Tag: music tiktok

Categories
Artist Advice Business Advice Editorials Industry News News

TikTok Is Now More Important Than YouTube For Musicians. Here’s Why

tiktok vs youtube

A new report finds Bytedance-owned TikTok is quickly overtaking YouTube as the world’s leading video platform.

TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. In the US, ByteDance’s app first overtook YouTube in August last year, and as of June 2021, its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.

The difference is even more apparent in the UK: TikTok overtook YouTube in May last year, and users there now reportedly watch almost 26 hours of content a month, compared to less than 16 on YouTube.

App Annie’s report’s reliance on Android user data may not accurately represent mobile users as a whole, but then again, it easily could. TikTok has witnessed a meteoric rise in recent years, and its influence as a music discovery platform has grown with it. Virtually every story about a new viral music sensation begins with a TikTok video in 2021. YouTube only enters the conversation later, after budgets and executives get involved.

In this Music Biz update, host James Shotwell shares insights from App Annie’s report to explain why artists hoping to maximize the value of their time should focus on TikTok instead of YouTube. Such a suggestion goes against over a decade of conventional music marketing thinking, but it’s a necessary change to meet the evolving demands of audiences. Video is dead! Long live video.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

Categories
Artist Advice Editorials Industry News News

2021 TikTok Growth Strategy For Artists [Video]

TikTok is the leading platform in music discovery right now, and we can help you build the following needed to get your next release heard.

Nobody anticipated the way TikTok would revolutionize the music industry. In a few short years, the video-sharing app has catapulted hundreds of songs onto the charts and helped countless artist elevate their career. It’s also become one of the most widely used social media platforms on the planet, with more than 1-billion downloads worldwide and daily users that number in the hundreds of millions.

As soon as Lil Nas X and “Old Town Road” to pop culture by storm, industry executives everywhere began flocking to TikTok in hopes of finding the next big thing. Artists, seeing how the once unknown rapper became a household name, followed suit.

But time has taught us that many musicians still don’t know how to build a following on TikTok. Going viral on the app is not as easy as some make it seem, and getting your song to takeoff is even more challenging. For every artist who cuts through the noise, hundreds, possibly thousands, do not.

You and your music deserve to be heard. TikTok can launch artists from any genre into the global spotlight, but you cannot achieve that success level through promotional posts alone. TikTok’s algorithm is brilliant, and overcoming it requires active participation in the app’s massive community.

In this Music Biz update, host James Shotwell shares five growth strategies for musicians. These tips are easy to implement and can make a massive impact on reach and engagement in as little as one month.

Music Biz is brought to you by Haulix, the music industry’s leading promotional distribution platform. Start your one-month free trial today and gain instant access to the same promotional tools used by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.

Categories
Industry News News

TikTok May Soon Allow Videos Up To Three-Minutes Long [VIDEO]

With the most global downloads of any social media platform, TikTok is looking to evolve in new and exciting ways during 2021.

It’s good to be the best. TikTok is the largest social media platform on the planet. Every day, thousands of clips from the popular service are shared on competing platforms, and many of those videos earn millions of views. Kombucha Girl? That was TikTok. Lil Nas X and “Old Town Road”? TikTok gave us that as well. The career of “Mood” rapper 24kgoldn? TikTok heard him first.

The threat of bans hasn’t stopped the company’s growth, and many believe 2021 will be TikTok’s biggest year yet. Now, rumors are exploding only that TikTok will abandon its one-minute time limit for clips in preference of longer content. A recent report says the company is experimenting with allowing users to create content up to three-minutes in length. There is no release date at this time, and additional details are scarce, but it seems clear the TikTok will be evolving in the new year.

With this Music Biz News update, host James Shotwell explains the latest rumors. He also weighs the pros and cons of such changes, as well as the surprising reasons Bytedance may be looking to evolve. For more music industry news and perspective, subscribe!

Brought to you by Haulix, the music industry’s leading promotional distribution platform. Join today and receive a one-month free trial of the same service Bruce Springsteen, Slipknot, blink-182, and thousands more trust to share their music with the press. Visit http://haulix.com/signup​ for details.

Exit mobile version