Learn how to effectively engage your most dedicated fans in just a few minutes.
Marketing is everything in today’s music business. Between the increased number of artists competing for attention, the constant stream of new content available on every digital channel, and the shrinking amount of attention people are willing to give talent they are unfamiliar with, marketing has become the primary focus of most day-to-day music professionals. It would be easy to say that trend will change in the years to come, but the chances are high that the competition will only grow fiercer from here.
How do you reach your fans? If the answer is social media, you may not be thinking big enough. Social media is helpful, but there is no guarantee your content will reach people who need to see it. You need to know your latest updates will make it in front of fans who are waiting to hear from you. Otherwise, the likelihood your efforts receive the response and external promotion needed to help raise your profile is incredibly low. You need your fans and they, in turn, need to hear from you.
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