Did you miss our recent Haulix LIVE! event? No worries! You can watch the full music PR panel right now, for free.
Haulix LIVE! is a new digital webinar series brought to you by Haulix, the industry standard for music promotion. Each free event will feature conversations with leaders in music promotion and publicity. The latest discussion took place on Thursday, June 18, and a recording of it is now available online.
About our panelists:
Bill Meis is an aggressive multi-skilled music business professional with more than fifteen years of experience in marketing, media relations, and logistics. He is still driven by the same love for rock n’ roll that fueled him as a teenager growing up on Long Island, New York.
Currently, Bill oversees all media relations and marketing for the rock and metal artists found on the eOne music roster. During the last decade, he has landed his artists in significant publications like Billboard, Rolling Stone, NPR, Pitchfork, and Guitar World. Bill was also at the publicity helm when his artist High On Fire won for “Best Metal Performance” at the 2018 GRAMMY Awards.
Metal music publicist Ebony Jeanette’s lifework is connecting people with the entertainment and brands they love by converting messages into discoverable media experiences. Ebony currently owns and operates boutique Public Relations firm, Ebony Jeanette PR (EJPR), and over the course of her decade on this side of the desk in the music industry, she has held posts as the in-house publicist for two of the world’s foremost extreme heavy metal record labels; Century Media Records (Sony) and Prosthetic Records. Additionally, Ebony is a singer and music journalist whose work has been featured in Substream Magazine, SonicBids, New Noise Magazine, and more.
Jamie Roberts from Better Noise Entertainment has a wealth of experience as a music publicist and PR executive, having led departments at Roadrunner Records, Universal Records and EMI’s The Enclave prior to her time at Better Noise (previously Eleven Seven Music) as well as running her own firms – Right Angle PR, then For The Win Media. Over 25+ years in the music industry, she has worked with such top-tier artists as Mötley Crüe, Blondie, Papa Roach, Godsmack, Nick Lachey, and Paulina Rubio, among others. She has been an integral part of building the careers of bands like Slipknot and Nickelback and has helped artists like The Dillinger Escape Plan, Sloan, and Nothing More reach new heights of success.
Freeman Promotions is the brainchild of Jon Freeman, whose humble career beginnings are rooted in college radio. Freeman has worked his way up the music industry ranks, thanks to a cocktail of ambition, drive, and good, old-fashioned elbow grease.
Some key artists whose careers he has been intrinsically involved in include Type O Negative, Whitesnake, Alice Cooper, GWAR, Mark Morton, and Municipal Waste. If you’ve heard about these acts in some form or another, chances are, it’s because Jon Freeman was involved in spreading the word and creating their media profiles.
Haulix LIVE! is your chance to learn from and engage with the greatest minds in music publicity today.
With Coronavirus making music conferences and festivals impossible, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.
Join us on Thursday, June 18, at 2PM EST for a free PR roundtable with special guests Ebony Jeanette (EJPR), Jamie Roberts (Better Noise), Jon Freeman (Freeman Promotions), and Bill Meis (eOne Entertainment). The event will cover the promotional challenges of COVID-19, emerging trends in music publicity, and advice for people hoping to work in music PR. Viewers will also have an opportunity to ask our guests questions. Click here to register.
About our panelists:
Bill Meis is an aggressive multi-skilled music business professional with more than fifteen years of experience in marketing, media relations, and logistics. He is still driven by the same love for rock n’ roll that fueled him as a teenager growing up on Long Island, New York.
Currently, Bill oversees all media relations and marketing for the rock and metal artists found on the eOne music roster. During the last decade, he has landed his artists in significant publications like Billboard, Rolling Stone, NPR, Pitchfork, and Guitar World. Bill was also at the publicity helm when his artist High On Fire won for “Best Metal Performance” at the 2018 GRAMMY Awards.
Metal music publicist Ebony Jeanette’s lifework is connecting people with the entertainment and brands they love by converting messages into discoverable media experiences. Ebony currently owns and operates boutique Public Relations firm, Ebony Jeanette PR (EJPR), and over the course of her decade on this side of the desk in the music industry, she has held posts as the in-house publicist for two of the world’s foremost extreme heavy metal record labels; Century Media Records (Sony) and Prosthetic Records. Additionally, Ebony is a singer and music journalist whose work has been featured in Substream Magazine, SonicBids, New Noise Magazine, and more.
