The importance of brand consistency in music
Without brand consistency, consumers will lose sight of the message you are trying to convey, which in turn will cause them to lose interest. Continue Reading
Without brand consistency, consumers will lose sight of the message you are trying to convey, which in turn will cause them to lose interest. Continue Reading
Getting press in music is harder than ever before, but with a few simple steps, you can develop a meaningful relationship with industry gatekeepers. The competition for attention in music is fierce. Whether you’re seeking to reach consumers directly or… Continue Reading
With its new Unplugged program, TIDAL is the first streaming platform to make developing young talent one of its primary concerns. Continue Reading
Not all music conferences are created equal. Some will change your life, but others are a waste of time. Continue Reading
One of the internet’s most popular motivational phrases, ‘Hustler Harder’ is a recipe for disaster, depression, and feelings of inadequacy. Continue Reading
Every artist is looking for a way to build their audience, engage with fans, and create additional revenue streams. podcasting offers a chance to do all three at once. Continue Reading
We recognize that many artists hate to think of music as a business, but those make a career out of music do so because they treat it as a business. Split sheets play a vital role in determining what an artists makes for their work, which makes understanding how they work incredibly important. Continue Reading
At some point in the last decade, the focus of promotional materials pivoted from an exploration of the art itself to something more focused on the personalities of those behind said art. The problem is, there is a lot more… Continue Reading
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” – Brian Tracy If you use any social media platform, then you have no doubt witnessed an avalanche of resolutions, hopes, and dreams… Continue Reading
2019 is upon us. As the music business slowly returns to normal, we wanted to take a few moments to reflect. The past year has been a busy one for us. From traveling the country to appear at conferences and… Continue Reading