How media sites inflate traffic stats and why it never works out

fake traffic, fake audience, fake readership, inflated traffic, buy traffic, buying traffic

Sites raise money and gain access based on traffic, but the numbers can be deceiving. Let’s take a look at how digital media sites are gaming the system. Continue Reading

18 Problems Facing Music Blogs Today (And How To Solve Them)

Music Blogger, Music Blog

Music blogs were once widely considered an integral part of any music promotion effort. Before the age of streaming services, dedicated genre flans turned to blogs for new song premieres, new artists, and tour information. Opinions have changed in recent… Continue Reading

A simple trick for improving your relationships with publicists

Press, Journalism, Interviews

Do you know what I hate? My inbox. Every single day for the last decade my inbox has been flooded with press releases, pitches, and promotional messaging from thousands of contacts around the world. A few artists and artist reps… Continue Reading

Inside Music #64 – Anna Maria (AbsolutePunk)

On this episode of INSIDE MUSIC, host James Shotwell calls writer Anna Maria to start an open dialogue about diversity in music writing, as well as the way blogs are covering accusations of sexual assault within the alternative music scene.… Continue Reading