Jamie Roberts from Better Noise Entertainment has a wealth of experience as a music publicist and PR executive, having led departments at Roadrunner Records, Universal Records and EMI’s The Enclave prior to her time at Better Noise (previously Eleven Seven Music) as well as running her own firms – Right Angle PR, then For The Win Media. Over 25+ years in the music industry, she has worked with such top-tier artists as Mötley Crüe, Blondie, Papa Roach, Godsmack, Nick Lachey, and Paulina Rubio, among others. She has been an integral part of building the careers of bands like Slipknot and Nickelback and has helped artists like The Dillinger Escape Plan, Sloan, and Nothing More reach new heights of success.
Freeman Promotions is the brainchild of Jon Freeman, whose humble career beginnings are rooted in college radio. Freeman has worked his way up the music industry ranks, thanks to a cocktail of ambition, drive, and good, old-fashioned elbow grease.
Some key artists whose careers he has been intrinsically involved in include Type O Negative, Whitesnake, Alice Cooper, GWAR, Mark Morton, and Municipal Waste. If you’ve heard about these acts in some form or another, chances are, it’s because Jon Freeman was involved in spreading the word and creating their media profiles.
These four PR powerhouses have never sat on a panel together before, and you can be there to learn from their combined experiences FOR FREE. Click here to register for our event.
Welcome to the second week March! Having survived the wintery tundra most of the world refers to as January and February, we have finally arrived at the third month of the new year. There is a good chance the cold that has our country in a stranglehold will largely remain in place during the weeks ahead, but for those of us in the industry we know that this month does provide a temporary escape for those able to afford a week in Texas. South By Southwest, otherwise known as the world’s largest music conference and festival, takes place the second and third week of this month. We’ll be on site from March 15 all the way until March 20, and we hope any of you planning to attend will make it a point to say hello. In order to do that however, you will likely have to find us as we move from panel to panel throughout each day.
Concerts and screenings always steal the spotlight during SXSW, but the panels (sometimes referred to as ‘sessions’) are where to real work is accomplished. It’s in these gatherings, which can range from one on one chats to one speaker addressing hundreds at a time, that the state of the industry is openly discussed, questioned, and (hopefully) made better. We will be conveying much of the information we gain through these sessions on the blog, but we’ll be the first to tell you that our secondhand advice is nothing compared to getting your information from its original source. With that in mind, we’ve settled on a list of 10 panels we feel everyone who wants a leg up in this industry should attend. This isn’t to say the rest of the panels offered are subpar, but these topics are one we feel passionately about, and we’re excited to see how some of the industry’s greatest minds hope to see the conversation around these ideas evolve moving forward.
When: Tuesday, March 15 (5-6PM) Where: Austin Hilton Downtown – Salon B
A few simple words can help draw attention to your music tech company. PR veteran Dmitri Vietze (CD Baby, Rumblefish, LyricFind, GigSalad) will give you an overview of press pitch development, the PR cycle, timelines, and higher level PR tactics and strategies. Emphasis will be placed on the types of story angles that generate positive press reactions. Dmitri will also discuss how PR fits with business development and overall strategy. Time will be allotted to help audience members brainstorm their best press angles. Whether you are handling your company PR yourself or considering hiring out, you won’t want to miss this information-filled practical presentation.
When: Wednesday, March 16 (2-3PM) Where: Austin Convention Center – Room 10C
Media and industry executives discuss the trend of rock, hard rock and metal being sidelined as a genre, rock radio stations closing shop, market share down, big names getting old and tired, and nothing new on the horizon. What will happen when the old guard dies and we are left with Shinedown? The truly great eras of Rock and Roll have been defined by great change, birth of Metal, Hardcore and Punk, Grunge, Nu Metal and now? We have passed the decade bridge with nothing to catapult the genre forward, is rock music capable of breathing on its own? Or is it time to buy the headstone?
When: Wednesday, March 16 (3:30-4:30PM) Where: Austin Convention Center – Room 8C
While a streaming future promises the possibility of unprecedented transparency in tracking and reporting revenue and statistics, massive industry-wide data challenges stand in the way. Ironically, the collaborative, interconnected nature of the music business is the both a root cause of these data challenges, as well as the key to their solutions. This panel will examine the progress and contributions companies and individuals are are making in the space, and discuss the challenges in building a networked, more transparent music ecosystem.
