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Join A FREE Webinar With FiXT Music on February 25, 2021

One of the biggest independent labels on Earth, FiXT Music, joins Haulix for a once in a lifetime event on Thursday, February 25, and everyone is invited.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky. Haulix LIVE! is not a perfect solution, but it has the potential to keep us connected until life as we knew it resumes.

On Thursday, February 25, at 2 PM EST, join us for a unique one-on-one conversation about the business of music! FiXT Music‘s James Rhodes will be chatting with host James Shotwell about the label’s past, present, and future. He will also offer advice for artists and those hoping to launch record labels.

FiXT Music and FiXT Neon are unique entities in the world of entertainment. Featuring diverse rosters spanning the globe, FiXT is a forward-thinking brand that understands the relationship between artists and fans and that of consumers and music better than most. Their efforts to create original offerings in a cluttered marketplace has led to award-winning soundtracks, worldwide followings, and numerous chart-topping singles.

This event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

About our guests:

James Rhodes is the Vice President of independent record label FiXT, an artist-owned label which he co-founded in 2006 alongside respected artist, producer, and composer Klayton, best known for his solo projects Celldweller, Scandroid, Circle of Dust, and FreqGen. Building the company around the strength of Klayton’s projects, James and Klayton have turned FiXT into a global brand with dozens of artists and fans in over 130 countries.

Born in Toledo, Ohio and raised in Burlington, Iowa, James’ path to managing day-to-day operations at FIXT began as a fan of Klayton’s ’90s industrial project Circle of Dust. When Klayton started Celldweller in 1999 James joined his Street Team and met him for the first time in 2000 at a fan meet-and-greet opportunity in Detroit. James became an active member in the Celldweller fanbase and Street Team while pursuing a venture into music production by attending The Recording Workshop of Ohio in Fall 2003.

James explored interest in live show promotion with various shows in SouthEast Iowa in the early 2000s and booked one of Celldweller’s first-ever live shows in 2003 at the legendary Iowa City venue Gabe’s Oasis. Later in Fall 2003, James became Klayton’s first employee, taking over Celldweller’s online e-commerce operations.

By late 2004, James’ hard work caught the attention of Tyler Bacon, the President and owner of Los Angeles management, publishing and licensing company Position Music, who managed Klayton at the time and continues to represent him across publishing and licensing. James joined Position Music in 2005 as one of the company’s early full-time employees.

In 2006 James and his wife Rebecca moved back to Iowa to be closer to family as they began a family of their own. During the transition back to the Midwest, James and Klayton launched FiXT as the label vehicle for not only Celldweller, but to support other artists and provide a fair label deal in an industry known for lopsided agreements. Klayton’s prior experiences with record labels had left him wanting for a better experience and together James and Klayton set out to offer a label focused on treating artists like family.

Now, as FiXT celebrates its 15-year anniversary in 2021, the company has 2 label divisions, FiXT and FiXT Neon, focusing on electronic-rock and retro-inspired synth and indie-pop music, respectively. The label boasts over 2.5 billion lifetime streams with an active artist roster of 25 artists and over 1,000 Film/TV/Video Game synch placements. The label’s team consists of offices in Los Angeles, Denver, and Iowa, with over 20 employees, designers, writers, and publicists contributing from different corners of the world, including Chile, Ukraine, New Zealand, and more.

In 2020, James joined the American Association of Independent Music (A2IM) Mentor program and has begun a new journey of finding ways to use his experience to give back to the independent music community.


James Shotwell has spent his career in music finding new ways to connect people with the next song or artist to change their lives. He’s the Director of Customer Engagement and Head of Marketing for Haulix, the music industry’s leading promotional distribution platform. He’s also a freelance writer covering film and music with bylines at Rolling Stone, Alternative Press, Substream Magazine, and dozens of additional outlets. His podcast, High Notes, tackles addiction and recovery in the entertainment business.

In addition to his current work, James has over a decade of music business experience. He’s worked at music startups and publicity companies, booked and promoted concerts throughout the midwest, and managed multiple artists and tours. He also spent four years running a successful independent record label.


