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Code Orange draw over 10,000 viewers for release show livestream while playing empty venue

After canceling their album release show over Coronavirus concerns, Code Orange found a way to deliver a game-changing solution to concert restrictions.

Coronavirus concerns have canceled or delayed virtually every concert and sporting event scheduled for March and early April. The vast majority of musicians and touring crew members are currently out of work, and there is no clear timeline on when their jobs will resume. It could be three weeks, or it could be two months. Some say it could be even longer, but we are doing our best to keep hopes high.

Rock band Code Orange is one of many artists whose plans were derailed by the spread of Coronavirus in the last week. The group’s long-promoted new album, Underneath, released on Friday, March 13. The band planned a massive release show for Saturday, March 14, in their home state of Pennsylvania to celebrate the album, but then the virus hit and put the safety of everyone into question.

Understanding the need to keep themselves, their crew, and their fans safe, Code Orange quickly developed a workaround. The band would still perform their release show where they booked months prior, but there would be no openers and no audience. Instead, Code Orange would partner with a video team to present their full performance over Twitch, a popular live-streaming platform, for free. 

On Saturday night, Code Orange took the stage with a production that included lights and custom video animations. The livestream blended multiple camera angles with video overlays showcasing the animation that was created exclusively for the Underneath release. 

Watch LAST ONES LEFT: Fear of the End // 3.14 9pm EST from codeorangeofficial on www.twitch.tv

More than 10,000 people watched the livestream as it happened, and thousands more have viewed the performance in the hours that followed. That figure is far higher than the capacity of the venue and much larger than the attendance at any traditional Code Orange show. The band also received numerous donations from viewers before and after the performance, though the specific amount given is not available to the public.

Through their creative thinking, Code Orange is already changing the way many in music are looking at the problem currently facing musicians. Touring may not be possible for the foreseeable future. However, high-quality broadcasts like the experience created by Code Orange could create a new revenue stream for any musician or group able to stream a performance. 

There is another perk to live streaming events, and that is the ability to create new fans and sell additional tickets. Many people likely watched Code Orange for the first time because of their Twitch performance, and those who enjoyed the set are now more likely to stream their music, buy merchandise, or see the band on tour. Current fans also have a new reason to love the group. Their quick-thinking in this situation should instill fans’ faith in the band’s lasting appeal moving forward.

Streaming performance is nothing new, but the technology has struggled to find a broad audience. While several platforms have found an audience by broadcasting acoustic and stripped-down performance, which are easier to capture, the majority of full-band performances are only available through high-profile festival streams. That is due in large part to cost, but those prices are dropping.

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Haulix News

Petition Seeking Covid-19 Federal Aid Package for Events Industry Gains Popularity

Now more than ever, the events industry needs our support. Thankfully, thousands of music and sports fans are working to make that happened.

A new petition on Change.org is calling for federal aid to help the thousands of events industry employees who are currently out of work due to Covid-19. The petition, which went live late Thursday night, can be found here.

A statement from the petition organizers reads:

The 1st domino is falling…

The past month has seen an unprecedented number of event cancelations in the US and worldwide. The Covid-19 virus is nothing like anything we have faced in our modern economic times.  The purpose of this petition is to sound the alarm on a massive economic catastrophe that is transpiring in our nation. 

Many times, friends and family are surprised to learn the vast encompassing nature of the live events and business meetings industry and all it entails, so it is no surprise that the media has given little coverage to the economic devastation that has already begun to transpire.  Many people don’t realize the vast number of roles and jobs in our industry including meeting planners, account executives, sales, warehouse managers, producers, project managers, drivers, operations managers, executives, administrative staff, technicians, stagehands, general labor and service workers along with many more that work behind scenes to bring people and businesses together every day of the year never-ceasing 24/7, until now…

Currently, the live events and business meetings industry is in free fall and headed toward a complete collapse with no end in sight.  There are already strong ripples of this impact to the transportation and hospitality industry (hotels, conference centers, restaurants, etc.) that rely on our industry which have received media and governmental attention, but no mention of the larger losses that are reaching into the billions and billions of dollars, and continuing to climb by the minute, in the live events and business meetings industry.

While many of our industry-wide advocacy organizations representing the events industry have proposed compelling reasons why the events must go on the time has come that our industry’s livelihood must be completely sacrificed to save lives.  Limiting the spread of the virus is the only way to slow and mitigate its massive health and financial impact on our nation.

Many tears of fear, anger, and dread have been shed today, and in the previous month, by all our families knowing the monumental cost of our sacrifice to help save our nation from the spread of the virus.  Those outside our industry, they are not aware that our industry is comprised significantly of hundreds of thousands of small business and millions of workers and contractors who have already lost most income over the last month and will not have any income for the next 6 months or more to spare the spread of the virus.  These are financial losses that will never be recovered.

Our families are already facing a long list of economic catastrophes: losing our homes, retirements, being able to pay bills, extreme debt/bankruptcy, providing food for our children and paying for much-needed health insurance.  Most of our families either pay for our insurance ourselves as independent contractors or will be laid off due to a complete lack of work in our industry. 