When: Thursday, March 18 (12:30-1:30PM) Where: Austin Convention Center – Artist Central in Ballroom E
The dream scenario: you enlist a top-notch music PR firm to successfully pitch your band to all the best tastemaker blogs and magazines, catapulting you into a whole new level of musical success. The actual scenario: you’re borderline broke, so you need to master the art of pitching yourself to the press. But how do you get taken seriously without professional representation? How do you build up a press list? What’s the recipe for a pitch email that not only gets opened, but read and responded to? And finally, how do you determine when it’s time to bring on a publicist? This all-star panel of veteran journalists and publicists will answer all of your burning questions about getting press.
When: Thursday, March 18 (2-3PM) Where: Austin Convention Center – Room 10B
Technological developments in the past 20 years have made it easy for bands and labels to succeed with little more than laptops and Dropbox. Unfortunately, very few people know how to prevent losing the work of their band, or their label. This presentation will focus on practical physical and digital preservation techniques for indie bands and record labels. Beginning with the results of a survey we conducted on how DIY record labels keep track of their work, we will present concrete solutions to preservation issues faced by labels and bands, whether their work lives on a hard drive or on a series of cassettes stashed in a closet.
When: Thursday, March 18 (3:30-4:30PM) Where: Austin Convention Center – Room 17A
Technology-driven disruption – from piracy and digital downloads to YouTube and streaming – has created an endless supply of easily accessible digital music content. The good news, music has never been more popular. More people are consuming it in more ways than ever before. The not so good news, fans no longer see a need to own, so it’s becoming less and less viable to make a living from content alone. This value shift requires a fundamental rethink of music industry business models and how music media, in all its forms, is produced and used. This expert panel will debate and discuss this changing landscape, what these new models look like and what role content will play in this ‘new normal.’
When: Friday, March 19 (12:30-1:30PM) Where: Austin Convention Center – Artist Central in Ballroom E
Touring is now the main income source for many artists, and also an important platform to develop and break artists. So one of the most important challenges for artists in furthering their careers is: how do you get your fans out to your shows? We’re going to put a contemporary spin on this age-old question. In the digital era, with a wealth of data available to artists, how do we best harness and use this data to get your fanbase to show up? We’ll be digging into our playbooks to share new techniques, addressing the question from different perspectives for artists at all stages in their careers: from DIY to developing to superstar.
When: Friday, March 19 (2-3PM) Where: Austin Convention Center – Room 10C
In 2015, knowing how to securely share your new and unreleased music with industry professionals and journalists alike is one of the most important things you need to understand in order to succeed. There are a number of methods currently being used to share promotional music right now, from cloud storage services, to digital promotional platforms, streaming services like Soundcloud, and even file transfer sites. This panel will cover the status of the war on piracy and the best methods for promotional distribution today. We will also touch on which services allow for customization of presentation, as well as digital security (watermarking, automated takedowns, etc.).
When: Friday, March 19 (3:30-4:30PM) Where: Austin Convention Center – Room 17B
With the ever changing model of the music industry, we will be talking to some of the biggest new music brands to come out of the new media industry. The Disrupt session will be with some of the UK’s biggest music brands who are responsible for 100 millions of hits on youtube, breaking new artists and creating and realising new products to their owned audiences. We will highlight their story when growing their brands, from bedroom to boardroom, their key learnings with case studies while gaining a better understanding on what they believe it takes to create a disruptive brand in music industry.
When: Saturday, March 20 (12:30-1:30PM) Where: Austin Convention Center – Room 17B
In the last two years there have been several success stories of artists crossing over from YouTube, Vine, and other social platforms into the mainstream music industry. We have seen artists like Shawn Mendes and Lindsey Stirling debut in the Top 1 and 2 sales positions. Where is this trend going and how are labels really integrating social platforms, mobile apps, and data into their talent discovery and artist signing strategies? What are the best platforms and apps for new artists looking to get discovered? Our panel of experts will discuss the future of talent discovery and the integration of the mainstream music industry with the social music space.
When: Saturday, March 20 (2-3PM) Where: Austin Convention Center – Room 17A
Across countries, all around the world, small live music venues have been the backbone of the live touring circuit for bands & local music fans for decades. Now, venues are facing challenges from rising costs without rising revenues, artists touring less for the same reason & new residential neighbours bringing noise issues. How do these changes affect established venues & artists at all levels, local communities that want a place to see live music & what is being done to keep the independent spirit alive? We explore how venues are fighting back, how the industry & government should, could & is supporting them and be how artists feel about these venues in the past, present and future.