What are you waiting for? RSVP Today!

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Haulix Industry News News

Haulix LIVE! Presents A Rude Records 20th Anniversary Celebration on 1/21

Rude Records, one of the most influential labels of the 2000s, celebrates twenty years of success with a one-time Haulix LIVE! event on January 21.

Making your way in the music world today takes a lot more than talent and luck. Just ask Rude Records, one of the most influential alternative labels of the modern-day. Over the past two decades, Rude has helped talent from all walks of life reach a global audience of devoted music fans through hard work and innovative marketing that cannot be topped. In an industry filled with knockoffs and slackers, the team behind Rude Records is pushing boundaries wherever possible and refusing to give in.

On Thursday, January 21, at 12 PM EST, join us for a roundtable conversation celebrating 20 years of Rude Records! Company Founder Ilich Rausa and General Manager Federico Croci will be chatting with host James Shotwell about the label’s past, present, and future. They will also offer advice for artists and those hoping to launch record labels.

This event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

About the Rude Records Team:

Ilich Rausa began to be curious about the Music Industry during his early University years and his career was launched thanks to a position with one of the largest indoor venues in Milan, Italy. During this period, he learned about band and audience development, promotional and marketing strategies. He founded Rude Records with a friend, a sound engineer, at the end of 2000 and from that moment on, moved particularly by the passion of its founders, Rude Records started to take its first steps with the production and distribution of young alternative bands. Ilich focuses on label strategy and development and works with the team on the development of new partnerships, growth plans, and budgeting. Ilich also oversees operations, contracts, and human resources. Rude started representing some Labels from the US in Europe from 2004 and eventually started to sign international bands for EU, UK and North America. Rude Records counts now over 200 releases and has collaborators all over the world and works closely with bands from the US, UK, Australia. In 2020 Rude Records has signed a Publishing deal with The Orchard \ Sony ATV and renewed a global distribution deal with The Orchard \ Sony Music.  


Federico Croci‘s deep passion for music started when he first learned how to play an instrument. This led to discovering old classics hidden in his father’s vinyl collection and writing reviews and interviews for a music webzine. Federico is continually eager to know and discover new music, new artists, across all genres.

After graduating from University in Media Languages, he obtained a Master’s Degree in Music Industry. He joined Rude Records as PR and Marketing intern in 2011, actively participating in the Label’s development and strategic growth through the years.

Ten years after making the first steps in the music industry he’s now Rude’s General Manager and A&R, responsible for scouting new talents and assisting them throughout the whole creative process.


This Haulix LIVE! event is free to attend, but reservations are required. Sign up today to ensure you don’t miss this once in a lifetime event.

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Industry News News

Stream Our Epic PR panel with Jesea Lee, Rey Roldan, and Jon Asher

Three of music’s most exciting publicists recently came together for a panel on the state of the industry that cannot be missed.

If there is anything to learn from the age of COVID-19, aside from the need for personal hygiene, it is the importance of connection. Human beings are not meant to live in isolation. We need relationships as much as we need air in our lungs and water in our cups. Friendships are the key to everything, including happiness and success, which explains why these long periods without human interaction are so tricky.

With that in mind, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

On Thursday, August 20, at 2PM EST, we held a free PR roundtable with special guests Jesea Lee (High Road Publicity), Jon Asher (Asher Media Relations), and Rey Roldan (Reybee Inc). The event covered the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers also had an opportunity to ask our guests questions.

About the panelists:

Jesea Lee, a man who hails from the birthplace of Rock n’ Roll where the river was hot, but the beer is cold, is the co-owner and Head Publicist at High Road Publicity. Lee fell in love with music at a young age, starting his first band before he could even play an instrument. Applying that “dive headfirst” attitude to the business side of music, Lee was hired as a PR intern at Tragic Hero Records which quickly led to him becoming the director of publicity at Tragic Hero, Sun Pedal Recordings, and Revival Recordings. At the beginning of 2015, the newly-formed company High Road Publicity launched with Lee at the helm. Since then, he’s worked with many talented and burgeoning artists, making meaningful impacts to their careers.


Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Helion Prime, Hibria, Mutank, Anonymus, Sons of Butcher, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Decimate Metal Fest, Le FestEvil, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion, and mentoring sessions at SXSW (Austin, TX).  


Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for over two decades. He’s also the founder of Reybee, Inc. (est. 2004).  Throughout his career, he has been involved with musicians and artists from practically every facet of the entertainment business including music, film, books, television and plays. He has spearheaded campaigns for artists including Britney Spears, Brooks & Dunn, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hootie & the Blowfish, Hanson, Dresden Dolls, A Tribe Called Quest, as well as the films Bridget Jones’ Diary, Grammy winner Crouching Tiger, Hidden Dragon, O Brother Where Art Thou? He has also helped launch record labels including Lost Highway, Jive Electro, and Planet Dog. If that’s not enough, he’s also currently a staff writer at American Songwriter Magazine.

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Haulix News

Haulix LIVE! Returns This Thursday, July 30, With A Free PR Panel

The Haulix LIVE! panel series continues this week with an in-depth conversation featuring three of the music industry’s leading publicists.

With Coronavirus making music conferences and festivals impossible, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

Join us on Thursday, July 30, at 2PM EST for a free PR roundtable with special guests Cait McMahon (Scorpion LTD), Curran Reynolds (The Chain), and Curtis Dewar (Dewar PR). The event will cover the state of music PR today, emerging trends in music publicity, and advice for people hoping to work in the field. Viewers will also have an opportunity to ask our guests questions. Click here to register.

About our panelists:

For nine years, lead publicist and co-owner of SCORPION Cait McMahon has refused to back down. Starting as a low-key music blogger in college, McMahon graduated with a degree in Communications and International Public Relations which ultimately let her to explore entertainment PR and digital marketing. Although she began with little to no professional advice from a hard-to-permeate industry, giving up has never been a part of her genetic makeup, thus creating a firey and determined industry leader. After meeting Jason Duarté, a longtime music authority from Philadelphia, on a shared job that left them both unfulfilled, the duo hard launched entertainment public relations and digital marketing firm SCORPION LTD in November of 2019. SCORPION has worked on film projects such as blockbuster Knives Out! and Netflix Original Documentary Disclosure, to rock bands like Hinder and LOWBORN with its primary goal of industry disruption.


Based in Brooklyn, New York, Curran Reynolds started his career in 2000 as the head of publicity at Earache Records’ US office, then set out on his own in 2005 to handle PR for some of the most compelling artists in the underground – from metal and hardcore, to noise-rock and post-punk. Clients have included Kayo Dot, Jucifer, Trap Them, Landmine Marathon, Kælan Mikla, The Sword, and many more. He is the founder of Precious Metal, a weekly series of live shows in NYC that ran for seven years (2006-2013) and helped revitalize the city’s metal scene. As a writer, his work has been published in magazines such as VICE, Mass Appeal, High Times, and The Journal. He made albums and toured the world as the drummer for Today Is the Day and Wetnurse, and currently writes, records and performs music under the name Body Stuff. In 2016 he teamed up with Justin Pearson (owner of Three One G Records and member of such bands as The Locust) and graphic designer Brandon Gallagher, to create The Chain, a bicoastal collective handling a range of PR and art services for clients in the music industry.


Canadian publicist Curtis Dewar has been working in the music industry since 2012. Having started as a writer for blogs he started doing freelance PR in 2013. After successfully handling several campaigns, he founded his own PR company Dewar PR in 2014. Since that time he has done PR for a wide range of metal artists including Lindsay Schoolcraft, Bolzer, The Sign Records, Black Bow Records and many others. In addition, he co-hosts the Dumb and Dumbest podcast with Matt Bacon and Keith Chachkes and runs monthly 30 day challenges where he helps aspiring bands increase their social media presence


Don’t miss out! RSVP to attend this awesome event TODAY!

