As we cross the halfway point in a year filled with unpredictable twists, let’s look back at what we’ve learned by revisiting our most viewed content.
If you’re reading this—congratulations! You have survived six months of modern history’s wildest and least predictable year. Look at any corner of our industry, and you will likely find businesses in varying states of painful but necessary evolution.
Touring is back, but it has lost all uniformity. Do we still ask for vaccination cards? Do we offer shots for anyone who hasn’t gotten one? Do we care who does and doesn’t get sick?
Physical media is having a moment, but pipeline delays have ruined vinyl production for the foreseeable future. More plants are opening, but that won’t solve problems related to raw materials. CDs are also back, but good luck finding a car or Bluetooth speaker built to play them.
Several reports say streaming may be plateauing after a decade of constant growth. Other reports claim the exact opposite. Regardless, artists and DSPs are still at odds over royalties, data, and activations in a war that shows no signs of ending.
Nonetheless—We would not change our careers for anything, and we’re willing to bet you feel the same.
Making a living in music is a calling. You feel it in your bones and taste it on your lips. You get a sense when encountering a great song that no other sensation in the world can match. It’s as if your entire body is overrun with electricity, pulsing to the rhythm as your mind picks apart the melody. The pure high of music is worth chasing, and we support those who give their all to make music or make it available to others.
But people in music need help.
Our industry is evolving faster than ever, and those already overwhelmed with work are having difficulty keeping up.
That is why we created Haulix Daily. We believe that the key to a better, more inviting, and accessible industry for all is education. Those in a position to learn must also make it their mission to educate. We have to help one another, and this blog is our way of doing that.
We have created thousands of articles over the last decade, including more than a hundred this year. With 2022 now halfway over, we figured now is the perfect time to look back and celebrate our most-read articles.
How To Reach New Audiences On Instagram In 2022
You’ve got an Instagram account, and your fans know it exists. Now what? We can help.
How The HSRA Is Training The Next Generation Of Music Leaders
Take an inside look at how Minnesota’s High School for Recording Arts Vocational Discovery program uses Haulix to teach students about the music industry.
One of our most-read pieces ever, Dan Ozzi’s succinct explanation of pitching—complete with example—has helped launch countless writing careers.
TikTok For Artists: How To Successfully Promote Your Music In 2022
TikTok is where people discover music in 2022, so we’ve put together the ultimate guide for getting noticed.
The Music-Have Music Marketing Tool of 2022
With more tools and services promising to help musicians grow than ever, you might be surprised to learn that the best marketing approach is also one of the oldest.
