Why You Need More Merch (And How You Can Afford It)

merch

The value of music diminishes further with each passing year, but merchandising lasts forever. Let’s look at why merch matters more than ever. The value of recorded music is at an all-time low. Anyone making livable wages from music alone… Continue Reading

The Importance of Merch Sales in Music Today [VIDEO]

Merch Sales, How To, Sell More Merch, Music Merch

In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading

Tracking Physical Sales At Concerts: Why And How

The following post is a guest piece from one of our favorite industry lifers, Christopher Bianchi. Heed his advice. When I started off playing in my friends basement, the thought of “tracking our music sales” was something that had literally… Continue Reading