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How To Make Beats Without Any Musical Knowledge

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The internet is a strange and wonderful place that is constantly changing at a rate far faster than any of us could ever hope to achieve. In one moment there is a post going up about political corruption in the highest ranks of government, while in the next split-second someone is sharing a compilation of 7-second cat vines that runs over 15-minutes in length. In between those events, millions of bits of data are exchanged all over the world, and countless more content ideas are born.

Recently, one forward-thinking internet entrepreneur decided he wanted to simplify the world of hip-hop. While it seems safe to say anyone could learn to rap given enough time and resources, the same cannot be said for learning to produce beats. That is, until now.

TypeDrummer is a nice site that allows users to create beats without having any prior musical knowledge or training experience. By using just a keyboard, visitors are able to create unique and even revolutionary musical productions, all from the comfort wherever they happen to be while sitting online. It’s as if the bar for entry into music production has been dropped so low even a cat walking across your keyboard could stumble across the next hit song, and though you cannot download your creations just yet the fun you will have making and sharing them is unlike anything you will find in other corners of the net.

What are you waiting for? Click here and begin creating your own beats!

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Job Board News

Industry Spotlight: Producer Peter Junge

Hello and welcome to the only Industry Spotlight column we plan to run this week. We made a conscious decision to run less interviews over the summer, but with fall quickly approaching you can expect many new conversations to make their way onto this blog in the weeks and months ahead. Some will be bloggers, others will be professionals working in other parts of the industry, but every single one will have something to offer those hoping to get a leg up on this crazy thing we call the music business.

This blog exists to promote the future of the music industry, and to do that we need input from people like you and your music-loving friends. If you have any questions about the content in this article, or if you have an artist you would like to see featured on this blog, please contact james@haulix.com and share your thoughts. We can also be found on Twitter and Facebook.

We receive more requests to interview producers than probably any other profession within the industry, but those who work in that field tend to be so unbelievably busy that organizing interviews has consistently proven difficult. There are more than a dozen producers who have expressed a desire to participate in recent weeks, but most have so much going on it will likely be fall before they can think about joining us. One person was willing to rearrange things to make time for us, however, and that man goes by the name of Peter Junge.

Based out of London with a lifetime of experience and a degree in Recording Arts from Middlesex University, Peter Junge has been working in and around the music business for many years. He started as a musicians himself, but over time learned the skills needed to foray into the world of production. His history both on stage and in the studio gives Junge better insight into the complex relationships shared by musicians and their music, as well as the engineers hoping to capture their creativity. That, coupled with experience gained from working with the likes of Andy Wallace and Chris Lord-Alge, have made Junge a powerful force behind the board, and today he shares his journey with the world.

I will admit to being far more familiar with Junge’s work than his actual life prior to working on this feature, but now that I understand the experiences that made the man producing records today I feel I have gained a better appreciation for his art. My hope is that you will feel the same, but if not at least you can count of learning a few new tricks to apply when trying to get your start in the industry. If you have any questions or comments, please add them at the end of this post.

H: Hello there! Before we begin, please take a moment and introduce yourself to our readers:

PJ: Hi, my name is Peter Junge and I’m a recording & mixing engineer and producer based in London.

H: Thank you for joining us, Peter. We have been looking forward to this feature for a while. Tell me, when you think about your earliest interactions with music, what memories are the first that come to mind?

PJ: There are a few memories that come to mind right away. The first one is my family and I singing a lot when we were young, in the car, on holidays whilst hiking or on rowing boats. Also, around 9 years old, dancing to the vinyls of my dad’s record collection. He had some Bulgarian and Russian copies of western music (I was born in East Germany), which were a mixture of The Beatles, Abba and the Stones as well as some of very good East-German rock bands like Karat and Puhdys.

H: Do you remember the first album you purchased with your own money? Bonus points if you remember the format as well.

