In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading
The following post is a guest piece from one of our favorite industry lifers, Christopher Bianchi. Heed his advice. When I started off playing in my friends basement, the thought of “tracking our music sales” was something that had literally… Continue Reading
November is here, which means the Christmas shopping season is officially underway. There may still be a few weeks before Thanksgiving, but that shouldn’t stop you from preparing for what could be the most profitable period for online sales you… Continue Reading
I’m not ashamed to admit that, at 28, there are times I get jealous of today’s young music fans. As someone who lived the majority of their teens and 20s wearing band, record label, and/or music-related shirts almost everywhere I… Continue Reading