This may seem hard to believe, but it’s already time to begin preparing for SXSW 2016. We are just seven months away from the largest gathering of music industry professionals in the world, and if you want to make the most of it you need to start planning your time on the ground as soon as possible. You should also book your hotel soon, but that’s not really something we cover here at Haulix.
One of the most important components of all music conferences are the panels, and SXSW has a long history of providing a diverse variety of topics for attendees to enjoy. In 2015 alone, we caught panels on the future of profitability and discovery in the streaming industry, the changing purpose of blogs, the things to look for when seeking management, and more. If we had to guess, we’d predict 2016 will have even better offerings, but in order for that to happen we need a little help from you.
SXSW allows anyone with a panel idea to submit their topic to a program called ‘Panel Picker.’ The best entries are accepted and placed into a competition where users must vote for the panels they want to see happen in 2016. SXSW received a record number of submissions this year, so voting means more now than ever.
We love attending SXSW, and we cherish the panel portion of the conference above all. We want to make the 2016 panel sessions the best the festival has ever held, and in order to help make that happen we gathered a few of our favorite panel ideas into a single post in hopes you will vote and aide us in making each a reality. Voting only takes a minute, so please help us make these important conversations happen by casting your ballot(s) as soon as you are able.
(AKA – ‘Digital Distribution & Security: The End Of Piracy’)
In 2015 there was not a single panel at SXSW focused on piracy or the battle to eradicate the unwanted spread of copyrighted materials, which seems kind of crazy when you consider that music piracy is currently at an all-time high. We want to host a conversation that not only tells of our efforts in this fight, but of the numerous battles being fought to defeat digital piracy once and for all throughout the entertainment industry. We will also discuss how artists and labels alike can protect their music from leaks, as well as the tools currently being created to remove links if leaks do occur.
Going to a festival or a concert at a club is something most of us do without a thought. But if you have a disability, the live music experience is often more complicated, and fraught with obstacles. Concert clubs aren’t always accessible, and there’s no guarantee festivals are either. This panel will bring together advocates for accessibility in live music–including several with disabilities–to educate attendees about these issues. The goal is to raise awareness of (and advocate for) greater accessibility at concerts, festivals and live music experiences, because music should be available to all.
When it comes to the proper pitch, it’s important to remember the audience you are trying to reach out to: PEOPLE. It may seem easy to assume music journalists are just drones spewing out reviews, but we are indeed humans who love this crazy industry we call music. Most successful publicists start off as journalists, and those who don’t can sometimes lack the perspective necessary to provide a successful pitch to a potential writer. In this panel, take a lesson from the publicists who are also journalists, featuring publicists/writers at companies like Another Reybee Production, Alternative Press, Bottle Cap Media, Diffuser.fm, Muddy Paw PR, Sonicbids, Substream Magazine, and many more.
HM Magazine was founded in 1985 (the same year as Spin, Alternative Press and Metal Edge). It weathered the self-proclaimed music revolution of the mid-’90s with a name change (from Heaven’s Metal to HM – The Hard Music Magazine). With international distribution and acclaim covering the subgenre of a subgenre (so-called “Christian metal” under the musical umbrella of heavy metal, which was birthed out of rock), this magazine captured a vibrant scene, but went out of print in 2011, taking a paid print circulation of 13,000 to a free online viewership of 100,000+ per issue. In the summer of 2015 HM Magazine ceased to exist as a regular publication. This panel is about what it’s like to see your dream come true, as well as what it’s like to watch it die.
It seems so straightforward; you click on an app and endless music is at your fingertips. But behind all of the technology, songwriters and artists are making money through a complex web of music licensing law. This panel will discuss the sometimes controversial way artists get paid, the role Congress has in making it all work and a policy discussion on where we can improve the system. Panelists include Congresswoman Mimi Walters who serves on the Committee with jurisdiction over music licensing issues, the Director of Government Relations at Pandora, Katie Peters and Casey Rae, a musician and CEO of the Future of Music Coalition.
