The value of music diminishes further with each passing year, but merchandising lasts forever. Let’s look at why merch matters more than ever. The value of recorded music is at an all-time low. Anyone making livable wages from music alone… Continue Reading
Investing hundreds of dollars into merch that may or may not sell is a thing of the past! Let us show you the way of the future. Continue Reading
Special edition and limited-run merchandise can engage fans and bring in extra cash as the end of year holiday shenanigans begin. Continue Reading
In this episode of Music Biz 101, host James Shotwell details the increasing importance of merchandising in artists’ careers. He also offers advice for creating merch your fans will want to buy, complete with examples from artists with immensely dedicated followers. Continue Reading
Holiday shopping season is upon us, and the biggest day of the year for consumerism is right around the corner. Black Friday happens on November 23. To help improve your sales and ensure your promotions go off without a hitch,… Continue Reading
For the better part of the last half decade I have been running a small record label out of my one bedroom apartment with the help of a few good friends. We haven’t made it big, and to be honest… Continue Reading