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Don’t Do It! Common Mistakes Musicians Make [VIDEO]

Watch your career soar by adjusting your behavior to avoid these common mistakes musicians often make.

Look around online, and you’re bound to find people telling you what to do to get ahead. Everyone tells you to “do this” and “do that,” but what about the stuff you should avoid? Don’t worry, we’ve got it covered.

You can do everything the experts claim will help you get ahead and never see your career progress because of bad behaviors. These actions are common in the industry, which feeds into a pattern of poor decision making that typically increases as musicians age.

But today we’re making a change. Rather than focusing on the DOs of music business success, we’re going to highlight some of the DON’Ts. Including:

  • DON’T pay for access to contact lists.
  • DON’T spam your music and merch online under the guise of ‘content.’
  • DON’T be the kind of person who views themselves as someone others exist to help and serve.

In the latest Music Biz update, host James Shotwell breaks down common mistakes musicians make on their way to the top. The actions covered touch on marketing, networking, and responsibility. With a few simple changes, you can overcome these hazards and lead a kinder, more productive life.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Editorials Industry News News Writing Tips

Join The Music Writer Exercise This February [#MWE]

Become a better writer in less than thirty days by participating in the 2021 installment of #MWE, otherwise known as the Music Writer Exercise.

Have you ever thought of writing about music?

Did you watch Almost Famous and feel like you might like to pursue a career in music journalism?

Do you ever wish you were a better writer?

If the answer to any of the questions above is yes, then we have the perfect exercise for you. The Music Writing Exercise is a month-long event created by journalist Gary Suarez in 2015. Participants attempt to listen to one new album every day throughout February and crafting a tweet that summarizes their thoughts on the record.

#MusicWriterExercise: Each day in February, listen to one full album you’ve never heard, from start to finish. Write one tweet about it.— I’m Gary (@noyokono) January 30, 2015

The Haulix team participates in the Music Writing Exercise every year. It’s hard to know how many other writers will join in the fun, but you can follow along and engage with the global writing community by using the hashtag #MWE on Twitter.

As for the albums you cover, that decision is ultimately up to you. Some people plan out their entire month of listening in advance, while others choose to pick a record at random each morning. Others develop one or more themes for the month, such as live records or third albums.

You won’t win anything for completing #MWE, but like any other exercise, you will develop your skill set. As writers, we all fall prey to repetitive phrasing and tired wordplay. The Music Writing Exercise challenges us to create bright new ways to discuss music. It also encourages community. There is no cost to participate, so what do you have to lose?


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Summoning The Lich Appear On The Latest Inside Music Podcast

Ahead of his band’s debut album, Summoning The Lich vocalist David Bruno stops by Inside Music to talk all things death metal.

Nothing compares to the rush you feel when experiencing new music for the first time. The moment those sounds hit your ears and your entire body lights up in response are the instances when you’re most alive, and recently, that happened for us with Missouri’s Summoning The Lich.

The combination of several regional metal vets working together to pursue a singular artistic vision, Summoning The Lich is the latest American death metal act to the world by storm. Their music takes the heaviest sounds known to humankind and pairs them with fantasy storytelling that pulls listeners into a brutal world where anything is possible. It’s a sonic journey that the group plans to stretch over several releases, beginning with the release of their Prosthetic Records debut album, United In Chaos, on February 26.

Summoning The Lich vocalist David Bruno shares the origin of the band, the story behind their album, and much more on the latest episode of Inside Music. You can stream the audio version of the interview on Spotify or any other podcast platform. A video version is available on our YouTube channel. You can also find the conversation below.

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Who Really NEEDS A Record Label in 2021? [VIDEO]

Getting an offer from a record label was once the dream of every musician, but today’s artists recognize other ways to get ahead.

The music industry is in a constant state of evolution. That has always been true, but technology has hastened the speed of change. Marketing today looks nothing like it did a decade ago, which itself felt far removed from the marketing efforts of the late 1990s. That is one of the countless examples of how the industry is evolving, and change won’t be stopping anytime soon.

Record labels were once the height of an artist’s aspirations. “If only I can get the attention of a label,” many musicians thought, “then the world will notice me.”

