Fans matter more than listeners

Fans, music fans, fans of music

You will never please everyone, so don’t bother trying to win over those who don’t care. One-thousand diehard fans are better than one-million casual listeners any day of the week. Continue Reading

VIDEO: What musicians can learn from Fortnite

Fortnite, Fortnite Marketing, Epic Games, Music Business, Music Biz, Music Marketing

In this episode of Music Biz 101, host James Shotwell breaks down four ways artists can learn from Fortnite to improve their marketing efforts. Continue Reading