Five Benefits of Campaign Scheduling

Haulix, Haulix Campaigns, Haulix Promos, Haulix Scheduling, Promotional Marketing

Haulix now allows users to schedule their promotional campaigns up to two weeks in advance, and there are many reasons to celebrate.

Promotional campaigns are the heart and soul of album rollouts. Everything, from the first single, to the final review, relies on good emails reaching the right tastemakers at the right moment in time. A poorly planned campaign can result in coverage opportunities being rushed or missed altogether, and in a market flooded with talent, there is no good reason to risk such a fate falling on your next release.

Haulix is built for promotion. Our customizable album promo screens enable artists and labels at every level to reinforce their brand and aesthetic while securing sharing their latest releases with tastemakers. In April, we took these efforts further by adding a scheduling feature that allows users to schedule their promotional campaigns up to two weeks in advance. You can try the system for yourself by signing up today on our official website.

But what are the benefits to scheduling your emails? That’s a good question:

Time zones

Tastemakers in New York City are usually up and working before the those on the West Coast. Tastemakers in London are eight hours ahead of Tastemakers in Chicago. Any influencer living in Australia is working sixteen-hours ahead of those living in Colorado. Confused? Us too.

Campaign scheduling empowers users to easily reach their contacts at the best times for those tastemakers. In a matter of minutes, a Haulix user can schedule campaigns for connections in different time zones.

Staggered Campaign Schedules

Not all tastemakers are the same, and they shouldn’t be treated as such. Instead of sending everyone a campaign at once, Haulix users schedule their campaigns to roll out based on the needs of their contacts and the preferences of their clients. High-priority contacts may get an album a month from release, but contacts with lower reach/importance may not be serviced an album until a week or two later. 

Premieres

Great artists publicists know that the demand for access to the material they are promoting will spike immediately following a single release. If your new single is going to premiere at noon on a popular blog, then scheduling the advance to roll out to high-priority contacts a few minutes later can increase the likelihood of immediate engagement. 

The problem is, the moments following a major premiere are hectic. Artists and publicists have to promote the release through their social media channels, monitor conversations, and engage with fans in real time. Campaign scheduling solves this problem, and even allows for creative subject lines to help further the narrative. For example, “Pup’s new single is out now, and here is the album!”

Campaign summaries

As an added bonus, the rollout of campaign scheduling also marked the debut of Haulix Campaign Summaries. Now, every campaign sent through Haulix generates a standalone activity page where users can view email engagement and promo engagement in a matter of clicks. Users are also empowered to easily send follow-up emails and direct links to their promos.

Look busy, even if you’re not

The music industry is a 24/7 business that does not care whether or not professionals have healthy personal lives beyond the office. Work comes first no matter what, but scheduling allows you to get ahead, if only long enough for a quiet lunch or a stroll around the block. Let’s face it: Everyone deserves a few minutes to relax, including you, but that doesn’t mean you campaigning has to stop. You just have to be more creative the competition!

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.