But time has taught us that isn’t true. There are many musicians with record deals who face the same fate as those without. These artists may get the resources that labels offer, but no amount of money or corporate planning can guarantee success.

The truth is that the consumer always dictates who is and is not successful. Major label money can do a lot, but so can a teenager with 4-million TikTok followers who love to watch them dance.

That brings us to a question that seems to come up every year: Do you need a record label? After all, is the debt artists accept for a shot at success worth the risk of nobody listening to their creative output? Is trusting yourself and your team the smarter and more fiscally responsible path?

In the latest Music Biz video, host James Shotwell investigates the necessity of record labels in 2021. He shares the questions every artist should ask before entertaining any recording contract offers and warns of the drawbacks to staying independent. He even shares an example of one musician who ignored major label money and had a better career as a result.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Eight Essential Music Business Principles You Need To Know

No industry is harder to conquer than music, but following these basic business principles will help anyone stay ahead of their competition.

Don’t let the glitz and glamor of superstars lead you to lose sight of the truth — music is a business. Like any other industry, the music business makes, packages, and sells products to consumers. It is not that far removed from fashion, tech, or even pharmaceuticals.

Too many people, ourselves included, lose sight of the business element in music. We want to believe that success is a result of creativity and that the most artistic person is the one who ultimately gets ahead. But we all know that is a lie. We know that the best songwriters and most skilled musicians rarely reach the top of the charts. Even when they do, they often align themselves with a person or group that culture sees as a hot commodity. Talent alone is rarely, if ever, enough.

It’s important to view music as a business because there are countless principles that — more often than not — dictate who succeeds. These are rules and theories that any person studying business in college would learn, and they’re widely available in countless variations published through any book promising “get rich” tips and “guaranteed success.”

In this episode of Music Biz, host James Shotwell shares eight timeless business principles and how they apply to your music career. He offers examples of success and explains where people often make mistakes. There are many more principles to share, and we will continue to post them here as time allows. 

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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What Artists Can Learn From DaBaby’s Success [Video]

After two straight years of radio and streaming success, DaBaby has created a blueprint for artists that everyone should follow.

It’s hard to find a more public figure in music than DaBaby. With almost half a dozen releases in a two-year span, not including guest verses and high-profile appearances, the North Carolina rapper turned superstar is a staple of pop culture conversation. He’s achieved a level of success where every single makes an immediate chart appearance, and every artist looking for attention asks for his help. In essence, he is the go-to creative for anyone trying to capture the pop and hip-hop spotlight.

But DaBaby did not reach his current level of success overnight. There was no singular event or track that catapulted the rapper from underground sensation to platinum-selling star. DaBaby’s achievements were earned over time, and it took years of scattershot marketing efforts to find an approach that could create a lasting impact. His tireless work ethic and constant fan engagement are now ushering in a new standard for artists in all genres that may seem insurmountable at first but is entirely within reach.

In the latest Music Biz update, host James Shotwell breaks down the four key elements of the DaBaby’s success and what other musicians can learn from each. He examines how transparency, storytelling, and thinking strategically about the streaming era of consumption make a difference in an artist’s career trajectory. He also touches on experimentation and how constant reinvention can hold the attention of increasingly distracted consumers. 

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Watch The Full Rude Records 20-Year Celebration [VIDEO]

One of the most influential international labels of all-time, Rude Records celebrates twenty years of success with a special Haulix LIVE! event.

Making your way in the music world today takes a lot more than talent and luck. Just ask Rude Records, one of the most influential alternative labels of the modern-day. Over the past two decades, Rude has helped talent from all walks of life reach a global audience of devoted music fans through hard work and innovative marketing that cannot be topped. In an industry filled with knockoffs and slackers, the team behind Rude Records is pushing boundaries wherever possible and refusing to give in.

On Thursday, January 21, Music Biz host James Shotwell spoke with two Rude Records team members to celebrate the label’s twentieth anniversary. This is a recording of that event.