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Haulix Industry News News

Haulix LIVE! Returns July 16 With a Free Music PR Panel

Haulix LIVE! is your chance to learn from and engage with the greatest minds in music publicity today.

With Coronavirus making music conferences and festivals impossible, Haulix LIVE! is here to fill a void in the entertainment business. Twice a month, Haulix brings together the greatest minds in music publicity and promotion to share their knowledge with anyone hoping to hear it. These events are 100% free, and they are open to everyone.

Join us on Thursday, July 16, at 2PM EST for a free PR roundtable with special guests Katy Irizarry (Season of Mist), Jon Asher (Asher Media Relations), and Natalie Camillo (Napalm Records). The event will cover the evolving role of publicity in music promotion, emerging trends in the field,, and advice for people hoping to work in music PR. Viewers will also have an opportunity to ask our guests questions. Click here to register.

About the panelists:

Katy Irizarry is an NYC native who currently lives in Philadelphia. She started her music career in 2007 as an intern and eventual writer for Metal Edge magazine. Since then, she has worked for Sirius XM, Eddie Trunk, Skateboard Marketing, Freeman Promotions, Revolver Magazine, Loudwire, Minus HEAD Records, and many others in which she has done production, journalism, marketing, social media, and publicity. Currently, she is employed full time with Season of Mist as North American publicist where she works with a variety of bands from extreme metal to folk music, such as Abbath, Heilung, Archspire, Rotting Christ, Gorguts, Solstafir, and more. Ever the over-achiever, she also still contributes to Loudwire, produces Eddie Trunk’s podcast, and co-hosts the “Last Words” podcast via The Pit. She is also a proud cat mom who loves traveling, pin-up culture, horror movies, and of course, heavy metal!


Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music. He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Hibria, Titans Eve, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Fatality, Sanktuary, Mutank, Planet Eater, Vesperia, Rockshots Records, Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Calgary Metalfest, Metalocalypstick Fest, Obscene Extreme America Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion and mentoring sessions at SXSW (Austin, TX).  


Philadelphia born and Maryland raised, Natalie Camillo began her music industry trajectory during her studies at York College of Pennsylvania, majoring in Communications with a focus in Music Industry/Recording Tech and radio. As Program Director and reporting Metal Music Director at her college radio station, WVYC, she attended/networked at several CMJ and Intercollegiate Broadcasting System conferences. By mingling with industry professionals at said events, she secured internships with radio promotions firm Heavy Hitter Inc., Relapse Records and MetalSucks. She also interned in the sales/marketing department at WCYR 98.5 The Peak, an classic rock format FM station based in Hanover, PA, took part in onsite “street” marketing for The Syndicate and published news clips for Metal Insider, all before graduating in 2009. Upon graduation, Natalie took a position as a publicist at renowned boutique PR firm Adrenaline PR, and along with the team led by PR icon Maria Ferrero, represented artists such as Lamb of God, Dethklok, Motorhead, Ronnie James Dio, John 5, Twiztid and more, and massive events such as the Rockstar Energy Drink Mayhem Festival and Alternative Press Music Awards. After departing the company as Campaign Manager/Senior Publicist after 10 amazing, formative years, she accepted her current position as North American Public Relations Manager at esteemed Austria-based international rock and metal record label Napalm Records. Alongside her PR teammates in North America and Germany, Natalie currently represents premier artists such as Dee Snider, DevilDriver, Jinjer, Alestorm, Life of Agony, Candlemass, Mushroomhead, Warbringer and many others. Outside of her work at Napalm, she also serves on the Board of Trustees of the Great South Jersey Chorus, a 501(c)3 nonprofit, singer-managed organization. In her spare time, she enjoys spending time in nature, playing video games (PlayStation Nation), listening to a questionable amount of electro-pop and binging costume dramas, can be found spending countless hours scoring deals in thrift/consignment shops, and considers herself a certified RuPaul’s Drag Race superfan. You betta work!


Haulix LIVE! costs nothing to attend, but registration is required. Click here to reserve your spot today!

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