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Job Board News

Music Industry Job Board (July 23, 2018)

New openings:

Administrative / Executive Assistant To Record Label General Manager (Fixt – Burlington, IA)

FiXT is seeking a motivated and talented Administrative/Executive Assistant to work directly with General Manager & Co-Founder James Rhodes in conjunction with FiXT’s digital, retail and marketing team members located in the company’s Burlington, Iowa office. The ideal candidate for this position must be motivated to become an active part of the team to accelerate company growth, be extremely organized, and should be capable of multitasking and handling multiple deadlines simultaneously. Candidate must be a well-rounded, self-starter with a strong work ethic. Candidate must be someone with a positive attitude that works well under pressure.

Music Executive (Beatbopper LLC – Virgina Beach, VA)

We are currently seeking an experienced Marketing Executive who will handle our Atlantic Divsion in marketing campaign strategies for multiple contracted projects across the United States. This person will work closely with the Department Head and all other departments within Beatbopper (A&R, Revenue, Creative, Digital, PR, Radio) to sell our innovative marketing strategies for a range of companies from signings new global superstars to get featured on our celebrity album to helping local businesses with their advertisement and marketing needs. He/She should have a strong understanding of artist branding, artist development; videography, streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

Coordinator, Content Marketing (SiriusXM – NYC)

This position will support all areas of SiriusXM’s content marketing team in the development of marketing materials and initiatives designed to increase consumer awareness of SiriusXM’s unparalleled music, talk/entertainment and sports content. The position requires an efficient, well-organized individual with excellent written and oral communication skills and strong attention to detail.

Manager, Digital Marketing (BMG – NYC)

No description provided.

Sr. Integrated Marketing Manager, Digital Music (Amazon – Seattle)

The Amazon Music team is looking for a motivated, customer-obsessed, analytical Senior Marketing Manager to drive the strategic planning and GTM for integrated marketing initiatives and our key “marketing moments.” This includes seasonal planning (Holiday go-big plans, Prime Day, and other holidays/seasonal moments); overall release planning e.g. new music/content releases; and feature releases e.g. new voice features and other service capabilities. The Integrated Marketing lead will own partnering across Music teams (label relations, programming, product, marketing, design, PR) and managing mechanisms with key stakeholder teams (Prime, Devices) to drive business impact around our key seasonal moments. From managing the weekly flow of new releases and playlists, to launching new music features on Alexa, to driving our Holiday marketing – this role will be at the forefront of our most highly visible marketing activations in Music and a critical part of instilling operational discipline for a quickly growing team.

Senior Manager, Podcast Content Partnerships (Pandora – NYC)

Pandora is looking for a Senior Manager of Podcast Content Partnerships to join our team in NYC. You’ll be part of a team of Podcast partner managers who identify and execute new podcast partnerships and manage the day to day relationships with existing Podcast publisher partners.

You will report to the Head of Podcast Partnerships. Externally, you will identify, negotiate, execute, implement manage the business relationships post-deal for Podcast Publisher partners. Internally, you will manage all deal flows and work with cross-functional teams to create partnership agreements with podcast publishers, working closely with the Product, Ad Sales, and Marketing teams.

Sr. Manager, Acquisition Marketing (Vivid Seats – Chicago, IL)

As the Sr. Manager, Acquisition Marketing you will accelerate the growth of our business by introducing us to new and creative ways of acquiring customers. You will be given a wide latitude to explore your unconventional growth-hacking ideas as well as exploiting better known but untapped partners in the lead generation space, both online and offline. The core focus of this role will be measurable ROI in terms of efficient cost per new customer, incremental growth, and the total scale of new customers and revenue growth.

Label Marketing Rep (Label Marketing Rep – NYC)

We are currently seeking an eager and exceptional marketing representative who will be responsible for promoting UMG artists through creating and driving innovative marketing strategies within their assigned regions. The LMR is well-versed in ongoing activities in their territory, accountable for developing artists in multiple cities while seeking out opportunities in various local scenes. This is the point person to represent UMG Commercial Partnerships/Label Relations to artists, managers, record label staff independent retailers, tastemakers, lifestyle accounts, brand partners, and industry events. Activities not only include physical outlets (lifestyle, retail and non-trad) but also include online (social media, websites). LMR acts as the front line person and is our eyes and ears to the world that pertains to music, entertainment, marketing.

