TIDAL reveals $1 million artist grant program, starting in Detroit

Tidal, TIDAL unplugged, streaming, streaming services, unsigned artists

TIDAL is the first streaming platform to make developing young talent one of its primary concerns.

Spotify and Apple Music are the first names most think of when asked about streaming services, but TIDAL is not far behind. Jay-Z’s music streaming service boasts 4.2 million subscribers worldwide, and as of this week, the platform has become the first in its field to make a focused effort to discover and develop promising young talent.

Tidal Unplugged is a new, $1 million endowment program made possible by philanthropists Mark Lampart and Robert Nelsen, two of venture capitalists associated with the platform. Kicking it off in Detroit, the promotion aims to give artists the means and resources to pursue their passion. A brief explanation on the Tidal Unplugged landing page reads:

All local artists are welcome to submit an acoustic performance to be eligible for the program. This once-in-a-lifetime opportunity allows aspiring musicians to dedicate more time and energy to seeking a career as an artist.

Artist Incentives:

– Artist incentives
– Creative budget
– Monthly stipend
– Access to recording & creative resources
– Industry mentoring
– Promotional support via TIDAL Rising
– Opportunity to perform in a TIDAL Unplugged showcase

At the end of the program, finalists will develop and finish four songs for distribution.  Once complete, the tracks will debut on TIDAL.  Artists will also maintain 100% ownership of their works.

TIDAL hopes to expand the program in other markets.

Sbumissions for TIDAL Unplugged begin on March 1. For additional information, please contact unplugged@tidal.com.

James Shotwell