Three of the brightest and most creative publicists in music today spent nearly an hour sharing the secrets to success, and you can watch the whole thing right now, for free.
Here at Haulix, we believe the key to a better music industry is education. We feel everyone should have the opportunity to learn from those with experience in the field of their choosing. Colleges may offer something similar, but the cost is often far too high for many to afford. Books are another alternative, but the information they contain is often out of date within a year or two.
The best way to learn about succeeding in the music business is to speak with successful music professionals. We see Haulix LIVE! as the perfect means to facilitate widespread, cost-effective learning in a time when most (if not all) of us are stuck indoors. It’s your chance to hear how the movers and shakers of today’s entertainment industry do what they do best, and it’s free for anyone with an internet connection.
On Thursday, July 30, at 2PM EST, Haulix held a free PR roundtable with special guests Cait McMahon (Scorpion LTD), Curran Reynolds (The Chain), and Curtis Dewar (Dewar PR). The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers also had an opportunity to ask our guests questions.
About our panelists: For nine years, lead publicist and co-owner of SCORPION Cait McMahon has refused to back down. Starting as a low-key music blogger in college, McMahon graduated with a degree in Communications and International Public Relations which ultimately let her to explore entertainment PR and digital marketing. Although she began with little to no professional advice from a hard-to-permeate industry, giving up has never been a part of her genetic makeup, thus creating a firey and determined industry leader. After meeting Jason Duarté, a longtime music authority from Philadelphia, on a shared job that left them both unfulfilled, the duo hard launched entertainment public relations and digital marketing firm SCORPION LTD in November of 2019. SCORPION has worked on film projects such as blockbuster Knives Out! and Netflix Original Documentary Disclosure, to rock bands like Hinder and LOWBORN with its primary goal of industry disruption.
Based in Brooklyn, New York, Curran Reynolds started his career in 2000 as the head of publicity at Earache Records’ US office, then set out on his own in 2005 to handle PR for some of the most compelling artists in the underground – from metal and hardcore, to noise-rock and post-punk. Clients have included Kayo Dot, Jucifer, Trap Them, Landmine Marathon, Kælan Mikla, The Sword, and many more. He is the founder of Precious Metal, a weekly series of live shows in NYC that ran for seven years (2006-2013) and helped revitalize the city’s metal scene. As a writer, his work has been published in magazines such as VICE, Mass Appeal, High Times, and The Journal. He made albums and toured the world as the drummer for Today Is the Day and Wetnurse, and currently writes, records and performs music under the name Body Stuff. In 2016 he teamed up with Justin Pearson (owner of Three One G Records and member of such bands as The Locust) and graphic designer Brandon Gallagher, to create The Chain, a bicoastal collective handling a range of PR and art services for clients in the music industry.
Canadian publicist Curtis Dewar has been working in the music industry since 2012. Having started as a writer for blogs he started doing freelance PR in 2013. After successfully handling several campaigns, he founded his own PR company Dewar PR in 2014. Since that time he has done PR for a wide range of metal artists including Lindsay Schoolcraft, Bolzer, The Sign Records, Black Bow Records and many others. In addition, he co-hosts the Dumb and Dumbest podcast with Matt Bacon and Keith Chachkes and runs monthly 30 day challenges where he helps aspiring bands increase their social media presence.