Digital Marketing Manager (Republic – NYC)

Republic Records is looking for a Digital Marketing Manager to oversee the day-to-day online activities for its urban projects. This position is responsible for planning and executing marketing promotions across all areas of the digital landscape. They will be focused on content creation & development, social media storytelling, partnerships with major social (Instagram, Twitter, Shazam, Snapchat, Facebook) & music (Spotify, Apple, YouTube) partners, fan acquisition & CRM best practices, new technology opportunities, influencer marketing, artist website development, event marketing & social media planning, paid media strategy, Google Analytics and social data measurement, and more. The right candidate will have connections within the urban music scene and will have excellent interpersonal skills for nurturing and leveraging relationships with the artists and their management teams. They are required to set goals, define strategy, execute accordingly, and be held accountable for all campaign efforts. And they will work seamlessly across all label departments when needed (Branding, Publicity, A&R, International, etc.).

Digital Marketing Coordinator (The Music Den – Randolph, NJ)

The Music Den, a New Jersey-based multi-channel retailer of musical instruments, seeks a growth-oriented, creative Marketing Coordinator to join our team. The company is multi-faceted with several business units that need to be tied together with a cohesive and collaborative marketing approach. Physical retail stores, e-commerce, a music education department, a large instrument rental program, contracting and PA installations, and bookings of a performance venue make this an exciting position for the right person with the desire to take a leadership position within this growing company.

Senior Manager, Digital Marketing (Capitol Music Group – Hollywood, CA)

The Sr. Manager, Digital Marketing role sits within Capitol Music Group’s Digital Marketing team, and will be responsible for executing the digital strategy for artists on the Capitol Music Group roster. The successful applicant will develop single and album release digital marketing plans including overseeing artist websites/apps, social networks & messaging, DSP profiles & playlisting and music video releases. As such, this role will require someone who not only understands all digital technologies and platforms, but who can also effectively communicate with artists, artist management teams, label executives and digital partners.

Hip Hop Music PR Agent (WMR Music Group – NYC)

Work with marketing team to help establish artist proposition and secure outlets that will best highlight these attributes.

Marketing Specialist (Sony – Santa Monica, CA)

The Marketing Specialist will work to ensure that the collateral and other communications reflect the brand accurately. He/she will perform a range of administrative and marketing support duties related to the daily operations of the marketing department.

Administrative Assistant, Music Department (Concordia Univ. Wisonsin/Ann Arbor – Mequon, WI)

Concordia University seeks applicants for the part-time, non-exempt position of Administrative Assistant to the Music Department. The hours for this position are 19.5 per week and are split Monday through Friday based on needs throughout the year. This position is located on the Mequon campus and reports to the Chair of the Music Department.

Sr. Manager Industry Relations/Artist Marketing (Pandora – Oakland, CA)

The Artist Marketing & Industry Relations team are responsible for delivering on Pandora’s promise to strengthen the bonds between artists and their fans. Teams spanning Industry Relations, Marketing, Custom Content, Events, Promotions, and Analytics work collaboratively to identify, source, and deliver compelling artist programs with their fans on Pandora. You will be responsible for the development and ongoing relationships between the music industry and Pandora. You will nurture professional relationships and constantly be on the lookout for new opportunities for Pandora to engage with the industry. You will work in coordination with other internal teams to ensure the seamless execution of artist-driven events, promotion, and custom content programs.

Assistant, Urban A&R (WMG – NYC)

With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.

Program Coordinator, Face the Music (Kaufman Music Center – NYC)

The Program Coordinator must be deeply committed to furthering music education and improving the lives of young people through creative and cutting-edge musical experiences. The ideal candidate will have a passion not just for music of all kinds, but also for understanding and improving the administrative routines upon which a small arts organization depends. This role requires developing and maintaining professional relationships with students, parents, staff and collaborators; strong interpersonal skills and exceptional judgment under pressure, are musts. The role also requires meticulous attention to detail and the ability to juggle multiple projects at once, while flexibly prioritizing to meet the demands of a busy performance and rehearsal schedule. The Program Coordinator is one of Face the Music’s key leaders, working closely with the Director, Production Coordinator, and artistic staff to serve a 300-person creative community.