PJ: It was a little after the Berlin wall came down; suddenly international music was readily available. The first proper album I bought was Erasure’s Chorus on CD, followed by Metallica’s Master of Puppets on cassette tape, two days later, and Kool Moe Dee’s Go See The Doctor on vinyl shortly after. Quite a mix.

H: How about your first live show? Bonus points for a description of the experience.

PJ: I was quite lucky. Both with my family and through my school, we did trips to musicals and theatre plays, which were often supported by live bands. That was great, the music and stories always got me. I think my first proper gig was an open air with 5-6 Indie and Rock bands. It was great to be in a massive crowd and have hundreds of people singing, shouting and clapping along. Very inspiring and influential as it made me want to play at such events too, which later on I did.

H: Producers play an incredibly important role in music and we feel they all too often get overlooked by the media. I’ve found that a lot of people do not even fully understand what it is you do when working on a record. Can you please give our readers a quick description of your role in the album creation process?

PJ: That’s true and especially nowadays with many people calling themselves producers who are actually beat-makers, someone who makes instrumentals for people to sing or rap on, making it even more confusing. A producer in the traditional sense is someone who oversees a project, for example, an album recording of an artist. How much he gets involved in the artistic side depends on the person. Some producers just make sure that the artist works with the right people whilst they look after the business side of things such as industry connections (management, additional song-writers, guest musicians, labels etc), budget and schedules. Others can also help with song-writing and making sure that the artist’s ideas come across perfectly. In some cases the producer has even more control and writes or co-writes songs and, eventually, puts his vision on the artist’s songs. I usually mix option one and two and offer ideas of what we could do with the songs, plan schedules and budgets, then work on the songs and help the artist in case they get stuck with anything. I also know a lot of excellent session musicians that I can bring in for all additional instruments. 


H: Was there a particular record or recording that first sparked your interest in becoming a producer? If so, what was it and what can you tell us about that initial experience?

PJ: In the beginning, I was only interested in the sound side of things and how certain engineers and mixers were able to make records sound so great, interesting, and different. It gradually came to me that a large part of that comes down to songwriting, arrangement and production. I often check who did what and how they did it. I try to listen for e.g. how did they make that chorus so big, how was the arrangement constructed, how did they achieve the contrast between certain sections and also, which techniques or FX can I hear that I might be able to apply to a project I’m working on.

H: So you realized you had an interest in production. What came next? Did you go to school for audio engineering, or did you take another route to learn your craft?

PJ: It has been a bit of a journey for me. Initially I just recorded the demos and EPs for my own bands and then other people started to ask me whether I could do their projects as well. I also did live-sound in a very good venue in my hometown Dresden where I got to work with a lot of high-profile artists, which motivated me even more. At that time, I studied sociology and was already a few years in when I decided to make a complete change, dropped everything else and looked for a way to work in music and recording. Germany is very formal when it comes to education, so the logical step was to look for ways to study it. I completed a diploma in audio engineering in Leipzig followed by a Degree in Recording Arts in London whilst always doing projects on the side.

H: The debate over whether or not college is a good idea for those who want to work in music rages on each and every day. Do you feel those who want to be a producer should seek out higher education?

PJ: This is a tough one as it really gets people arguing all the time. My take on it is that studying at a college will get you neither chart hits nor cover all the aspects of music production you can know about. Studying also won’t automatically get you a job (at least in most of Europe, I can’t speak for the US). Also, there are a lot of things you can learn by yourself, but the big question is whether that’s as good as learning it from someone else. I know the argument is always that you could use the college money, buy equipment, books and watch tutorials. However, does it really give you the same knowledge as sitting in a classroom for a few years, learning the theory behind things as well as doing practical exercises in the college studios? Furthermore, from what I’ve heard, there are some colleges that help you to get placements and internships, which eventually might lead to a job. So is college necessary to be successful? No. But will it give you a few advantages? Yes, I think so.

H: What was the first record you produced on your own, and how did you find the band you worked with to create it?

