On this episode of INSIDE MUSIC, host James Shotwell calls Nü Echo Media PR and Nü Sound Online founder Cait McMahon to discuss her journey through the music industry. Cait’s began her life in the Florida Keys, but a move to North Carolina at sixteen set her on a path her earlier self could have never imagined. From writing about the band’s poised for success, to becoming one of the leading publicists in alternative music, Cait has made her passion her career through hard work, confidence, and just a bit of luck.
Cait’s current roster includes the band Yung Judas, who hail from Canada with a hypnotic take on rock and roll that blends elements of 80s punk with a more modern alternative sound. The group is the first international client Cait has worked with, and their latest single leads us to believe they have big things on the horizon in 2019. Take a listen:
You can stream Cait’s appearance on Inside Music below. The conversation is a must-hear for anyone interested in music publicity or establishing a name for yourself in the music business.
Prefer video? We’ve got you covered:
Inside Music is a show about life in the music industry. Through interviews with artists and professionals alike, we aspire to paint a vivid, honest portrait of the music business. You can find Inside Music on iTunes and Youtube, as well as all major podcast platforms.