Coordinator, eCommerce Marketing (WMG – NYC)

This could be your next big break if you have a big imagination and love to create. You think big and pull in other departments to execute your big idea. You love to get out of your office and walk around the building to accomplish your goals. You don’t let roadblocks stop you from completing a project you are proud of. You push through to the end whatever it takes.

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News Podcasts

Inside Music #127: Solo: A Podcast Story

On this episode of INSIDE MUSIC, host James Shotwell goes solo for a quick recap of the last six week. Answers to where we’ve been and where we’re going can be found here.

Inside Music can be found on iTunes, Stitcher, Soundcloud, and everywhere else podcasts are available.

https://soundcloud.com/inside-music-podcast/127-solo-a-podcast-story

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News

How to get your music on Spotify playlists

Playlists are the new mixtapes. People of all ages use music to express themselves and curate a personal soundtrack to life that others are often encouraged to use. In the age of Spotify and Apple Music, the same goes for brands. There are hundreds of brands curating playlists crafted to represent a certain mood or aesthetic, and there are millions of people engaging with their selections every week.

In fact, placement on the right streaming playlist can do more for an artist than any blog or news publications because an appearance on a popular playlist provides income and exposure to the artist. Even if everyone who subscribes to a playlist only hears a song once, the artist behind that song could see a substantial boost in plays and streaming revenue.

With this in mind, it should come as no surprise that many up and coming artists are now trying their best to get the attention of playlist curators and digital influencers. There are even a few PR firms that specialize in playlist promotion, while other firms have begun adding such services to their coverage plans.

The simple truth is that everyone, including you and the artists hiring playlist promoters, is competing for the same spots. There is no magic formula for getting your music on Spotify playlists ahead of the competition, but there are several ways to improve your chances of getting noticed.

It all starts with an algorithm

Spotify is a tech company at the end of the day, and being a tech company Spotify knows its own data often tells them more than any artist or promoter could. Spotify playlist curators consider total fans in their algorithm for popularity, as well as the number song skips on your music versus those who play the tracks in full. They also consider how many users have you on playlists and whether or not your account is verified. Spotify is tracking everything its users do on the platform, so assume every time they engage with your music it changes the chances of being considered for a playlist. That might be a bit overwhelming, but it’s nonetheless true.

Here are a few additional tips for improving your chances of playlist inclusion:

Ask your fans for help

There is no shame in asking your fans to help you gain exposure. Encourage your fans to follow you’re on Spotify, save your songs, and include you on their personal playlists. Ask them to share playlists they’ve created with you, then choose the best and share those with your other fans. Use this approach to build a community of people who are brought together because they decided to enjoy your music on Spotify and your followers will feel connected to your cause. They will see the success of your band as being a necessity for the community they’ve now joined to thrive.

Become a verified artist

Get Spotify for Artists and take your presence on the world’s most popular subscription streaming service into your own hands. Becoming a verified artist will give you access to stats, including listener information, and allow you to customize your profile with everything from custom playlists, to tour dates, merchandise, and more.

Ask bands to help (and help them in return)

Spotify allows verified to create playlists that exist on their profiles alongside their top songs. While all artists should include a few of their own tracks on these mixes, most will also include songs from their close friends and tour companions. Reach out to the artists you know and ask them to use your material. In exchange, promise to use their songs on your upcoming playlists.

Avoid Playlist Promotion scams

As word about how playlists can influence an artist’s career has spread there has been a rash of new promotion and PR companies promising to get young talent on the biggest playlists. While it’s true some of these firms may have contacts with playlist curators, the fact of the matter is they are (most likely) unable to do anything more than you could. They will email your songs the same way you would, with messaging similar to what you might say. Don’t waste your money thinking someone has the ‘magic network’ needed for playlist inclusion because it does not exist.

Tell your story

A good way to raise engagement with your music is to share the story(s) that goes with it. For example, if your latest single was inspired by a specific time or experience in your life, you should make the story of that happening available to fans and use it to promote the song. Consumers love a good narrative, and if you can build one using your music, your fans will be champing at the bit for each new release.

Research. Research Research.

There are thousands of public playlists in existence. Find popular user-generated playlists and seek out the people (or brands) behind them. Pitching your music to popular genre playlists can be a great way to make fans and network with other industry hopefuls.

