The busiest shopping season of the year is nearly here, and we have the tips you need to make this Black Friday your most successful to date!
Black Friday is coming! Are you prepared?
Everywhere you look, anyone and any company with something to sell is either teasing or already promoting holiday sales. The last six weeks of the year are the busiest for shopping, and it’s only right that you stake your claim at all the cash exchanging hands.
But there is a catch. Black Friday 2021 is unlike any before. Between consumer fears regarding the ongoing pandemic, shipping delays causing shortages in virtually every market, and rising demand for a finite amount of raw materials, this year’s shopping gold rush comes with several unique challenges. Anyone trying to adhere to the marketing and product tactics of years past is only going to all sorts of trouble, and you deserve better!
In this Music Biz update, host James Shotwell explains what makes this holiday season unique for fans and artists alike. He also shares a few tips to streamline your sales, expand your short-term inventory, and build stronger relationships with fans.
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