About the Rude Records Team:

Ilich Rausa began to be curious about the Music Industry during his early University years and his career was launched thanks to a position with one of the largest indoor venues in Milan, Italy. During this period, he learned about band and audience development, promotional and marketing strategies. He founded Rude Records with a friend, a sound engineer, at the end of 2000 and from that moment on, moved particularly by the passion of its founders, Rude Records started to take its first steps with the production and distribution of young alternative bands. Ilich focuses on label strategy and development and works with the team on the development of new partnerships, growth plans, and budgeting. Ilich also oversees operations, contracts, and human resources. Rude started representing some Labels from the US in Europe from 2004 and eventually started to sign international bands for EU, UK and North America. Rude Records counts now over 200 releases and has collaborators all over the world and works closely with bands from the US, UK, Australia. In 2020 Rude Records has signed a Publishing deal with The Orchard \ Sony ATV and renewed a global distribution deal with The Orchard \ Sony Music.


Federico Croci‘s deep passion for music started when he first learned how to play an instrument. This led to discovering old classics hidden in his father’s vinyl collection and writing reviews and interviews for a music webzine. Federico is continually eager to know and discover new music, new artists, across all genres. After graduating from University in Media Languages, he obtained a Master’s Degree in Music Industry. He joined Rude Records as PR and Marketing intern in 2011, actively participating in the Label’s development and strategic growth through the years. Ten years after making the first steps in the music industry he’s now Rude’s General Manager and A&R, responsible for scouting new talents and assisting them throughout the whole creative process.

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How “Driver’s License” Became A Massive Hit [VIDEO]

Teenage star Olivia Rodrigo’s song “Driver’s License” is the biggest hit in the world right now, and its success points to a bright future for songwriters everywhere.

It seems like the news is happening too fast for anyone to follow in January 2021. Between the Capitol riots, vaccine distribution, and the presidential inauguration, life is moving fast. Nobody can blame you if music hasn’t been the first thing on your mind, but you really shouldn’t go much longer without experiencing Olivia Rodrigo’s new single, “Driver’s License.” Check it out:

“Driver’s License” is the biggest song in the world right now, and it is breaking new records with each passing day. The song recently set a single-day consumption record on Spotify with more than 17-million streams. It’s the most played track in dozens of countries, and its video has earned over 50-million views in less than two weeks. All this, for a singer-songwriter under the age of eighteen who until recently was relatively unknown to most of the world.

So how did this happen?

The success of “Driver’s License” is no fluke, but it results from several important factors coming together at the perfect moment in time. Rodrigo is a Gen Z star leading a Disney+ series with strong ties to social media, for starters. Her private life is well known to her young audience, and their belief in the starlet made the song a hit on TikTok as soon as its release. There is also a pop music drought resulting from the ongoing Pandemic, and that has left a wide-open field for new voices to gain attention.

But that’s not all. The forward momentum made possible by the factors above could only lift “Driver’s License” to the insane heights it is currently reaching if the song was good (and it is). The track taps into universal feelings of confusion, vulnerability, and heartache, anchored by a story revolving around a pivotal moment in human development that everyone recognizes. It’s a testament to the power of storytelling, and it defies the years of criticism pop music has received for being viewed as shallow or meaningless. “Driver’s License” has meaning, and it is resonating with listeners in a big way.


Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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Werewolves Appear On The Latest Inside Music Podcast

Ahead of their Sophomore album hitting shelves worldwide, Australia’s Werewolves stops by Inside Music to all things death metal.

Australia’s Werewolves burst onto the international death metal scene in early 2020 with a ferocious debut album that quickly garnered praise from critics and fans alike. Unable to tour, the band focused their energy on creativity, writing enough material to fill six full-length albums. They also found time to record their second album, What a Time To Be Alive, which hits stores on January 29, 2021, through Prosthetic Records. 

Some may say Werewolves is cursed. After all, production on the band’s debut album coincided with history-making wildfires that burned across Australia. The COVID-19 pandemic almost immediately followed the release of the album. What A Time To Be Alive is arriving just weeks after the riots at the US Capitol and the recent discovery of a more infectious strain of the coronavirus. 

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But Werewolves have a different outlook on life. Perhaps the chaos surrounding us is the world trying to prevent the most exciting death metal group in recent memory from dominating the planet. Maybe the universe understands the righteous power the band possesses, and it is going to great lengths to prevent them from growing even stronger. 