Think outside the box

You know everyone, and their mother is vying for a place on Spotify’s biggest playlists. Pitching the curators will only get you so far regardless of how good you are or how catchy your latest single may be. To really stand out you need to make a splash in the world outside Spotify. If you find a way to make a viral video, or perhaps you do something that starts trending on Twitter, the people at Spotify will take notice. You don’t have to market to them specifically to get their attention. You just have to be good enough to make people give a damn about what you’re doing. If you can do that, everything else will fall into place.

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Job Board News

Music Industry Job Board (July 9, 2018)

New openings:

Ticketing Assistant (AEG – Denver, CO)

The Ticketing Assistant provides support to the Ticketing Manager with various tasks such as ticket counts, coordination of fan clubs and VIP packages, and managing ticket related emails from the public. This position will be responsible for balancing all ticket buys and box office settlements. The Ticketing Assistant will manage daily ticketing tasks for shows, festivals, venues, one-offs and all other events. This position is responsible for submitting show builds in Outbox, show preparation, and auditing ticket counts for final settlement.

Coordinator, Music Services (Viacom – NYC)

The Coordinator, Music Services will report directly to a Senior Manager in Music Strategy & Services. This position will oversee a key function of the music administration workflow across all of Viacom Media Networks and ranges in responsibilities from securing music deliverables for all Viacom commissioned music to reporting and approving all cue sheets submitted across the spectrum of Viacom productions. We are seeking someone who is extremely detail-oriented and capable of developing and executing strategies that will create important efficiencies in the current workflow. The position demands someone who is innovative, driven and reliable.

Social Media Manager (Goorin Bros – San Francisco, CA)

We are looking for a Social Media manager to join Goorin Bros. family of hatters. Now in its 4th generation of leadership, Goorin Bros. blends its timeliness approach to the art of hat making with a high touch experience in its stores and online.

As our Social Media Manager, you will manage all content and creative on Goorin Bros.’s social media channels, manage our content calendar, and build a social strategy.You will drive traffic to our website and shops through engaging social media strategies.You will ensure Goorin Bros.’s presence among style influencers and create partnerships with like-minded brands.

Event Manager, Creator Awards (WeWork – NYC)

We’re looking for a talented Event Manager to join the team responsible for producing the Creator Awards global event series. The ideal candidate will be an experienced project lead with technical proficiency in all areas of production inclusive of the planning and execution of live events.

The right candidate will need to have a solid background within the live event sector including pre- production, administration and on site management of complex conference/arts/performance/activity/music events. They will work in a fast-paced, global organization and will prioritize building and cultivating stakeholder relationships, internally and externally.

Development Assistant (Austin Symphony Orchestra Society, Inc. – Austin, TX)

The Development Assistant is an integral member of the development team at the Austin Symphony, playing a vital role in donor relations, grant writing, and administrative support to the Development Office. A successful Development Assistant must be passionate about the ASO’s mission, motivated to produce a high volume of accurate and detailed work, customer-oriented, and adept at multi-tasking and problem-solving.

Event Planner and Coordinator (Austin Detours – Austin, TX)

Are you passionate about the creating events? Are you a behind-the-scenes magic maker that makes sure everything is organized and seamless from start to finish? If so, this is the position for you! We are looking for someone who will focus on corporate tours who is able to take a client from the first call through the decision making process, then plan the logistics and manage the actual tour.

Festival Ticketing Coordinator, Credentials (AEG Worldwide – Los Angeles, CA)

The Festival Ticketing Coordinator will be responsible for the on-site advancement of festival box office, assisting the Manager Ticketing and issuing daily ticket counts various departments, producers and department heads. This position will process internal orders, both comp and purchased and facilitate external comp ticket orders for artists, agents and record labels. The Festival Ticketing Coordinator will also be responsible for screening, reviewing and resolving customer service inquiries in regards to credit card information, shipping processes, pricing and general festival information.

Sales and Marketing Manager, Urban (Sony – NYC)

The Orchard has an immediate opening for a NYC-based Sales and Marketing Manager, Urban. The position will act as a relationship manager for retail accounts focused on Urban content. The ideal candidate will successfully enhance the company’s operations and profile, driving revenue within the current retail base.

