VIDEO: The marketing genius of Heart Attack Man

Music Biz 101, Music Marketing, Music Education, Video Essays

Marketing is key to success in the music business today, but what kind of marketing actually works?

Heart Attack Man is a fast-rising band from Cleveland, Ohio who is currently signed to Triple Crown Records. The group has seen significant growth over the last year, thanks in large part to an original approach to social media that has helped them reach an audience who they would otherwise miss.

In this video, host James Shotwell breaks down Heart Attack Man’s approach to marketing and explains how you can apply similar tactics to your future promotional campaigns. You don’t have to be punk, or even play an instrument, to learn from this exciting group’s unique approach to engaging their audience.

The members of Heart Attack Man will release their Sophomore album, Fake Blood, later this year.

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James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.