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Haulix Recommends: The Best New Music of June 4, 2021

From ferocious new records by Atreyu and Red Fang to the early demos of Decapitated, there is something for everyone among this week’s new music releases.

The world is changing. After a year of forced isolation, artists and fans are finally starting to reconnect. Dozens of great albums are hitting shelves every week, and we know that nobody has time for everything. We want to help you find the can’t miss albums and keep you up-to-date on the records everyone will be talking about next week. We realize that documenting every new release would be virtually impossible, but here you will find several new albums from Haulix clients that we feel deserve your time and support. Check it out:

Atreyu – Baptize (Spinefarm)

Baptize marks the beginning of a new chapter for Atreyu. After two decades and numerous albums, the band is moving forward without longtime vocalist Alex Varkatzas. The resulting record is a hard rock juggernaut combining the heaviness that fans have come to expect from the group with a lyrical blend of optimistic melancholy. The men of Atreyu are no longer the angry young men who brought metalcore to the masses, and that’s a good thing. Nobody wants to hear grown men complain about childish struggles. If they do, then there is plenty of that to be found in music today. Instead, these lifelong road warriors who have witnessed the unbelievable heights and unfathomable lows of the music industry firsthand are speaking to the present. It’s about what is happening right now and how they’re handling it, both for better and worse. Baptize is a metal album for adults that tackles grown-up situations with maturity and ferocity unmatched in the genre. It may be the start of a new era, but the heart remains the same. 


Rise Against – Nowhere Generation (BMG)

The world needs Rise Against. In a time of significant geopolitical turmoil where everything seems upside down and nobody can make progress without the risk of death or poverty, bands such as Rise Against are surprisingly hard to find. The group’s message about perseverance in the face of heartache and economic struggle has kept heavy hearts alive throughout the new millennium. Nowhere Generation is more of the same in the best possible way. The band may be writing about the same topics they’ve covered for years, but it feels like the world is starting to pay attention for once. There is an urgency to the music that hasn’t been present since the band’s early work, and it’s likely to inspire countless listeners to become more active in their communities. If you need a soundtrack to rebellion, look no further than this record. It will not disappoint.


Decapitated – The First Damned (Nuclear Blast)

It takes a lot for a re-issue to appear in this feature. Countless artists release music every week, so we rarely find a good reason to add an album that many have already heard. Decapitated is a rare exception. The First Damned, initially released in 2000, collects the band’s earliest material. The demos feature a glimpse at the origins of the world’s most influential metal bands. Despite the poor recording quality and less evolved skillset, the band’s ability to take their genre by storm is apparent on every second of this collection. It is hard to imagine anyone hearing this material and believing the group would become anything less than world-renowned sensations. The First Damned is absolutely riveting and should be considered essential listening for any fan of heavy music.


latewaves – Hell To Pay (Know Hope)

Do you know that frustrating feeling that pulses through your tired bones at the end of a long workday when nothing has gone as planned? As your head begins to ache, considering things that you still need to do, you reach for a snack or smoke or drink that will alleviate your worries, if only for a moment. As you bring your chosen vice to your lips, your body begins to flood with serotonin, and that sensation is the best way to describe what it’s like hearing latewaves’ debut album. Hell To Pay is a collection of blue-collar rock tracks that transforms all the rage and sadness flowing through the veins of countless humans walking the planet today into catchy, relatable music. It’s the kind of album you put on to feel less alone because it reminds you that we’re all in this together, even if it doesn’t seem like it. We are all doing whatever we can in hopes of waking to a better tomorrow, and when that day doesn’t come, we keep on keeping on. Most of us are doing everything we can to hold ourselves together, and this record captures that struggle as few albums can.


Red Fang – Arrows (Relapse)

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Red Fang has been waiting for this moment. After shelving the release of their new album in 2020 due to the pandemic, the band is finally ready to share their best record to date with the world. Arrows is a sprawling and complex rock record that keeps listeners on their toes. From the unassuming introduction (“Take It Back”) to the blues-influenced “Funeral Coach,” everything about this record embodies Red Fang’s knack for finding groove-heavy goodness amid the calamity of hard rock. You will want to drink, fight, and drive as fast as your car will go a while this record unfolds. It’s the ultimate soundtrack for living recklessly, and while we do not encourage such behavior, we won’t blame you if Arrows makes you act a little crazy. 


New Music Friday recommendations feature a collection of new releases from Haulix clients chosen by the company staff. Join Haulix today and gain immediate access to the industry’s leading digital promotional distribution platform: http://haulix.com/signup.