Digital Marketing Specialist (Live Nation – NYC)

Roc Nation, One of Live Nation’s joint ventures, is seeking a Digital Marketing Specialist who will be responsible for supporting all brand digital channels. This position will report directly to the Director of Digital Marketing. The ideal candidate should be proficient in using digital publishing and analysis software, and have a strong/creative eye for copy, design, email and webpage layouts. In addition, social media/advertising copywriting skills are a must. Also, experience using digital marketing programs such as social community management software, campaign management tools (Facebook Ads, SnapAds, Snapchat Geofilters, Doubleclick, etc.), and web content management systems like WordPress (CMS) are also a plus.

Music buyer (Blank – Houston, TX)

Do you love music? We are seeking a candidate with knowledge of music purchasing. Must be familiar with using buying guides and up to date in the latest trends in the music industry. Job requires most weekends and some nights as necessary. Excellent customer service experience required. Looking for someone who is a quick learner and can multitask. Some college education preferred but will consider experience. Social media skills are a plus.Must be 21 and up to be considered for this position. There will be a 90 day probationary period and you must pass a background check.

US Content & Community Partnerships (Mixcloud – NYC)

We are looking for a hyper connected, culturally aware, business savvy person to help grow Mixcloud in the USA.

Your mission is to continue growing and developing our community to make Mixcloud the best place online to discover new audio through the world’s leading tastemakers and creators. You will serve as an evangelist for Mixcloud in the USA, increasing our awareness, buzz and ultimately the growth of the platform Stateside.

Director of Marketing and Strategic Engagement (Baltimore Symphony Orchestra – Baltimore, MD)

The Director of Marketing and Strategic Engagement is responsible for the creation, development and implementation of subscription and single ticket campaigns to meet ticket revenue goals in two markets and venues, including the Baltimore metropolitan area at the Meyerhoff Symphony Hall, as well as Montgomery County, a suburb of Washington, D.C., at the Music Center at Strathmore. The Director develops goals and sales strategies to generate ticket revenue in all product lines, including the BSO’s classical and Pops subscription series, family concerts, orchestra specials, holiday programming, the Pulseseries, and summer concerts. An essential goal is to generate, grow and diversify existing and new audiences, through unique and committed partnerships with arts and community organizations in both markets. Improving customer service and enhancing the patron experience is extremely important as well as sustaining patron loyalty. The Director will also evaluate sales trends and implement strategies to increase earned revenue.

Content Marketing & Social Media Assistant (IK Multimedia – Sunrise, FL)

We are looking for a Content Marketing & Social Media Assistant to join our Marketing team. The ideal candidate must have experience in the production of written/visual marketing content and good knowledge of the music software/musical instrument market and knowlede of music production.

Marketing Assistant Manager/Music Venue & Night Club (Bowery Electric – NYC)

Work for a Music Venue/Nightclub as an Assistant Manager. Live music nightly on 2 floors and a very popular long running weekend dance party. Join a fun, spirited team of people who all love music. Immediate opening. Requirements: Photoshop, strong social media skills, music knowledge, office organization, supply ordering, ticketing, google calendar, record keeping, some knowledge of music production, some design work, weekly promotion mailings, press releases and design and management of promotional tools, intern program management, upkeep of mailing list, good communication skills, ability to work under pressure, some staff scheduling, punctuality, meet deadlines and complete projects. This is a full time (5 days per week) daytime position with possible night management 1 night per week and requires focus, energy and commitment. Salary commensurate with experience. Send resume if you are qualified. No calls.

Digital Content Producer (Cumulus Media – Washington DC)

Cumulus DC has an immediate opening for a full time Digital Content Producer at its broadcast facilities. This individual will help to ensure that all web operations run smoothly and that the interactive properties reflect station priorities, grow audience/traffic, offer unique content appropriate to particular show/brand, and ultimately grow revenue from the interactive properties. The Digital Content Producer is responsible for implementing ad campaigns (audio and/or display) across various platforms (online, mobile, and devices). The position will be responsible for content creation and support, developing reports and pulling analytics, troubleshooting station web site issues, designing web and social media graphics, and executing campaigns across the WMAL & WRQX websites.

Talent and Operations Manager (The Mrs Band – Austin, TX)

The Mrs. is currently seeking out a Talent and Operations Manager to help strategically brainstorm, plan, and execute the day-to-day operations of the band. You will manage all projects – both those spearheaded by The Mrs. and those that The Mrs. is participating in – with poise, attention to detail, and excellence. This will include cultivating positive connections with vendors (including, but not limited to, designers, art directors, copywriters, photographers and web developers) and representing the band in tone, language, and spirit. In addition, you will oversee all financial aspects, including profitability, quarterly reporting, and budgeting. Flexibility (ability to adapt in a ever-changing and dynamic work environment) and alignment (use the overarching mission of The Mrs. to guide every conference call, team meeting, etc.) are crucial. Finally, you will be the liaison between the Founder/Owner and both the internal team and the outside world – strong communication skills are a must.

