Spotify’s latest development is songwriter pages, a new way for fans, collaborators, and industry partners to dive deeper into the creators behind their favorite songs.
Songwriters are the unsung heroes of music (pun mildly intended). For every successful pop song, there are often two or more songwriters whose names are rarely mentioned at radio or amongst fans. The same can be said about alternative, hip-hop, and rock music as well. There are way more songwriters than recognizable musicians, but again, most never get the attention they rightfully deserve.
Since introducing song credits in 2018, Spotify has experienced a 60% increase in how often labels and distributors credit songwriters on their new releases, which allows artists and fans to dig deeper and recognize songwriters’ work. With the launch of songwriter pages, which is now in beta release, the streaming giant is continuing to evolve how music is discovered, appreciated, and enjoyed by the world.
How to Access Songwriter Pages:
- Right-click on a track (or, if you’re on mobile, tap the “…” next to the track)
- Hit “Song Credits”
- Select a clickable songwriter’s name
- Every songwriter page includes a “Written By” playlist spanning that writer’s work. On their page, click or tap “Listen on Spotify” to check them out.
In addition to Songwriter Pages, Spotify is also introducing songwriter-specific playlists. Users will soon be able to stream every track their favorite songwriter has helped create, which should boost discovery for lesser-known artists currently working with big-name talent.
“Spotify is always working to create new and better ways to promote music discovery — for artists, for songs and, increasingly, for songwriters,” said Jules Parker, Head of Publishing & Songwriter Relations, Spotify. “The launch of publicly visible songwriter credits on Spotify in 2018 was merely the first step. Together with the publishing industry, we’ve continued to evolve our data sharing and analytics efforts and are proud to unveil this next iteration. Clicking on the credits in this pilot will take users to dedicated songwriter pages – providing a home for a songwriter’s work – and present listeners with “Written By” playlists, a new series of playlists dedicated to songwriters. We’re excited to see how the world interacts with these new features, and look forward to enabling them for more and more songwriters.”
As part of the launch, Spotify is sharing songwriter pages for Meghan Trainor, Fraser T Smith, Missy Elliott, Teddy Geiger, Ben Billions, and Justin Tranter, among many others. In beta, these pages are enabled by publishers and Spotify in partnership with songwriters. Songwriters reading this can express their interest in having a page via this form. Spotify will reach out with more info soon.
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