PJ: I think the first one where I’d consider that was the album ‘Under Oceans’ of my former band _preen. At the time we were all happy with it. In retrospect I’d do things differently but I guess it is normal as you learn and grow. Nevertheless, it got us some good recognition, airplay as well as attention from fellow musicians, engineers and producers.

H: After that first release, how soon did requests for your time begin coming in from other bands? Did you have to do a lot of self-promotion, or did they find you through networking and hearing your work?

PJ: That release was around the time when I left Germany and moved to London. Therefore, I had to start from scratch again as it didn’t really matter what you had done abroad. Of course, that and a few other projects were still on my website, thus I could use them to advertise my work. With some promotion as well as networking I got my first recording job here, the first mixes there and at some point the first productions.

H: How have your marketing techniques changed over the years? Do you do anything now to get word out about your work and availability that you perhaps did attempt when you first began?

PJ: I don’t think they have changed a lot. I’m still handing out my business card to artists I like, and do online promotion wherever it makes sense. I think the best marketing is word of mouth. If you do a good job and people like what you do it’s very likely something will come out of it, as they’ll do the promotion for you.

H: Without going too in-depth, could you please walk us through a typical ‘day at the office’ for you?

PJ: I usually start doing admin work in the morning. That includes sending and replying to emails, enquiries and messages, organising meetings, updating my website and social media and listening to the music of potential clients. Usually by the time I’ve finished doing that it is already early afternoon. Then it depends on the phase of a project that I am currently working on. I may go for a recording session, work on some pre-production or start mixing (where I usually tweak details of last night’s mix before I start a new one). I rarely stop working before 1-2am and try to use every minute of the day – scheduling any remaining spare-time.

H: A few of the producers we have spoken with are known for a particular style or sound. How would you describe the sound/style you deliver?

PJ: That’s a tough one as I try to adapt and change that to the song and music I’m working on, especially since I work with so many different genres. I generally pay a lot of attention to the vocals, melody and drums as they are the main focus for me.

H: A big part of what we do at Haulix is helping bands and labels protect music from pirates and other digital thieves. Has the rise in piracy over the last decade impacted you or your work at all? If so, how?

PJ: Definitely and there are many things I can see as consequences. Apart from the things everyone is talking about (smaller budgets, no money and time for proper artist development, more and more studios closing down, no employment in the music industry anymore etc) it is also the way of thinking towards the value of music that has changed.

First of all, the obvious one, the thinking that everything should be free is now in a lot of young people’s minds. To make them understand that music is art and has a value, that it took the musicians and people behind the scenes a long time to learn their craft in order to play on the song, record, mix, master, produce, design, manufacture, distribute, make videos and promote the recording, that it costs a lot of time and money to professionally make a record, that this is their work and that they need to be paid for it, is very difficult to bring across now. Of course, there are many ways of making money out of music that are not directly from sales but the main point is that everyone needs to be paid at some point and that sometimes seems to be difficult for people to understand. Often they don’t see why they should pay for music and I’ve had many occasions where people expected me to work for free because of that, because it’s fun, because the music will be free and therefore so should be the making of it, because something might come out of it etc – and that is simply not possible on a professional level.

Also, as a result out of how music is being consumed, everything has become so short-term that artists need to release new music much more frequently than ever before (if they want to stay popular with their fans). Consequently, it is hard for many musicians to keep delivering the same high standard of songwriting and production and I can tell how some of the artists I work with need to compromise just in order to get things out a certain way. A lot of the big productions on radio bypass that by having many songwriters and producers working on one song, which again costs money that has to come from somewhere. At the moment, the safest way to make that money back is to invest in the same hit formulas and trends that keep feeding the same machine.

H: What advice would you offer to those reading this who may be considering a career as a producer?

PJ: Don’t do it for the money, do it for the love of music. If you can’t think of anything else but music, if you can’t wait to wake up in the morning to work on it, if you don’t mind working long hours, almost every day, and having a limited social life – go for it, learn and work hard on your way up.

H: Do you take on interns? If so, how should people go about contacting you if they want to apply for such a position?