Small businesses are facing bankruptcy and have already been forced to layoff staff.  Proposed government aid of low-interest loans can only help a business slow bankruptcy, but not fund a workforce where no revenue can be generated during this period of time.

While the fear is dire for our industry, the economic fallout from our collapse can potentially dwarf that of the 2008 recession and mortgage market collapse.  We are an industry almost 2.5 times the size of GM with total yearly revenues of in excess of $337 Billion in 2016 compared to
$125 Billion for GM in 2019. 

All of our families, due to lost income, are now no longer consumers, but survivors.  If not addressed quickly and forcefully, the financial ramifications will spread to other sectors of our economy as tens of millions of consumers will focus on survival spending habits.

However, beyond the hard numbers of our industries losses is a two-fold scenario of economic collapse that will create collateral losses across all businesses and entities in the United States.  Over the last 50 years, our economy has relied heavily on professional collaboration, information exchange, and communication on a national and international level.  Every day millions of business leaders, professionals, and experts from every field meet together to learn and collaborate. By 2020, we surely have dwarfed the 2016 annual figure of 1.9 million meetings with 251 million participants/attendees.  

For the next 6 months, we are looking at monumental setbacks for all businesses across the board in professional collaboration and business development.  These setbacks are due to not being able to attend business meetings be it large conventions, tradeshows, trainings, product launches, and the list goes on.  If the live events and business meetings industry which is the invisible fabric that ties our US business culture together is not able to recover quickly then all industries will be delayed in their recovery efforts as well.  The potential economic losses are almost incalculable at this point.

This is a minimal synopsis of the crisis at hand, but clearly shows a daily expanding imbalance in the economy in such a large sector that is now about to be the first domino to topple the rest of the chain.  We are calling for immediate federal action to protect the Live Events and Business Meetings Industry from total collapse and save the rest of our economy for the collateral damage.  We need Congress and the executive branch to take immediate action.

We are in need of an aid package to support us in order to survive and recover the pandemic and economic catastrophe.  The aid package should include, but not be limited to:

  • Emergency Medicare Health insurance – to cover our uninsured business owners,  contractors, and laid-off employees
  • An additional $200 Billion in low interest federally backed business liquidity loans – the initial $50 Bill has already been surpassed in current sustained losses just to our industry.
  • $100 Billion in Employee Retention Grants – these types of grants are being offered in New York City, currently the low-interest loans and differed payroll tax are not able to avoid widespread layoffs. as a service-based economy of live events and business meetings cannot sustain taking on the level of debt to support employees without any ability to perform revenue-generating activities during this time of a large gathering shutdown.


*The dollar figures are based conservative view based on 4 to 8 months of disruption, additional months of potential complete industry disruption would warrant increased aid.

We the undersigned plead with our elected officials to hear our warnings and cries for help as we not only see our own plight but also the plight of the entire economy we will bring down with us.

Haulix believes in the mission of this petition, and our entire staff is signing in solidarity with our events industry family. The music industry is at its best when it feels like a community, and communities show up for one another in times of crisis.

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Industry News News

How To Support Your Favorite Artists During Coronavirus

The music industry is taking some significant blows this week thanks to the Coronavirus. Artists and professionals alike are unsure what the future holds, but there are things consumers can do to ease their stress.

We live in scary times. As the Coronavirus continues to spread around the world, infecting thousands and killing many, the global economy is beginning to take a hit. People are being laid off, events are being canceled, and most believe worse announcements are right around the corner. 

The United States economy did not begin reacting to the outbreak until earlier this week, but the last five days have brought fear and stress the likes of which we have not seen in some time. The music industry, in particular, has been hard hit. As one industry professional said this week, “show me a tour that isn’t already canceled, and I’ll show you a tour that will be canceled tomorrow.”

And it’s not just big events. The loss of SXSW and postponement of Coachella no doubt hurt many music professionals, but the dozens, if not hundreds of tours forced into cancellation or postponement hurt many more. Artists who cannot tour will struggle to pay their bills, and the many professionals who rely on artists touring to keep their businesses operating smoothly will be forced to make hard decisions. 

As it stands, virtually every concert between now and the end of March is canceled or delayed. Additional cancellations and postponements may arise in the weeks ahead. That’s a lot of lost income for countless thousands of music professionals, all of whom are now needing consumer support more than ever.

If you are a fan of music, and we mean any music at all, please consider doing one or more of these things to ensure your favorite musicians and the professionals that make their careers possible keep their heads above water:

  • Stream their music.
  • Better yet. Buy music.
  • Please don’t take a refund unless it’s necessary. Most performances will be rescheduled for a future date.
  • Buy merchandise.
  • Donate directly to an artist through Vimeo or PayPal (our friends at Fly On The Call have a regularly updated list of artist accounts you can access for free).

Don’t have money to spare? It’s more important than ever to promote your favorite musicians. Share their music on social media, tell friends about why their music matters, and write/create videos/start podcasts celebrating the art that means the most to you. Everyone is going to be spending more time at home in the coming weeks, and that is a lot of time people can be discovering the next song or artist that changes their life. You have the power to influence positive change, both for the artists you love and the strangers online you consider a friend. Use it.

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