The truth is anyone’s guess. On this episode of Inside Music, host James Shotwell connects with Werewolves’ bassist and lyricist Sam Bean to discuss his group’s new music and his outlook on the insanity that is life in the modern age. Sam tells James about his writing process and even shares the hysterical truth behind some of the band’s most iconic song titles.

Inside Music is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

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The ‘F’ Word: How Success Is Built On Failure [Video]

Every artist dreams of becoming a success story, but how they define success can influence their ability to achieve it.

As much as you may like to believe your music career is infallible or that you have a gift for songwriting that no one will be able to deny, I can guarantee you there will always be days when your best efforts come up short. Failure is an unavoidable byproduct of any creative endeavor, and regardless of what level of fame you reach in this business, there will always be bad days. The point of continuing to create is not to work towards perfection but to consider everything that has happened, both good and evil, and apply it to whatever comes next. 

Art, like life, is a constant progression, and the best you can do is learn how to frame each failure as something other that is ultimately beneficial to your career.

There are countless ways to make mistakes in music. We cannot begin to break down every single instance of failure and how you can view it as a positive, but we can offer tips to help you deal with any situation where things do not go as planned. The advice that follows may seem fairly obvious to some, but if applied to your next misstep, we guarantee growth will occur. It might not be easy, but it will be beneficial to your creativity in the long run, and at the end of the day, that is what matters most.

Start with the truth. Accept the situation for what it is, and be prepared to face it head-on.

Everyone has heard that line about how the best-laid plans of mice and men often go awry, and the reason we’ve all heard it is that it’s entirely accurate. You might have written the best song you believe possible, but it might not connect with listeners for one reason or another. Likewise, you may give what you feel is the performance of a lifetime, only to look at Twitter after the gig and read tweet after tweet complaining about the sound. It’s incredibly easy to take a defensive stance in times like this, but to do so would be an error. Accept that not everyone will experience things the way you do and try to see things from the outsider’s perspective. Be humbled by the fact you received any response at all, as most never do, and ask yourself how you could improve or change what you’re doing in the future.

The key to this step is honesty. It’s okay to say you love something that your fans do no, but do not blame them for not feeling the same. Art is subjective, but if you listen to your audience, you should find a way to do what you want while still playing to their demands. Of course, you don’t have to, but most great artists find a way to compromise that satisfies everyone.

Look for the positive, no matter how small it may be.

Let’s say you wanted your new album to sell ten thousand copies its first week, and it only sold fifteen-hundred. That disappointment would be quite a sting, especially from a financial standpoint. Still, considering less than 1% of all the albums released in any given year sell more than a thousand copies, you’re among the most famous musicians in the world. You may not have ten thousand people clamoring to purchase your new album, but fifteen-hundred consumers is an achievement. There are towns and villages worldwide that have populations far below fifteen-hundred people, and even fewer people outside those communities know they exist. You may not be where you want to be, but you are farther along than most, and that is something you should never take for granted.

The point is, there is also an upside. Your new demo may have gone over worse than Jar Jar Binks, but at least by sharing it with fans, you learned something new about what they expect from you and what they hope to hear from any future material. This knowledge can and should inform future recordings, which, in theory, will be received better than whatever came before.

Do not be afraid to take time away from the internet.

There are often two negative comments for every positive one on pretty much every song, video, or think piece posted online. People are far quicker to complain than they are to compliment, especially in a public forum, which is why you should consider taking time away from the constant barrage of commentary social media provides when things take a turn for the worse. If you know the incoming messages will be negative, there is no reason to wallow in the hurt feelings such commentary can cause. Absorb enough to understand why people are upset, then step away and take time to reflect on how you can improve your efforts in the future. You do not need the internet to do this, and in our opinion, you shouldn’t use it. Stay offline until you have something new to share, and if that doesn’t go over, then feel free to take more time away. Take as much time as you need. The internet will still be here when you return.

Whatever you do, keep creating.

No matter how you initially react to failure, you cannot let the ensuing negativity defeat you. Keep producing, always, and do not stop until you decide you are finished. There will still be someone in the world who thinks you are not good enough, but you cannot let the opinions of a select few stop you from expressing yourself through art. Creativity is a gift that is all too rare in this world, and you should share it at every opportunity. Don’t let the haters win.

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