PJ: Unfortunately, I don’t currently have the facilities to take on interns.

H: What are the biggest challenges you face as a professional?

PJ: Probably the budget situation and all the results from it. There are so many great artists out there but in order to get them heard in a nice way it needs some money for recording, promotion and marketing. Self-funding and home-recording won’t do that job well enough (most of the time). Of course, you can achieve a lot by doing things yourself but it is different to having a strong team of people, who know what they are doing, plus their money behind you. I’m not saying a label is a must, it certainly isn’t nowadays, but it can still help to push things to a different level compared to what you can do in your bedroom at home. I think there is a reason why many of the big artists who tried doing everything themselves are going back to using labels.

H: If you could change one thing about the music industry, what would it be?

PJ: Artist development. We need more diversity on radio and artist careers that last longer than one hit-single. Many of the artists from the past that we still love today wouldn’t stand a chance if they released their songs in today’s music climate, simply because it may have taken us a few albums to get to know them, their style and their songs. That means more money investment from labels into artists’ careers. Also, what many listeners perceive as good music is what gets played over and over again on radio and TV (it’s there, so it must be good) and most of the songs there are carefully written by formulas (listen a few times and you’ll like it, therefore it must be good) as opposed to music that is different and may need a few more listens to understand, appreciate and like it. I think if there was generally more diversity on radio there might also be more chances for longer careers, as people would get a different perception of what’s out there and what’s good. Therefore, people may take the time to actually sit down and listen to different music again as opposed to the same thing that happens in the background every day, on the way to work or in the clubs on weekends.

H: What has been your biggest accomplishment to date (in your opinion)?

PJ: To have the majority of my clients come back to me. It may sound basic but it tells me I did a good job.

H: What is your ultimate career goal?

PJ: To make records that bring the artists vision across and are successful at the same time.

H: I think that covers just about everything. Before let you go, do you have any final thoughts or observations that you would like to share with our audience?

PJ: There’s not much left to say apart from go and make music, go to gigs, see new artists and buy their music, it’ll help them to keep doing what you like. Also, if your readers are interested in working with me, I’m based in London but I also do a lot work over the internet. Get in touch e.g. at www.peterjunge.com

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News

Industry Spotlight: Joey Sturgis

Hello and welcome to a brand new week of music industry insight and advice here on the official blog of Haulix. We have received a number of requests to feature the person at the center of today’s column, and though they personally have no reason to use our service their work has been protected by labels using Haulix for the better part of the last decade.

The music industry is a wild and widespread industry that often seems incapable of change. Every now and then however, someone comes along who takes our preconceived notions of what great music is supposed to sound like and turns it upside down. These people lead landscape-changing evolutions that pioneer new sub-genres of music, and far too often they are never given the credit they deserve because they do not spend much, if any time in front of the general public. Joey Sturgis is one such soul, and since 2005 he has been carrying the torch for modern hard rock by producing albums for some of the cutting-edge music found anywhere on the planet. He recently decided to foray into the world of production tools, and earlier this month took a few minutes to tell us about his journey in the music business.

You may not think you know that much about Joey Sturgis, but I can almost guarantee you have heard his work if you are at all interested in rock and roll. From Asking Alexandria, to Crown The Empire, Emmure, Emarosa, Blessthefall, We Came As Romans, The Devil Wears Prada, Everyone Dies In Utah, Dangerkids, Buried In Verona, and I See Stars, there are very few popular hard rock bands working today that have not spent at least a few hours working with the man at the center of today’s feature in recent years. He’s a true original, and we could not be more thrilled to aide him in sharing his latest efforts with the rest of the music industry.

If you would like to learn more about Joey Sturgis, please take the time to follow him on Twitter. You can learn more about his plugins by visiting Joey Sturgis Tones. Additional questions and comments can be left at the end of this post.

H: Before we dive in, could you please tell everyone your name, job title, and the studio you call home:

J: My name is Joey Sturgis. I am a record producer, engineer, and entrepreneur. I’m making plugins now, but I am not sure what the official title is for that. I do not have a studio to call home right now, but I do a lot of work out of 37 Studio in metro Detroit.