We all have a job to do, but when it comes down to doing it, we’d rather work with those we like (& who are liked by others). We should all be too busy for high maintenance business relationships, so what’s the benefit of working with a jerk? The point of this panel is to explore how to work together – even if on opposing teams. Competition doesn’t always have to mean cutthroat; it can also mean collaboration & inspiration. Do you know what’s fair? We want to explore fair practice, the literal & metaphorical “costs of doing business” & how music fits into corporate & indie business models. We have juicy horror stories to share but aim to broach these subjects with humour & diplomacy.
If you’re an independent artist, songwriter, producer or manager, this panel is for you! Four prominent entertainment lawyers dig into the key contracts you need to understand to be successful: Management, Label, Publishing, and Band Member agreements. You will learn key terminology, negotiation points, and the pitfalls you need to look out for. If you are serious about your career, then this is a must-attend panel.
The panelists are four independent music and tech industry professionals who have formed a new alliance to converge music brands with the emerging cannabis industry. We will have some real-life case studies to share with the audience about how music brands and artists can get into the cannabis industry. Many artists are already getting in some to have signature cannabis strains, some want to participate in the medical marijuana sector to help move the industry forward with their celebrity. Cannabis is already a multi-billion dollar industry and is still not legal across the nation. The time to get in is NOW!
Data transparency is typically discussed as an issue that benefits only artists. However, labels, publishers, distributors, music tech companies, and more all have just as much to gain from open access to information regarding music sales, streaming activity, and more. This panel will explore why widespread data transparency is a win for all parties, focusing on issues such as the need for updated technology to govern sales reporting, auditable royalty accounting, clear ownership of data, and more. By addressing these problems, all sectors of the music industry can benefit from powerful data intelligence while reducing the sense of distrust that currently pervades the business.
Artists are brands. And, like any brand, artists must have the tools to identify, incentivize and grow their audience and, ultimately, their business. Today, as consumers have seemingly limitless access to artists and music across an array of services and outlets, it’s not easy for an artist to stand out, much less command attention and frequent engagement from fans. Loyalty will lead to revenue, but how does an artist build a relationship with a fan, earn their loyalty and empower these fans to take action on their behalf? This panel will discuss the trends, challenges and opportunities of leveraging D2C, crowdfunding and loyalty/rewards platforms to build meaningful fan relationships.
This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.
Welcome to March! Having survived the wintery tundra most of the world refers to as January and February, we have finally arrived at the third month of the new year. There is a good chance the cold that has our country in a stranglehold will largely remain in place during the weeks ahead, but for those of us in the industry we know that this month does provide a temporary escape for those able to afford a week in Texas. South By Southwest, otherwise known as the world’s largest music conference and festival, takes place the second and third week of this month. We’ll be on site from March 17 all the way until March 22, and we hope any of you planning to attend will make it a point to say hello. In order to do that however, you will likely have to find us as we move from panel to panel throughout each day.
Concerts and screenings always steal the spotlight during SXSW, but the panels (sometimes referred to as ‘sessions’) are where to real work is accomplished. It’s in these gatherings, which can range from one on one chats to one speaker addressing hundreds at a time, that the state of the industry is openly discussed, questioned, and (hopefully) made better. We will be conveying much of the information we gain through these sessions on the blog, but we’ll be the first to tell you that our secondhand advice is nothing compared to getting your information from its original source. With that in mind, we’ve settled on a list of 11 panels we feel everyone who wants a leg up in this industry should attend. This isn’t to say the rest of the panels offered are subpar, but these topics are one we feel passionately about, and we’re excited to see how some of the industry’s greatest minds hope to see the conversation around these ideas evolve moving forward.
When: Wednesday, March 18 (330-430PM) Where: Austin Convention Center (Room 15)
What: With over 20 million songs available instantly to all of us through various streaming and download services, the way we consume music has changed drastically. The average user is confronted with an abundance of music at their disposal with limited means to navigate. We will highlight why we need human editorial guidance in times of algorithms and automated recommendations.
When: Friday, March 20 (1230-130PM) Where: Austin Convention Center (Room 15)
What: The “Street Team” model was originally developed as an affordable and highly effective bridge to a target audience that did not require the traditional outlets found in print, radio, television, and large scale distribution deals. Today, budgets are required to do more. Labels and artists must be efficient, creative and effective in leveraging technology and reaching fans. This requires labels and especially legacy artists to adapt to a start up culture where music is the driver for brand extensions and artists see themselves as brands that are constantly engaging their fans. What would take deep pockets to reach the masses, can now be done with the use of the internet and social media.
