Spotify now enables artists to share their moving-album-artwork Canvas clip direct to Instagram stories via the Spotify For Artists app on iOS, ideally deepening fan engagement with the tool.
Engagement is the name of the game at Spotify. The streaming giant knows you want music at your fingertips, but they rely on constant engagement to build their business. Time spent listening is a key data point for investors, advertisers, and shareholders. The introduction of the Canvas tool in 2019 gave streaming a boost, with internal analytics showing that the brief videos raised track shares up to 200%, not to mention raising total streams and saves, and now the company is furthering their efforts to make the tool useful to artists.
Starting this week, Spotify now allows artists to share their canvas clips through Instagram Stories. Artists can show off their Canvases and invite their Insta followers to click through to Spotify, where they’ll be able to take in the Canvas and its associated song together.
Canvas sharing is currently available to creators in the Canvas beta who are using the Spotify for Artists app on iOS. In your Artist profile, each of your tracks which is accompanied by a Canvas has a “Share” icon next to it; tapping on that will let you share the song, and its Canvas, to your Instagram Stories. Your post will look like a regular Spotify share, with cover art and a link to play the track on Spotify—only now, your Canvas will be the backdrop. (Audio will not play on Instagram.)
Fans seeing the Canvas on Instagram will not be counted in Canvas metrics unless they click through to Spotify.
Spotify has not yet revealed a public release date for Canvas. For now, artists can visit the company’s dedicated Canvas site and sign up for the waiting list.