H: Thank you again for participating in this feature, Joey. We want to cover your latest plugin, but first we’d like to learn a bit about your history. Would you say music has always been a big influence on your life, or was it something you grew to appreciate with age (as a teen or adult)?

J: Music has been a major part of my life ever since I was born. My parents both played music. My uncles, my aunts, everyone in my family was musically gifted. It was pretty inevitable that I would end up doing something in music.

H: When you think back to formative moments and key experiences that steered you toward the career you have now, what memories come to mind?

J: I am not sure what specifically launched me into being a producer per-say, because I never really thought about it when I was younger. My uncle is actually a producer, but I never really looked up to him with the thought that I wanted to do the same thing.

When I was younger, even one or two years old, my parents would bring me with them to their shows. I was always surrounded by musicians and the musical community, and then once I became thirteen I wanted to be in a band myself. I started doing that, and the thing that prevented me from sticking with bands was that I never found something super stable or solid. I ended up forming my own band and figuring out how to record our own demo. That’s when it all kind of started and when I realized I had talent because the demo that we made got a lot of attention and people wanted to know who we recorded with, which of course was me (laughs). That was around the time when MySpace got big, and it was very easy to connect with people you would never meet otherwise. People would go to our profile and listen to our demo, then they would message us and soon enough I had people coming over to record with me. I didn’t really know what I was doing at the time. I was just trying to do the best that I could.

H: So you put out your own EP and bands started coming to you? Was there ever a time when you went after artists, or was there a demand from the very beginning?

J: No, it was pretty much immediate that bands wanted to come over and record. There were a few, of course, that I went after, but the initial response was very good.

H: It really did take off like wildfire. You had a few key releases early on that more or less shaped everything that has followed.

J: I attribute it to luck a bit, and being in the right place at the right time. Also, probably some kind of gift was involved.

H: A lot of critics have begun using descriptive phrases such as ‘the Joey Sturgis sound’ to describe releases you have produced. How would you describe the ‘Joey Sturgis’ sound?

J: The way I like to describe it is by saying that I bring out the comic book character in the artists that I work with. So, a typical normal record would be the band just performing, and my version of that would be depicting them as comic book characters with super powers.

H: Is that how you explain it to bands when speaking with them?

J: Yea, and it’s kind of how I describe the songs. Like, this song is a force or something and now I am going to make it sound/look cool by having it fly through the air or something. That’s kind of what goes on in my head when deciding how to make a song or band better.

H: Before we move on, what advice would you offer to those reading this who are considering a career in music production?

J: The best advice I can give is just to be really dedicated and motivated. Technology makes it really easy to be lazy, but that is not a good trait to have in this industry. Especially because of technology, everyone wants their material now, now now. If you can find bands in your area, record them for free and dedicate yourself to the craft. Eventually you are going to make something someone will want to pay for, and that is when you know you have earned it.

H: Okay, let’s get to the news item that allowed for this interview to happen. You recently released a new vocal compressing plugin called ‘Gain Reduction.’ What can you tell us about this product for people who may be unfamiliar with your tones?

J: The thing with Gain Reduction is that I wanted to create a plugin that could encapsulate my vocal sound in a way that wasn’t tech driven, so I did it in a creative way so that you’re not worrying about release timing or thresholds, or other common concerns. Instead you’re solely worried about what it sounds like and moving nobs and adjusting to the vocal in a more creative way. My main goal was to create a creative compressor and not one where you just type in numbers. I want more people to use their ears and the right side of their brains.

H: There do not seem to be a lot of other vocal compressors that can do what your product is able to accomplish.

J: Mine is very aggressive. It can be tame if you want it to be, the settings are all their for your tweaking. When I mix vocals I love for them to be right in your face. Every little sound coming out of their mouth and throat I want you to hear. Loud. That’s kind of what I am known for with my vocal sound, so that is what I was going for with this plugin.

