Spotify Promo Cards Archives

Less than a year after launch, Spotify’s Promo Card tool is getting a major update that should help artists everywhere celebrate major career milestones.

Last fall, Spotify for Artists launched its Promo Card microsite, allowing creators to easily generate eye-catching, shareable social media assets to share with their fans on social media — including graphics to promote an artist, their songs, their album, or when they’re added to some of Spotify’s most popular playlists. With hundreds of thousands of cards having been downloaded and shared thus far, it’s clear the Promo Card feature is popular among artists worldwide.

This week, Spotify is expanding the tool with some of the top requested features for artists including Promo Cards when they reach the Top 50 of the Top Global Weekly Songs chart, when they achieve a certain number of Spotify followers (1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M), as well as when they’re added to 30 new playlists including African Heat, K-Pop Daebak, Oyster, and Punjabi 101 (in addition to the 35 made available last fall). Additionally, the microsite will now be available in French, following the Spanish, Portugese, and German versions made available last year.

Here’s an example of the cards in action:

We can't stop thinking about this episode with Roger Leblanc. Have you heard it yet?https://t.co/XDI7o4qyIu
— High Notes Podcast (@highnotespod) April 14, 2021

Spotify is constantly expanding its tools for musicians. While some of the updates may seem silly or pointless, studies show that utilizing these features often leads to more streams and new listeners. That may be due to people loving things like Canvas, a looping video feature, or maybe it’s because the platform’s algorithm rewards the use of Spotify’s numerous features. We can’t be sure, so you might as well try everything and see what happens.

Spotify promo cards make it easy for creators everywhere to make eye-catching sharable content that brings more listeners to their content.

Starting today, creators — both musical artists and podcasters — can easily generate Spotify promo cards to share with their fans on social media. Available through Spotify for Artists and Spotify for Podcasters microsites, creators can customize and share graphics featuring their artist profile, track, album, podcast, or episode. Additionally, the sites will allow creators to download special promo cards to share when they’ve been added to any of 33 of Spotify’s most popular music & podcast playlists.

The microsite for artists is HERE and the one for podcasters is HERE. The feature is available in English, Spanish, Portuguese, and German at launch. More language options are expected in the months to come.

A post on the Spotify For Artists blog outlines how the new tool works:

Introducing Promo Cards, easily customizable graphics that you can create to share with your fans to promote yourself, your songs, your album, or when you’re featured on some of our most popular playlists*. All you have to do is go to artists.spotify.com/promocards to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:
SELECT: Search for the content you want to promote. You can share your artist profile, a track, or an album. If one of your songs has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the track.
CUSTOMIZE: How do you want fans to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.
SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.
Now, without having to spend time resizing and cropping you’ve created something fans can share to help spread the word about you and your music. And if you’re a podcaster (or if you guest on a podcast you want to help promote), we have Spotify for Podcasters Promo Cards available too.

*Playlists eligible for Promo Cards: African Heat, Are & Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot Hits Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, RADAR, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today’s Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino

Podcasters will follow similar steps for content creation.

All you have to do is go to podcasters.spotify.com/promocards to get started. There’s no log-in required and the site is available in English, Spanish, Portuguese, and German. Once you’re there, you can create your custom Promo Cards in three simple steps:

SELECT: Search for the content you want to promote. You can share your show’s profile or an episode. If one of your episodes has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the show or episode.

CUSTOMIZE: How do you want listeners to see the image? Will it be square, horizontal, or portrait? You can choose the aspect ratio and background color from a palette of complementary options.

SHARE: Download your new creation and upload it wherever you like with the link to your content the site generates. You can also choose one of the direct share options on the site to post it to social media.

Now, without having to spend time resizing and cropping, you’ve created something listeners can share to help spread the word about your podcast. And if you’re an artist (or if you guest on a podcast you want to help promote), we have Spotify for Artists Promo Cards available too.

*Playlists eligible for Promo Cards: Best Podcasts of the Week, Brain Snacks, and Crime Scene