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Scenes From Launch Music Conference – Day 2

I’m a morning person now, but I didn’t start off that way. I cannot tell you when I made the transition from one to the other, but these days if I am still in bed at 7AM then my day is considered off to a rough start. The first day of panels at Launch, as well as my last full day at the conference, did not begin until 1030AM. 

After drafting some content for the Haulix blog and checking my various inboxes, I ventured into the city of Lancaster to see what I could find. The treasure I discovered on this particular excursion was Ida’s Cafe, a tiny restaurant tucked away at the very edge of the city limits. It was small and decorated in a style you only find when you’re a stone’s throw away from farm land. I was the youngest customer. Actually, I was the youngest person in the entire establishment by an easy twenty years, which is saying something when you’re closer to 30 than 25. Still, the food was amazing and the staff was kind. I told my waitress I would blog about her. She smiled that generic smile every server in every restaurant masters and replied, “That’s nice.” 

(Quick note: These are banana and walnut pancakes. It’s the best pancake combination you’re not already enjoying. Trust me)

After paying my bill and making my way back through the city streets, I returned to the Marriott lobby just in time for the Haulix sponsored ‘free coffee and donuts’ event. Every attendee at the conference was welcome, and I got to interact with a number of interesting people. I also received about a dozen business cards, all of which are with me now. In 2015 you would think we had a better way to exchange information, but here we are, doing the same thing Don Draper does in a show set four-five decades before the time we live in now.

If you look at the background of the photo above, you will notice the chairs at the very back of the area at Launch used for panels (it also moonlights as one of many stages for bands at night). Whoever setup the floor plan for Launch was smart to put these two events side-by-side as many people grabbed their free breakfast and made their way to the morning’s first events.

Launch doesn’t overload attendees with programming options. There are panels during the day and performances at night. The set times for bands overlap, but the panels do not. There is only one event at any given time, so every attendee looking to do something can be found in that one place. This makes for bigger crowds at panels, as well as more concentrated opportunities for people to network.

The photo below was taken before the first panel began, so don’t mind the empty seats. They were quickly filled.

I was part of the second panel of the day, which focused on protecting artist’s creations in the digital age. We focused on copyright law, revenue streams, anti-piracy efforts, licensing and more in just under an hour. It was over faster than I thought, but fun nonetheless. 

Afterwards, about a dozen people came up to ask questions regarding Haulix and our plans for the future. I spoke with people of all ages, and each had a story to share about why they were concerned about the security of their music moving forward. I even met a professor from Mansfield College with a group of students hoping to start a label on their campus (hi!). 

I wish I had the words to describe to you the energy that surges through you when speaking with others who are passionate about the same things that matter to you. There is an excitement to the air, and it serves to thrust you forward in your efforts. It prepares you for ‘launch,’ if you will. Standing in that room listening to panels, sharing experiences, and learning about the dreams of others filled me with a lot of inspiration and drive to further pursue my own endeavors. I cannot encourage those of you reading this now enough to seek out similar events and gatherings focused on your passions. 

 Following a full day of learning I headed to the Federal Taphouse for pizza and a place to work outside the confine of my hotel room. Being at Launch was a great experience, but as I mentioned above it also fueled my desire to further my efforts on my own projects, including Haulix efforts we have yet to make public. Feeling the drive to work, I concluded pizza and hard cider would be the perfect fuel to propel me to get all my ideas onto paper.

What you’re seeing above is a BBQ chicken pizza with jalapeños, red onion, and avocado. I know the avocado may seem a bit unusual to some of you because it did to me when I placed the order, but let me tell you – it makes a world of difference. It balances the heat of the jalapeños perfectly, and it takes the whole BBQ pizza experience to a new place. I know this is a blog about a music conference, but this pizza changed me.

(Shoutout to our friends at Fixt Publicity for this notebook that I now use for article notes and world domination plans.)

Following dinner and work I headed back to prepare for a night of concerts. I knew I would have a big drive the next day, but I still managed to see a number of great performances. I will admit there is longtime fan bias in the statement I’m about to make, but my night was made when Atreyu hit the stage. It was my second time seeing them in two months (the other time being at SXSW), and they sounded as good as ever once more. 

By the time I made it to my hotel room again it was after midnight and I was one Strongbow cider beyond my reasonable limit. I hit the bed, passed out, and dreamed about watching a Kevin James film I loved. It was a beautiful, yet terrifying affair as it meant either Kevin James had somehow become tolerable or that my taste in cinema had been dumbed down to a point far beyond repair.

All in all, it was incredible. 

Thank you, Launch Music Conference. Let’s do this again next year.

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