If there is one thing we can probably all agree on about life on the internet it’s that those who fuel the content generation machines that keep the web buzzing with viral sensations love nothing more than drama. It can come in any form, from political to celebrity, as long as its captured on camera or in sound bites. Those bits of media are then uploaded, streamed, remixed, and shared on a plethora of clickbait hungry blogs hoping to grab a few more easy clicks from someone else’s pain. It’s a long-running and admittedly sick trend, but a trend nonetheless, and earlier today one of metal’s best underground acts were found cashing on our collective love for all things dramatic.
Partnering with the fine editorial team at Faster Louder, the member of Thy Art Is Murder released a collaborative feature on the popular music blog detailing the best and worst bands they have toured with up to this point. The list named several artists, praising some and trashing others, all with seemingly no concern for public or professional backlash that may occur. The band highlights 3 genre peers as being ’the worst,’ each of whom have fans around the globe and international touring experience, as well as 3 they consider ‘the best.’ While those regarded in high standing are certainly given some well-deserved praise, the acts the band chooses to look down upon are essentially bullied for an entire paragraph. Volumes, for instance, are referred to as follows:
The “homies.” The billionaire rich kids. Their dad is like some Grammy-award winning producer. Fully don’t like these dudes that much. The last time I saw the singer I told him I was going to beat him up, real bad, to his face.
There is also an allegation of wrongdoing on the part of someone associated with the band, as well as a story of a near physical altercation from a previous tour.
The band given the worst treatment is Within The Ruins, a metalcore act found on Victory Records, who Thy Art Is Murder claim “fully suck.”
While there is certainly nothing wrong with having an opinion or sharing it, the members of Thy Art Is Murder are not doing themselves any favors by conveying their thoughts and feelings in this way. The band comes across as bullies at best, and at worst they appear to be cocky assholes who believe the best way to raise awareness for what they are doing is by stepping on bands who have shared time with them on the road. Nothing could be farther from the truth however, as it is the bonds built through working in music that ultimately propel artists and professionals forward. The music community is surprisingly small, and everyone knows someone who knows everyone else. When you talk poorly or act out of line towards someone or some group, there are repercussions down the line the offender may have never thought possible. Maybe the person who books Within The Ruins also heads up a major festival that now will never work with Thy Art Is Murder, or perhaps they rep a band that would have otherwise served as a perfect tour pairing. Now the possibility of that happening is gone, and for what? A few clicks?
If I had a say in the happenings of Thy Art Is Murder I would urge them to consider finding a new publicist, as the person who encouraged them to create this feature obviously did not have their best interest in mind. The popularity of their rant against other bands will fade within a day, but the damage done from trashing their peers may linger for the rest of their career. The situation could be made better with an apology, but given the brash way the band described those they consider ‘the worst’ I doubt we will be hearing anything akin to “sorry” from them in the near future.
Let this be a lesson to all artists: Tearing one another down is never going to help you get ahead. You might grab a few fleeting bits of attention, but the longterm impact of publicized negativity is rarely good for business. As your mother always said, “If you don’t have anything nice to say then don’t say a word.”
James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.