Sales and Marketing Manager (Spectra Venue Management – Roswell, NM)

The Sales and Marketing Manager is responsible for planning and implementing sales and marketing strategies, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activities.

International Project Manager (UMG – Santa Monica, CA)

Develop and execution of global marketing strategy for artists’ music and music-related products across the Interscope roster. These include but are not limited to single / EP /albums, music videos and video content, merchandise, & direct-to-consumer business.

Social Media Manager (Total Assault – Los Angeles, CA)

As a Social Media Manager, you will be responsible for producing top-of-class social campaigns for music clients, ranging from overarching strategy to day-to-day execution (copywriting, community management, content creation) across all digital touchpoints (Facebook, Twitter, Instagram, YouTube, Spotify, etc. etc.). In addition to general social duties you will be called on to present forward thinking social marketing ideas for clients of all genres, and be able to direct / collaborate with internal design, development and management teams as well as be able to clearly present your vision to clients and partners.

Manager, Digital Marketing (UMG – NYC)

Casablanca Records is looking for a Manager, Digital Marketing to serve as a member of the Casablanca core marketing team located in New York, NY. This role will oversee Casablanca and its roster’s digital presence through the development of digital marketing strategy and execution. This person is responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. The person in this position will be responsible for nurturing and leveraging relationships with the artists and online partners. They will be required to set goals and manage campaigns in an effort to optimize reach and revenue. This person will also be responsible for managing and interpreting departmental reports and partner data.

Coordinator, Marketing (Sony – NYC)

The Coordinator, Marketing provides administrative support to the SVP, Urban Marketing and other product managers in the day to day management of artist projects.

Marketing Coordinator (AEG – Los Angeles)

The Marketing Coordinator is responsible for marketing, social media, online e-marketing public relations, promotions for venues, radio promotions, clubs, theaters, festivals, shows and one-offs. This position will develop promotional initiatives with artists and the community, to promote positive brand image. The Marketing Coordinator may also be responsible for coordinating the work of interns and street team for show promotions.

Head of Music Programming (Amazon – Seattle, WA)

Amazon Music is seeking an experienced music executive to lead our Programming efforts in the world’s largest music market, the US. This role will report to Amazon’s Global Head of Programming and Content Strategy and will architect playlist, station and discovery experiences for US customers, and manage the team that delivers those week-to-week. The ideal candidate will be a seasoned strategist, with an understanding of customer acquisition and engagement that contemplates all the complexities of the current digital music business. The candidate will have the skills to build on this knowledge, and deliver the best experience possible, for all music fans, and will have a proven track record of delivering results.

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News

Young consumers boost legal music downloads and streaming

The Who had it right when they sang, “the kids are alright.” 

A new report out of the UK has revealed a few surprising changes in the way people consume media. Despite the overall rate of piracy remaining largely the same, there has been a notable drop in digital piracy among the 16-24 demographic. A 7% dip, to be precise.

The latest figures, from the Online Copyright Infringement (OCI) tracker, are published on British IP Day. The annual tracker measures the level of online copyright infringement in the UK. The UK has led the way in measuring online copyright infringement in this way with Australia, and more recently Canada, using the same method.

Additional highlights from the newly released report include:

  • The UK has a lower overall infringement rate (25% of online content consumers) than both Canada (26%) and Australia (38%).
  • Levels of infringement varied by content type. TV programmes recorded the highest levels of infringement (23% amongst consumers of TV), with music (18%) and films (19%). Whereas infringement of software has decreased from 26% in 2017 to 20% this year. Infringement of sports content was 21%.
  • An increase in the share of consumers citing convenience, quality, and fears of viruses/malware/spyware as reasons for choosing paid for services over free services.
  • 65% of those who consumed any of the six key content types during the past three months paid for at least some of it (an increase from 60% in 2017), this is partly due to increased spend on subscription services.
  • Amongst infringers, there was a decline in the use of BitTorrent software (from 11% of infringers in 2017 to 7% this year), while the use of Kodi remained relatively unchanged (used by 12% of infringers).

