We regret to inform you that this will be Seth Werkheiser’s final piece of advice for bands to run on this blog. After over a year of contributions Seth is going to step away and focus on some other projects.… Continue Reading
It’s amazing the impact that Eleven (well, 011) from the Netflix show ’Stranger Things’ had made with so few lines. Played by Millie Bobby Brown, she said so much without using many words at all. In a sea of online… Continue Reading
“No one is going to pick you,” wrote Seth Godin in 2011, “pick yourself.” Yes, it’d be nice if a hip label person saw how great you were playing at 3am to five people and offered to sign you afterwards… Continue Reading
The first half of 2016 has burnt out everyone I know. Okay, not everyone, but a bunch of people I’ve spoken with have talked about the jobs that are gone, cruel bosses, dried up press opportunities, all while rents keep… Continue Reading
If you’re interviewing bands, reviewing albums, or posting news on your blog, you need to have some sort of time-stamp on your piece. See, other writers make posts and articles about bands and albums, and they might come across your… Continue Reading
It’s hard enough to get people to click play, or Like, or Favorite, or whatever else, but to get someone to pay money for any album in 2015? Who does that? Ask any number of mid-level bands who are still… Continue Reading
“So what’s the next big thing online to get the word out?” The singer from a popular hardcore band asked me this recently. They’re no slouch, with 5+ albums and a few European tours under their belt. But most smart… Continue Reading
(Photo credit: Tracy Vanessa / Mezzic) In the 90s it was all about getting your music into big box stores like Best Buy, Tower Records, and Circuit City. Distribution wins! But those stores didn’t really care about your music or… Continue Reading
This weekend I saw a Tweet from Verizon, linking to their article, ‘7 Best Practices for Blogging About Your Business.’ There it is, folks; the death of content marketing. I mean, this has been going on for awhile, but come… Continue Reading
Yes, pitching editors and sending CDs to Pitchfork is important. But what about the CDs and shirts you’re mailing out to your customers? How do you treat the people who are actually putting money in your pocket? (HINT: I hope… Continue Reading