Fast-rising New York duo King Falcon stop by Inside Music to discuss the challenges of promoting new music in the age of COVID-19.
The music business will never be like it was before March 2020. The spread of COVID-19 not only brought touring to a halt, but it also forced the industry to rethink its promotional efforts completely. Artists at every level of the music business found themselves challenged to make people care about their creativity without being able to meet and engage with them in person. When this era ends, the lessons gained from this time will continue to inform future promotional decisions. There is no going back, and it’s not worth it to try.
King Falcon is not an arena headlining band. The duo barely had a chance to make their name known before coronavirus brought the entertainment industry to a halt. Like many other indie artists, the group has to choose between pushing ahead in any way possible or doing their best to wait until the current pandemic ends. They believe constant progress is the key to establishing their name among the modern rock great, and they are working hard to find exciting ways to engage oversaturated social media users until live music returns.
Luckily, the music King Falcon produces is great. The band’s songs provide a much needed moment of escapism from our trying times. It’s the kind of wild, unpredictable rock that shakes your soul and moves your feet.
On this episode of Inside Music, host James Shotwell chats with fast-rising group King Falcon about the challenge of promoting new music in the age of COVID. King Falcon shares the difficulties they’ve been experiencing as a new group trying to be heard, but also the positives of needing to think outside the box when it comes to marketing. You can stream the group’s latest single, “Shake! Shake! Shake!,” wherever you find music.
Prefer a video stream? We’ve got you covered.
