The Best Songs On TikTok Right Now (April 2020)

TikTok Music

TikTok is growing faster than ever thanks to Coronavirus, and artists on the platform are witnessing a surge in engagement.

If you thought TikTok was the latest in a long series of ‘here today, gone tomorrow’ social media platforms – think again. The video-sharing app is growing in leaps and bounds, especially in light of COVID-19. The novel coronavirus is forcing everyone to stay inside, so anyone not yet converted to the world of TikTok now has plenty of time to assimilate.  

Artists on TikTok are benefitting from the rise in content and new users in significant ways. After Lil Nas X, Ashnikko, and Blanco Brown took off in 2019, the latest crop of talent building massive followings on the platform is more diverse than ever. There are newcomers to mainstream pop, such as Jack Harlow and Doja Cat, as well as countless independent musicians whose current level of success is owed almost entirely to the TikTok community. Still, others are the kind of bizarre talent that only sees recognition because the internet loves weird things.  

Some songs succeed on TikTok after users create action-based trends with a specific track. One recent example of that would be Powfu’s single, “Death Bed (Coffer For Your Head).” Users have paired the song with clips of themselves expressing their previously unspoken feelings for close friends. Check it out:

@sofie.loehmann

Seems a bit cheezy 🍕 ##AfterMyCoffee ##shecandoit ##normalpeople ##UltraSmoothMoves ##fyp

♬ death bed (coffee for your head) – Powfu feat. beabadoobee

The majority of TikTok users are young. 66% of the app’s audience is below thirty years old, and many of its most famous users are younger than twenty. More than 800 million people use TikTok every month. The average user spends 52-minutes on the app per day. That engagement is exposing people to a lot of music, and that discovery is propelling many unknown artists and groups to success.

Even more impressive is TikTok’s engagement stats. TikTok has the highest follower engagement rate in social media. The average post receives engagement from 8-9.5% of the account’s following. That figure doesn’t count the engagement on posts found by users browsing the platform’s many video feeds, which are far easier to navigate than Twitter lists or Instagram’s ‘For You’ page.

Still, finding the next big thing by scrolling TikTok posts can be difficult. The app currently has no chart system in place, so the only way to understand what songs are popular is to watch a lot of videos.

Every label and artist would love to experience the level of viral success TikTok can provide, but users of the platform tend to enjoy hip-hop and pop music more than any other genre. The artists seeing the most success on the app often blur genre lines while delivering infectious and straightforward melodies. As a result, a great hook or strong opening can mean more than the quality of a song overall.

We cannot tell you how to make TikTok users fall in love with your music. We are researching that topic, but so far, the best advice anyone has given us is to ensure your songs are as immediately catchy as possible. To further prove this point, we took the most popular songs on the platform right now (April 1, 2020) and put them into a Spotify playlist. Check it out:

James Shotwell