H: This is not the first plugin you have created. When did you begin developing your own products, and what attracted you to this area of the business in the first place?

J: It happened kind of recently, probably within the last six months. I noticed I was getting asked a lot about how I made certain things happen in the studio, and that spawned a preset community of people looking for samples to use with their own band. That community was frowned upon though because they were not learning to produce, but rather just copying someone else’s work and calling it their own. I looked at it as kids not wanting to learn to produce, but rather just wanting to make music and put it out so they can play shows, tour, and sell records. The way I look at [these plugins] is as an interesting way to provide good tools for people who don’t care about production, but also make them viable in the production world, as well as allowing other people to connect with me on a deeper level. When I was growing up I looked up to Ross Robinson, and if he had released something I would have run out an bought it because I was such a big fan of his work. So I feel like this is a cool opportunity for people who like my work to try it for themselves at home and feel a deeper connection with me.

H: Do you have any additional plugin releases planned for 2014?

J: We have a full line planned. We actually have another plugin that may be ready for release next month. You can pick up all the plugins at http://joeysturgistones.com

H: You work with some of the biggest bands in the alternative music world on a regular basis. What advice would you offer artists trying to make a name for themselves in 2014?

J: Artists really need to focus on songwriting. I think that is the most important factor in becoming successful. Labels are looking for bands that are capable of writing great songs. It’s a very saturated market, but if you want to get over the competition you have to write great songs.

H: Do you have any interns?

J: Yes, I do actually.

H: If people wanted to be your intern, what should they do to apply?

J: It’s very hard because it’s so competitive and so many people want to do it. I usually end up finding people through weird connections and odd ways. People do submit resumes, but for me that does not mean that much. I want someone I can go bowling with, or go to dinner with, and otherwise hangout with when not working. I don’t want someone who is going to learn everything and run away. I’m looking for people who want to help me and want to work towards building everything that I have going on.

That said, I have so many connections to so many different communities that it’s very difficult for any outsider to come in. There are so many inner circle people that fit the bill that it’s hard for any insider to get in.

H: You’ve accomplished a lot over the last decade. Looking ahead to the future, what career goals have you set for yourself?

J: I do have the aspiration to win a Grammy. I think everyone in the industry, or at least people like me, always hope they will win one eventually. I hold them in high regards and think it would be amazing to win one because it would put me in a whole new league in comparison to my peers. So there’s that, and I also think it would be awesome to get a platinum record. I have a collective one, like two million sold, but you don’t get awards for that (laughs).

H: You have worked on nearly 100 albums since 2005. Off the top of your head, which titles stand out as records you’re particularly proud of? Do you have one release that you feel is your best work?

J: I feel like Reckless and Relentless by Asking Alexandria is one of the best examples of me being completely focused and very in tune with the record. I spent as much time as possible with that album and I am very proud of what we achieved with that record. People often ask me how we did various things on the album and that always makes me feel good.

H: Okay, I think we have covered just about everything. Before I let you go, do you have any finals thoughts or observations you would like to share with our readers?

J: I just want people to check out what I am doing with Joey Sturgis Tones. I feel like it’s going to evolve into something very cool. The idea I have coming up in the future are pretty interesting. I have a bass amp simulator on the way. I know there are a lot of people who struggle with nailing down the rock bass sound, so I want to put my own spin on a product that will do that.

I think we are in an interesting time right now. We can trade guitar tones and the like. Technology has made it possible for us to not only share techniques, but products as well. I think [in the future] you will see me collaborating with artists on a deeper level. For example, let’s say people who play guitar look up to Ben Bruce. They can go to Guitar Center and buy a Ben Bruce guitar, but that is kind of where it ends. I want to see if we can take it further and build a deeper connection between the artists and fans.

H: Thank you, Joey. We will get this live soon. What music are you working on?

J: I am mixing the Emmure album right now. I think I have Crown the Empire next. There are a few things I have to leave out right now, but things are definitely busy.

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