What does this mean for those of us in the USA?

The US does not commission piracy reports, but if we assume similar results would exist here then we can (at the very least) hope for a better future. If piracy is not a trend in younger generations then there is always a chance future musicians will not be plagued by the same type of theft those who have been working the last twenty years have experienced.

Piracy, it seems, could be a generational issue. Those who steal do so because it became normalized while they were still developing as consumers. If younger generations, those born on or after the year 2000, do not view piracy the same then it’s possible piracy rates will continue to fall moving forward.

In the meantime, musicians need to realize piracy is still a serious threat to their career and wallet. Join Haulix today and protect your new release from those who wish to steal it.

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News

How To Get Started As A Music Photographer

Adam Elmakis is one of the most recognized names in alternative music photography. For more than a decade, Elmakis has traveled the globe capturing awe-inspiring moments with the biggest names in the modern scene.

Learning from someone like Elmakis must cost a fortune, right? Wrong.

As you can imagine, being a recognized photographer attracts a lot of aspiring professionals. Elmakis has always tried to help those starting out, and now he’s taken it one step further with the above video. He’s also written a blog that further outlines the basic things all aspiring photographers should do to get ahead. Click here to read his work.

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News

Haulix at Summer NAMM 2018

Haulix at Summer NAMM 2018.

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News

From First To Last’s Matt Good says you can’t afford to be ‘naive’ in the music business

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Matt Good knows the score. He remembers what he went through leading esteemed metalcore/screamo outfit From First To Last since the earlier part of this decade. He vividly recalls how the great alliance he had with Destroy Rebuild Until God Shows never really achieved its full potential. And he was terrified when both bands went into the ether and he didn’t have a Plan B. “Without that naive ambition, who would really want to do this?” Good asks rhetorically, essentially confirming that hopes, dreams and a shit-ton of naivete is the psychic lubricant that keeps the music industry machine rolling. He begins to laugh. “I think the answer is probably ‘nobody!’” On the latest Cautionary Tales podcast, Good explains to Jason Pettigrew his circuitous path from being a bandleader and respected sideman to selling his guitars and writing songs on laptops before entering the world of production. Good has steered records by respected artists as Asking Alexandria, the Word Alive, Memphis May Fire and Veil Of Maya, while still having time to supervise tracking for younger, lesser-known bands in desperate need of a reality check. “I think [those feelings] are an integral part of the process, and then you learn as you go that things are not as you thought they were,” he continues. “And honestly, I have to admit that even now, [those goals] are so far away from what people with that mindset think that they are, because of digital downloading and how the internet has taken such a huge role in artists’ lives, fan connectivity and everything. “People come in [to the studio] every day and be like, ‘Man, all we want to do is get on tour so we can live off music.’ And I’m like, [smirks], ‘OK, that’s a ladder, and that ladder has probably 250 steps on it. [Laughs.] Let’s start on step one and make some good songs.’” On the podcast, he retraces the politics, lawsuits and expectations of FFTL; ponders the short lifespan of D.R.U.G.S.; finds a new lease on music life via laptops with his bud AJ Calderone in Kit Fysto; and shares his experiences in the producing realm, describing himself as “a fun jerk” in the studio. The 34-year-old Good is a family man with a wife and a young daughter, who probably won’t be slogging it out on tour in a van anytime soon. Don’t think for a minute that makes him soft, though. FFTL are still an ongoing thing, much like buddies coming over for poker night than having to sate both record labels and fans with hits. And Kill It With Fire—his project with Asking Alexandria’s Ben Bruce—will come out when he thinks it’s ready. “I think [having a] Plan B devalues what you’re doing a little bit,” Good reflects. “There are certain things in life where you go through with every single part of your being or you don’t go at all. And either fortunately—or unfortunately—the music business is one of those things. “There is something to be said about making music uninhibited from expectation or need,” he says. “It’s really hard to put into words, but it just feels better to me.” Reality checks, lawsuits, Travis Barker and dumpster diving behind Panera for food on tour. Welcome back to Cautionary Tales… ALTPRESS Facebook: https://ift.tt/1gxHUls Twitter: @AltPress Instagram: altpress ALTPRESS Store: https://ift.tt/2oM4CKF

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