New Music Friday: Run Forever & For All Eternity

We know it would take far too long to highlight every client’s new release each week, so we’re going to choose a few select titles each week that we feel everyone should support. These are albums we will be buying ourselves, and we hope at the very least you give them a proper spin before deciding to purchase something else. James may write the column, but everyone at Haulix will have a say in who gets chosen.

Run Forever – Big Vacation EP (7”/Digital/Stream)

Something about the humid heat of mid-July makes me want to pull the blinds, kill the lights, and lose a day or three while one record spins on a loop a few feet away from me (and my cats, who are no doubt lying at my side). That record needs to be something I can get lost in. An all-consuming listening experience that pulls you in slowly and doesn’t allow you to leave until every ounce of emotion has been drained from your tired bones. When I first heard Run Forever’s Big Vacation EP I knew I had found that kind of album. It’s both catch and hypnotic simultaneously, giving you an excuse to either dance or smoke the day away, and leaving it up to you to decide which is the better choice. If you need an escape this month, let Run Forever be your guide to freedom. Get lost in Big Vacation and watch how easily the stresses and worries of reality begin to fall away, leaving you relaxed and free.

For All Eternity – Metanoia (CD/Digital/Stream)

Australia has been a leading force in the development of modern metal music. From Parkway Drive to I Killed The Prom Queen, Feed Her To The Sharks, and now recent Facedown Records signees For All Eternity, the land down under has done more to shape the current state of heavy music than most understand. For All Eternity are still new to the international stage, but their unique approach to metal is sure to quickly win over fans around the globe. I don’t want to undersell the brutality on display, but there is a beautiful orchestration to their label debut, Metanoia, that cannot be praised enough. Amidst a year filled with chug-heavy releases that lack heart and passion, For All Eternity have delivered a crushing, yet gorgeous display of musicianship bursting with emotion at beat. Don’t miss out.

James Shotwell is the Marketing Coordinator for Haulix. He is also a professional entertainment critic, covering both film and music, as well as the co-founder of Antique Records. Feel free to tell him you love or hate the article above by connecting with him on Twitter. Bonus points if you introduce yourself by sharing your favorite Simpsons character.

James Shotwell

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.