How To Reach Music Critics and Influencers [VIDEO]

Sharing music has never been easier, but reaching people in positions of influence is harder than ever before.

Despite reports that claim otherwise, music criticism is alive and well. There are more musicians than ever making and releasing more music than ever at a rate never anticipated, which is why people continue to turn to influencers and people they view as having authority for help with new music discovery. Most people do not have the time to constantly listen to artists they don’t know, but many are willing to listen to those that do. That is why influencers continue to matter, and it is why they will always have a role in music.

But there is a problem. The increased competition for attention has made reaching tastemakers in positions of influence difficult. For every new artist that receive a bit of recognition, there are dozens whose emails and DMs go unanswered. Having a great song doesn’t matter unless you can make people care about it, and sadly, most artists are incapable of accomplishing that task.

In the latest episode of Music Biz 101, our ongoing web series, host James Shotwell breaks down four tricks for engaging with tastemakers every artist needs to know. These tips are easy to follow, and they can be applied in every genre of music, but you will still need great music as well. Success in the music business today requires both business and creative skills. One without the other may get you far, but it won’t build a lasting career.

James Shotwell