In a new video, author and producer Jesse Cannon shares the easiest way to spot modern music business con artists.
Spend enough time in music, and you’re bound to hear someone tell you that the fastest way to make money is by exploiting the dreams of others. That way of thinking actually applies to most industries, but it’s particularly true in entertainment. Music is a business built on dreamers, and each one is searching for the next thing that will propel them forward. Many are so desperate that they will do anything, including giving money to self-proclaimed experts (aka con artists), for the chance of becoming a star.
But here’s the thing. The vast majority of those claiming to be masters of the music business have no legitimate knowledge to share. They may have worked in the industry for years, attended conferences, and even read several books on success, but when pressed to show an understanding of what makes someone successful, they have nothing to share. They promote themselves as false thought leaders because they know there are enough artists desperate for success that will give them money without researching their claims. It’s a trick as old as time, and it’s sadly not going anywhere in the foreseeable future.
Thankfully, people like Jesse Cannon exist. Jesse is an internationally recognized music marketing master and record producer who can back up his claims of success. He’s worked with artists big and small to further their career through practical advice and hard work, most of which he now dispenses for free through YouTube. He also has two great books.
Jesse recently posted an in-depth video on music con artists, how to spot them, and the reasons why their scams are successful. We could go on and on about why it’s a must-see clip, but you might as well watch and see for yourself.
From the description:
In this video, I discuss the con artists, scammers, grifters, and other crooks in the music business. I break down:
►How to spot people trying to rip you off in music
►How music business roadmap and blueprint pyramid scheme type people who try to sell you subscriptions con you for your money.
►How Facebook & Instagram ad gurus rip you off
►How Spotify playlist placement salesman steal from musicians
►How people sell fake A&R connections
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