When: Thursday, March 19 (2-3PM) Where: Austin Convention Center (Room 17B)
What: What data is helping to shape the music industry decisions in today’s new world? Explore the new analytics that are arming managers, labels, agents and brands to make informed decisions on touring, which singles to release and which bands are going to be the next big thing.
When: Thursday, March 19 (330-430PM) Where: Austin Convention Center (Room 15)
What: The global reach of digital is creating opportunities for artists and music companies to maximize their value by cutting deals across a variety of territories, labels, and publishing partners. But many players are missing out because of their primitive practices and poor data management. The new rules are empowering progressive teams and enslaving those stuck in the past. This panel will showcase processes and technologies forward-thinking companies are using to build leverage by harnessing their own data and intellectual property.
When: Wednesday, March 18 (1230-130PM) Where: Austin Convention Center (Room 11AB)
What: What is the successor to the LP, MTV, and YouTube? How will music meld with video, graphics, and interactivity? And will any of it make money? Hear some history, and recent examples of interactive and visual music experiences, and discuss the coming rise of user-generated-content in social music video platforms, which just this year eclipsed official music videos in both popularity and monetization.
When: Wednesday, March 18 (11AM-12PM) Where: Austin Convention Center (Room 12AB)
What: Discovery is still broke, with arguments both for and against human and technological curation, a successful balance exists that incorporates both methods to create the ultimate digital jukebox. Learn more about the continued conversation on creating the best methods for content curation.
When: Thursday, March 19 (5-6PM) Where: Austin Convention Center (Room 15)
What: You mean it’s not enough for me to just make music and play for the people? Now I have to “surprise” fans in order to keep “the love” alive? 200 people signed up to my emails, I have 50 views on YouTube, no one interacts with my tweets, Facebook blocks my posts (that or my friends are ignoring me), my parents are the only people that heart my Instagrams, AND I’m supposed to compete with a bunch of 12 year olds for dominance on Vine? FML. We speak with mgmt teams about what it takes to keep the love flowing 24/7.
When: Friday, March 20 (5-6PM) Where: Austin Convention Center (Room 18D)
What: As an artist, what can you say in an interview that will get the world’s attention? What does your audience want to find out from you? How does one balance privacy with the need to catch the attention of editors, bloggers, podcasters, and fans? As media, how should one prepare for an interview? How do you get a great interview out of an artist uninterested in speaking with you? We’ll deconstruct the art-form from both sides of the microphone, providing an excellent discussion about what works, and what doesn’t. Some techniques accepted as standard will be dismissed and an update of the art-form for new technologies is discussed.
When: Friday, March 20 (2-3PM) Where: Austin Convention Center (Room 17A)
What: There’s a renaissance underway in the music festival space. From wearables to mobile ticketing technology and beyond, high tech has enabled today’s music festivals to be virtually boundless. Music festivals around the world are seeing significant new commercial and experiential booms, and there’s more interest in attending communal music experiences than ever. Hear a new analysis of all social media conversation on music festivals in 2014, the drivers behind the boom, and what lies ahead.
When: Thursday, March 19 (1230-130PM) Where: Austin Convention Center (Room 15)
What: Free music is everywhere. Music fans listen to Pandora and Spotify all day at no cost to them. Publishers grant gratis synch licenses to low budget productions for promotional value. Across the industry, artists, songwriters and those who represent them are bombarded with “opportunities” to give their intellectual property away, and many do for various reasons. Granting access to music for free or at rock bottom fees has become standard in the industry; whereas the significant implications of doing so remain largely unexamined. We’ll take a look at how giving music away can change the course of your career or business and how to use the practice to your advantage.
When: Friday, March 20 (330-430PM) Where: Austin Convention Center (11AB)
What: For any artist, transitioning from home grown media efforts to hiring a publicist or marketing expert can be a challenge. From helping form their image/brand to handling an entire press tour, most artists do not know what to expect when they allow agencies or labels to take the reins on promotional efforts. In addition, as important as it is to provide these services for your client, keeping them informed and confident in their work is the number one priority of the everyday publicist’s job. We will explore the art of client relations and educating musicians on what it means to have a publicist.
For more information on SXSW, as well as a complete guide to every panel that will be held, click here.
