagement without doing much, if any, more work than they were already doing. We would take all the credit, but that is not what happens on this blog.

The tip we have to share is as common as any you’re likely to find, but we guarantee it produces real results.

When you have a successful post, whether it reaches an audience organically or through paid promotion, invite everyone who engages with your content to like your page.

Let’s do a quick example: Silent Scream is a metal band who just posted a teaser clip of their new video to Facebook with a $5 promotion. As the promotion runs, more than 100 people like the clip, and several dozen leave comments asking when the full video will be available. Every single day, a member of Silent Scream clicks on the “_________ and ____ others like this” text located directly under the post. I’ve highlighted the area in question, can sometimes appears as a number rather than individual user names:

When the members of Silent Scream click that text, a pop-up like this appears:

As you can see, several people who liked the post have not yet liked Silent Scream’s page. The members can use this screen to invite everyone who engaged with the post to like their page. Not everyone will accept, but those that do will already have an interest in your music. They will be excited to see more of what initially drew them to you, and they will be encouraged to engage further because they will know you recognized their interest.

Will people decline your invite? Of course. But this kind of marketing, just like any other, is ultimately a numbers game. You case the widest net possible over people who you believe would like your content and you hope they respond. The more, the better, but any is better than nothing.

The best part? This marketing costs nothing! If you have time and the ability to click invite repeatedly you can grow your audience with each new update.

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.