The Old School Music Marketing Trick That Still Works in 2019
In an age where everyone has a voice, how do any ensure their audience receives important updates? The answer is simple: Newsletters. Continue Reading
In an age where everyone has a voice, how do any ensure their audience receives important updates? The answer is simple: Newsletters. Continue Reading
Working in the music business is a dream shared by countless thousands of people around the world, but there are no clear paths to entry. Some get their start by booking shows or playing in bands, while others take the… Continue Reading
On this episode of INSIDE MUSIC, host James Shotwell calls Beyond The Music founder Connor Skelly to discuss DIY with a catch. Instead of discussing bands finding success outside the traditional music business system, James and Connor chat about professionals… Continue Reading
The internet has given us many gifts. Among them, the ability to connect with like-minded people from all over the world ranks as one of the best. Anyone with access to the internet can find people with similar interests and… Continue Reading
Music blogs were once widely considered an integral part of any music promotion effort. Before the age of streaming services, dedicated genre flans turned to blogs for new song premieres, new artists, and tour information. Opinions have changed in recent… Continue Reading
A local anti-piracy outfit in Mexico has released new data that claims 97% of the population openly admits to consuming music illegally, with 50% doing so via stream-ripping. Less than a week after learning of BitTorrent’s continued dominance in global… Continue Reading
The industry is changing. Aside from the rise of streaming, which has completely altered the way people consume music and the way artists make money, the business as a whole seems more uncertain than ever about what might come next.… Continue Reading
We live in the age of content overload. It is impossible for most people to keep up with a single feed, let alone multiple accounts across numerous platforms. Add to this the thousands of websites publishing tens of thousands of… Continue Reading
2017 was the first year since the launch of Napster that music sales were trending up. Sales data is showing that consumers are choosing to pay for their music for the first time since the digitalization of music. Thanks to… Continue Reading
Spotify and Apple Music are large platforms that enable well over 100 million people to stream music every month, but their subscriber numbers pale in comparison to the number of people that visit YouTube for music videos and song streams.… Continue Reading