Ashnikko Archives - Haulix Daily

TikTok is creating new music stars every few months, but many people still have no idea how the video-sharing app works or who uses it.

The most significant shift in traffic we’ve seen over the last year is the growing interest in TikTok. The app, which launched in 2018, has been the talk of the music industry since Lil Nas X found success through the platform with “Old Town Road.” TikTok stardom can change careers overnight, but many still have no idea how the platform works or who is using it.

TikTok users create and share short video content. The majority of clips involve lip-syncing to music, but others use songs to soundtrack the action happening in the video. Some posts have no music at all, but for this post, we won’t address that content.

The majority of TikTok users are young. 66% of the app’s audience is below thirty years old, and many of its most famous users are younger than twenty. More than 500 million people use TikTok every month. The average user spends 52-minutes on the app per day. That engagement is exposing people to a lot of music, and that discovery is propelling many unknown artists and groups to success.

Still, finding the next big thing by scrolling TikTok posts can be difficult. The app currently has no chart system in place, so the only way to understand what songs are popular is to watch a lot of videos.

Every label and artist would love to experience the level of viral success TikTok can provide, but users of the platform tend to enjoy hip-hop and pop music more than any other genre. The artists seeing the most success on the app often blur genre lines while delivering infectious and straightforward melodies. As a result, a great hook or strong opening can mean more than the quality of a song overall.

We cannot tell you how to make TikTok users fall in love with your music. We are researching that topic, but so far, the best advice anyone has given us is to ensure your songs are as immediately catchy as possible. To further prove this point, we took the most popular songs on the platform right now (October 10) and put them into a Spotify playlist. Check it out:

Want even more insight into how TikTok is changing the lives of musicians? Here’s a clip from a recent episode of Music Biz News:

Fast-rising rapper Ashnikko has received very little media attention, but she’s already a superstar in the world of Tik Tok.

Tik Tok is the most influential music discovery platform on the planet. Forget Rolling Stone and Pitchfork, as well as any YouTube personality whose opinion seems to matter more than yours. Tik Tok is where the masses decide who matters, and those needing proof should look to the charts. From Lil Nas X scoring the longest-running number-one single in Billboard history to Blanco Brown going platinum with a dance song, Tik Tok is promoting game-changing talent everyone else is ignoring.

This month, rapper Ashnikko is quickly becoming the name everyone in the music business has on the tip of their tongue. Two portions of her song “STUPID” has captured the attention of the Tik Tok crowd, and as a result, her profile is on the rise.

Not on Tik Tok? Don’t worry, we’ve got you covered:

The popularity of “STUPID” has spawned nearly half a million Tik Toks to date. Most of those were created after September 21, which is the first date the lyrics site Genius reported a surge in searches for the track. The site’s page for the song has since received more than 80,000 pageviews.

“STUPID” is also finding a real-world audience. As of today, October 4, the song is sitting atop both the Spotify US and Spotify Global Viral songs chart. Tweets from Ashnikko suggest the song is topping the charts in other countries as well, which has helped push the song to more than 2.4 million plays on the platform.

Google Trends offers further evidence of Ashnikko’s rising profile. A quick look at the last month shows a 100x increase in search queries related to Ashnikko and “STUPID.”

Beyond these stats, “STUPID” has accrued millions of plays on YouTube and other music streaming platforms, all of which put money in Ashnikko’s pocket.

Ashnikko has managed to ascend through the fiercely combative streaming marketplace with no attention from major outlets and minimal performances. She also has a growing and deeply engaged audience on social media that is working daily to see her succeed. If that sounds familiar, it’s because Lil Nas X, Blanco Brown, and Stunna Girl were in the same position when their profiles took off on Tik Tok.

What happens next is anyone’s guess, but Ashnikko is positioned for success, and you can bet the industry is starting to notice. To see her get a deal would be no surprise at this point, nor would features on songs from more widely-recognized talent. As far as the internet is concerned, Ashnikko has already made it, and now it’s on her to keep that momentum going.